# CallFire review (2026): is it worth $99 a month? > Call tracking, text messaging and voice broadcast Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. CallFire sells cloud calling and texting services for businesses: text messaging, call tracking, voice broadcast and IVR. The call tracking product buys local and toll-free numbers for ads and reports on calls, with a Google Analytics link. Plans are monthly bundles of minutes and texts. - **Category:** Marketing Reports & Call Tracking - **Made by:** CallFire - **Website:** https://www.callfire.com - **Runs on:** Web - **Who should skip it:** Skip it if you want international texting, since plans cover the US and Canada. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, CallFire is a paid product, starting at $99 per month for 2,500 minutes/texts. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Lite | $99 per month for 2,500 minutes/texts | Phone numbers rent at $2.50 and keywords at $20 a month. | | Startup | $199 per month for 5,500 minutes/texts | Phone numbers $2.25 and keywords $15 a month. | | Grow | $299 per month for 10,000 minutes/texts | Marked best value; phone numbers $2.00 and keywords $13 a month. | | Pro | $599 per month for 20,000 minutes/texts | Phone numbers $1.75 and keywords $10 a month. | Read from https://www.callfire.com/pricing on Nov 13, 2026. Prices change, so confirm with CallFire before buying. ## Ways to pay less - **Save 20% with annual plans** (Annual discount): The pricing page states a 20% saving on annual plans; the discounted prices are not shown. Source: https://www.callfire.com/pricing ## Key features - **Call tracking numbers:** Local, toll-free and international numbers for ads, with call detail reports that can be shared without giving out account access. - **SMS-enabled tracking numbers:** A tracking number can send texts from a long code, with results trackable in Google Analytics. - **Call recording and alerts:** Inbound calls can be recorded, with custom alerts sent to email or a mobile device. - **Text messaging and voice broadcast:** Bulk texts and recorded voice calls to unlimited contacts, plus IVR. - **Developer API:** APIs let teams provision numbers in volume and build their own call tracking. ## Good for - Small businesses that want tracking numbers with texting in one account - Teams that need an API to provision numbers - Campaigns built around voice broadcast or text reminders ## Worth knowing - There is also a pay-as-you-go option at 6¢ per minute or text with no monthly fee, and extra credits on a plan cost 6¢ each. - The monthly allowance expires at the end of each cycle, and calls and texts stop when it reaches zero. - Plans cover calls to the US and Canada; international text messages are not supported. - The pricing page says annual plans save 20%, but does not show the annual prices. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. CallFire sells call tracking numbers, texting and voice broadcast as monthly bundles of minutes and texts. But the allowance expires every cycle and calls stop at zero, plans cover the US and Canada only, and it's a calling service with call tracking as one product. - **Value for money: C.** $99 a month for 2,500 minutes and texts, up to $599 for 20,000, against a category middle of $62. - **Free plan and trial: F.** No free plan and no trial; pay as you go is 6 cents a minute or text. - **Features: C.** Tracking numbers, SMS, recording, alerts, voice broadcast and an API. The listing shows gaps: one analytics link and no international texts. - **Ease of use: C.** No store rating on record. You buy numbers and set up routing before reports show anything. - **Platforms and integrations: C.** Web only, with a developer API and a Google Analytics link; no desktop or phone app is named. These are ToolGPA's own grades. Graded from this listing, whose facts were read from CallFire's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - CallFire's GPA of 1.6 is higher than 0 of the 56 other marketing reporting and call tracking tools we grade, and level with 9. - It stands best on value for money (C, above 13 of 56) and worst on free plan and trial (F, above 0). - Its paid plans start at $99 a month, against a middle price of $50 for the category: 31 of the 44 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 29 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace CallFire you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 47 of the 56 other marketing reporting and call tracking tools grade higher. It costs $1,188 a year. - You could make: Reports: an app builder makes this well. - You could not: Phone numbers that change for each visitor so every call is traced to its source. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: It plugs into other products, Google Analytics among them, and has an API. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics **Tags:** Call tracking, SMS marketing, Reports, Public API ## Alternatives - [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callfire-vs-callrail) - [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/callfire-vs-calltrackingmetrics) - [Nimbata](https://toolgpa.com/tools/nimbata): Call tracking billed per answered call, for agencies and teams. [Compare](https://toolgpa.com/compare/callfire-vs-nimbata) - [Convirza](https://toolgpa.com/tools/convirza): Call tracking with AI call scoring, by app or API. [Compare](https://toolgpa.com/compare/callfire-vs-convirza) - [Ringba](https://toolgpa.com/tools/ringba): Call tracking and routing for pay-per-call businesses. [Compare](https://toolgpa.com/compare/callfire-vs-ringba) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.callfire.com/pricing - https://www.callfire.com/products/call-tracking - https://www.callfire.com Page: https://toolgpa.com/tools/callfire Listed by ToolGPA (toolgpa.com).