# CallRail

> Call tracking and attribution that ties phone leads to campaigns

CallRail is call tracking and attribution software. It gives each ad, page or campaign its own tracking number, records and transcribes the calls, and reports which source drove each call, text or form fill. It is sold to local businesses and in-house marketers, and agencies use it for clients too.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** CallRail, Inc.
- **Website:** https://www.callrail.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

CallRail is a paid product with a free trial, starting at $50 per month for 5 numbers and 250 minutes, billed yearly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required; texting turns on after the trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Lead Tracking | $50 per month for 5 numbers and 250 minutes, billed yearly | Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra. |
| Lead Tracking Complete | $95 per month for 5 numbers and 250 minutes, billed yearly | Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports. |
| Lead Conversion | $150 per month for 5 numbers and 250 minutes, billed yearly | Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes. |
| Lead Conversion Complete | $195 per month for 5 numbers and 250 minutes, billed yearly | Call, text and form tracking together with Premium Conversation Intelligence and coaching tools. |

Read from https://www.callrail.com/pricing on Oct 18, 2026. Prices change, so confirm with CallRail before buying.

## Ways to pay less

- **Save up to 10% with a yearly plan** (Annual discount): CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front. Source: https://www.callrail.com/pricing

## Key features

- **Call and text tracking:** Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- **Form tracking:** The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- **Conversation Intelligence:** Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- **Ad and analytics integrations:** Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- **Voice Assist:** An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- **Mobile apps:** iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.

## Good for

- Local service businesses that get most leads by phone
- Marketers proving which campaigns and keywords make the phone ring
- Agencies that report call leads to clients

## Worth knowing

- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. CallRail gives each ad, page or campaign its own phone number, then records, transcribes and reports on every call and text it brings in. Plans start at $50 a month on yearly billing for 5 numbers and 250 minutes, with apps for both phones. It's only sold in the US, Canada, the UK and Australia, though.

- **Value for money: C.** Graded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95.
- **Free plan and trial: C.** No free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over.
- **Features: B.** Call and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job.
- **Ease of use: C.** No rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand.
- **Platforms and integrations: B.** Web plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from CallRail's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- CallRail's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
- It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
- Its paid plans start at $50 a month, against a middle price of $63.50 for the category: 5 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace CallRail you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. It costs $600 a year.

- You could make: Forms and reports: an app builder makes these well.
- You could not: Phone numbers that change for each visitor so every call is traced to its source.
- You could not: Speech turned into text you can trust.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Google Ads, Google Analytics 4 and Meta Ads Manager among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Ads, HubSpot, Salesforce, ServiceTitan, Zapier

**Tags:** Call tracking, Forms, Transcription, AI features, Reports, Public API

## Alternatives

- [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/callrail-vs-calltrackingmetrics)
- [WhatConverts](https://toolgpa.com/tools/whatconverts): Call, form and chat tracking with lead attribution for agencies. [Compare](https://toolgpa.com/compare/callrail-vs-whatconverts)
- [Nimbata](https://toolgpa.com/tools/nimbata): Call tracking billed per answered call, for agencies and teams. [Compare](https://toolgpa.com/compare/callrail-vs-nimbata)
- [Ruler Analytics](https://toolgpa.com/tools/ruler-analytics): Multi-touch attribution tying calls, forms and CRM revenue to ads. [Compare](https://toolgpa.com/compare/callrail-vs-ruler-analytics)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.callrail.com/pricing
- https://www.callrail.com/integrations
- https://apps.apple.com/us/app/callrail/id1040169819
- https://play.google.com/store/apps/details?id=com.callrail.app1&hl=en&gl=US

Page: https://toolgpa.com/tools/callrail
Listed by ToolGPA (toolgpa.com).