# Cakemail review (2026): is the free plan enough? > Email marketing platform with a free plan, priced by contacts Checked Nov 12, 2026 ยท graded Nov 13, 2026 by ToolGPA. Cakemail is an email marketing platform with campaigns, a drag-and-drop editor, automated workflows, segmentation and signup forms. It has a free plan for up to 500 contacts and paid Growth and Premium plans that scale with the contact list. The company also sells an email API, a white-label option for agencies and an add-on for SaaS products. - **Category:** Email Marketing & Newsletters - **Made by:** Cakemail - **Website:** https://www.cakemail.com - **Runs on:** Web - **Who should skip it:** Tight if your list grows past 500 contacts, because the free plan stops there and Growth is priced by contacts. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Cakemail has a free plan, and paid plans start at $11 per month for up to 500 contacts, billed monthly. - **Pricing model:** Free plan - **Free plan:** Up to 500 contacts and 6,000 emails per month, with no card needed. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 500 contacts and 6,000 emails a month, with the core campaign, template and form tools. | | Growth | $11 per month for up to 500 contacts, billed monthly | 6,000 emails a month per 500 contacts, templates, workflows, segmentation, forms and API. $63 a month at 10,000 contacts and 120,000 emails. | | Premium | $19 per month for up to 500 contacts, billed monthly | 7,500 emails at 500 contacts, plus A/B testing, journey mapping, popups, landing pages, HTML editor and a dedicated IP option. Price also rises with the list. | Read from https://www.cakemail.com/email-marketing/pricing on Nov 12, 2026. Prices change, so confirm with Cakemail before buying. ## Key features - **Campaigns and templates:** Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans. - **Automated workflows:** Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns. - **Segmentation:** Audience groups that update on their own, with behavioral segmentation on Premium. - **Signup forms:** Embedded or linked forms for collecting subscribers; Premium adds popups and landing pages. - **Reports and sender authentication:** Per-campaign reports and guided DNS setup so mail is authenticated against your domain. - **API access:** Cakemail's API is included for building custom integrations. ## Good for - Small lists that can stay on the free plan - Canadian businesses and agencies that want a white-label option - Teams that want unlimited users and audiences at every tier ## Worth knowing - The free plan caps at 500 contacts and 6,000 emails a month; hitting either stops sending until you upgrade or the cycle resets. - Growth prices by contact count and sends a set number of emails per contact; at 10,000 contacts it is $63 a month. - A/B testing, popups, landing pages and the HTML editor are Premium features. - The email API is priced separately, for example $1.00 per 1,000 emails on the page for that product. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Cakemail is an email marketing platform with a free plan for 500 contacts and 6,000 emails a month. Paid pricing follows your contact count, and A/B testing, popups, landing pages and the HTML editor are on Premium. - **Value for money: C.** Growth is $11 a month for 500 contacts, just above the $9.99 where email tools' cheaper quarter starts, and it rises with contacts: $63 at 10,000. Premium is $19. - **Free plan and trial: B.** Free for up to 500 contacts and 6,000 emails a month, no card needed. Hit either cap and sending stops until you upgrade or the cycle resets. - **Features: C.** Campaigns, templates, workflows, segmentation, forms, reports and an API. A/B testing, popups, landing pages and the HTML editor need Premium. - **Ease of use: C.** No store rating on record. You build lists, templates and sender authentication yourself. - **Platforms and integrations: C.** Web only, with 1 integration on record plus an API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Cakemail's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Cakemail's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9. - It stands best on free plan and trial (B, above 43 of 57) and worst on platforms and integrations (C, above 0). - Its paid plans start at $11 a month, against a middle price of $15 for the category: 16 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 16 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Cakemail you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $132 a year. - You could make: Templates, forms and popups: an app builder makes these well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Zapier among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zapier **Tags:** Email campaigns, Marketing automation, Templates, Forms, Public API, Popups ## Alternatives - [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/cakemail-vs-mailerlite) - [Sender](https://toolgpa.com/tools/sender): Email and SMS marketing with a free plan for 2,500 subscribers. [Compare](https://toolgpa.com/compare/cakemail-vs-sender) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-cakemail) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/cakemail-vs-mailchimp) - [EmailOctopus](https://toolgpa.com/tools/emailoctopus): Simple, low-cost email marketing with a free plan for 2,500. [Compare](https://toolgpa.com/compare/cakemail-vs-emailoctopus) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.cakemail.com/email-marketing/pricing - https://www.cakemail.com/plans/marketing-platform - https://billing.cakemail.com/ - https://www.cakemail.com/plans/email-api Page: https://toolgpa.com/tools/cakemail Listed by ToolGPA (toolgpa.com).