# CTM

> Call tracking, attribution and a softphone, with agency sub-accounts

CTM, formerly CallTrackingMetrics, is call tracking and attribution software that ties calls, texts, forms and chats to the ads and keywords behind them, with recording, AI call analysis and routing. Its plans run from marketing attribution to a full sales calling suite, and the Marketing Pro plan suits agencies reporting to clients, with 25 sub-accounts and white-labeling. Plan fees cover the software; numbers and minutes are billed by use.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** CallTrackingMetrics, LLC
- **Website:** https://www.ctm.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Marketing Lite | $65 per month, billed yearly ($79 billed monthly), plus usage | Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included. |
| Marketing Pro | $149 per month, billed yearly ($179 billed monthly), plus usage | 25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support. |
| Sales Engage | $274 per month, billed yearly ($329 billed monthly), plus usage | Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong. |
| Enterprise | $1,999 per month and up, billed yearly | Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support. |

Read from https://www.ctm.com/plans-pricing/ on Oct 18, 2026. Prices change, so confirm with CTM before buying.

## Ways to pay less

- **Up to 2 months free with yearly billing** (Annual discount): Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329. Source: https://www.ctm.com/plans-pricing/
- **Up to 6 months free with 2-year prepay** (Other savings): Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247. Source: https://www.ctm.com/plans-pricing/
- **First month's plan fee waived** (Other savings): CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed. Source: https://www.ctm.com/plans-pricing/faqs/

## Key features

- **Call, text and form attribution:** Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- **Recording and conversation intelligence:** Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- **AskAI and VoiceAI:** AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- **Agency tools:** Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- **Routing and softphone:** IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- **Numbers in 80+ countries:** Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.

## Good for

- Agencies tracking calls for many clients under their own brand
- Businesses that want to buy only the numbers and minutes they use
- Sales teams that want call tracking and a dialer in one tool

## Worth knowing

- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. CTM, which used to be CallTrackingMetrics, ties calls, texts, forms and chats to the ads behind them, with recording, AI call analysis and routing, and grows into a full sales calling suite. Plan fees cover the software only, so numbers and minutes are always extra. Agencies get 25 sub-accounts and white-labeling from Marketing Pro.

- **Value for money: C.** Graded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited.
- **Free plan and trial: D.** No free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card.
- **Features: B.** Call and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries.
- **Ease of use: C.** No rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn.
- **Platforms and integrations: B.** Web plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from CTM's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- CTM's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
- It stands best on features (B, above 5 of 13) and worst on free plan and trial (D, above 2).
- Its paid plans start at $65 a month, against a middle price of $63.50 for the category: 7 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $780 a year.

- You could not: Phone numbers that change for each visitor so every call is traced to its source.
- You could not: Phone numbers and calls carried over the phone network.
- You could not: Connections to other products, each kept working as those products change.
- You could not: Speech turned into text you can trust.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: People on the other end: coaches. No app builder makes those.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads, Zoom

**Tags:** Call tracking, AI features, Transcription, Business phone line, Workflow automation, Public API

## Alternatives

- [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callrail-vs-calltrackingmetrics)
- [WhatConverts](https://toolgpa.com/tools/whatconverts): Call, form and chat tracking with lead attribution for agencies. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-whatconverts)
- [Nimbata](https://toolgpa.com/tools/nimbata): Call tracking billed per answered call, for agencies and teams. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-nimbata)
- [Ruler Analytics](https://toolgpa.com/tools/ruler-analytics): Multi-touch attribution tying calls, forms and CRM revenue to ads. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-ruler-analytics)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.ctm.com/plans-pricing/
- https://www.ctm.com/plans-pricing/global
- https://www.ctm.com/plans-pricing/faqs/
- https://www.ctm.com/
- https://www.ctm.com/app/

Page: https://toolgpa.com/tools/calltrackingmetrics
Listed by ToolGPA (toolgpa.com).