# Campaign Monitor

> Email marketing for small businesses, nonprofits and agencies

Campaign Monitor is an email marketing service owned by Marigold. It pairs a drag-and-drop email builder and templates with automated journeys, segmentation and AI tools that draft emails from your website. Agencies can run client sub-accounts under their own brand and resell it at a markup.

- **Category:** Email Marketing & Newsletters
- **Made by:** Marigold
- **Website:** https://www.campaignmonitor.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Campaign Monitor is a paid product with a free trial, starting at $11.70 per month for up to 500 contacts, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 30-day free trial for up to 500 contacts and 500 emails.

| Plan | Price | What you get |
| --- | --- | --- |
| Lite | $11.70 per month for up to 500 contacts, billed annually ($13 monthly) | Sends 5 times the list a month, unlimited users, AI Writer, automations and transactional email. Price rises with the list: $117 a month billed monthly at 10,000 contacts. |
| Essentials | $27.90 per month for up to 500 contacts, billed annually ($31 monthly) | Unlimited sends, automated emails and AI features, priority support, inbox preview and Marketing Studio. $182 a month billed monthly at 10,000 contacts. |
| Premier | $153.90 per month for up to 500 contacts, billed annually ($171 monthly) | Phone support, send time optimization, engagement segments, section locking, team templates and the website builder. $300 a month billed monthly at 10,000. |
| Enterprise | Custom | Custom annual contract, a dedicated account manager, multi-brand accounts, deliverability monitoring and invoice or PO billing. |

Read from https://www.campaignmonitor.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Campaign Monitor before buying.

## Ways to pay less

- **10% off with annual billing** (Annual discount): Campaign Monitor's pricing page takes 10% off Lite, Essentials and Premier billed yearly: Lite at 500 contacts is $11.70 a month instead of $13. Source: https://www.campaignmonitor.com/pricing/

## Key features

- **Email builder and templates:** A drag-and-drop builder with over 100 templates, custom-coded HTML imports and branded templates generated from your website's URL.
- **Marketing Studio and AI tools:** Marketing Studio drafts a branded email from your site and a goal. AI Writer, AI Email Booster and AI Segment Mapper help with copy, review and segments.
- **Automated journeys:** Pre-built journeys, date-based Campaign Series, RSS-triggered emails and transactional emails, with volume tied to the plan's limits.
- **Segments and personalization:** Engagement segments, dynamic content, custom fields, a preference center and countdown timers; send time optimization comes with Premier.
- **Agency accounts:** Client sub-accounts under one admin account, private labeling, a markup on the base price billed through Campaign Monitor, and shared templates.
- **Reporting:** Marketing Monitor benchmarks, campaign scores, real-time world-map reporting and a filter that drops bot clicks from results.

## Good for

- Agencies sending email for several clients under their own brand
- Small businesses and nonprofits with polished newsletter designs
- Teams that want unlimited users on every plan

## Worth knowing

- Lite caps sends at 5 times the contact tier each month; Essentials and above have no cap.
- Phone support, send time optimization and section locking need Premier, from $153.90 a month billed annually.
- The drag-and-drop website builder costs $10 a month on Lite and Essentials.
- Lists over 50,000 contacts are priced through sales.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Campaign Monitor is about good-looking emails and agency work: client sub-accounts under your own brand, with your markup billed for you. Every plan has unlimited users, from $11.70 a month on yearly billing. But Lite caps you at 5 emails per contact a month, and phone support and send-time optimization sit on Premier at $153.90.

- **Value for money: C.** Lite is $11.70 a month for 500 contacts on yearly billing, or $13 monthly, right around the middle of what email tools charge. It's $117 a month billed monthly at 10,000 contacts, and unlimited sends need Essentials at $27.90.
- **Free plan and trial: C.** No free plan, but there's a 30-day trial for up to 500 contacts and 500 emails. Long enough to build and send a couple of campaigns, but it's a trial, not a plan you can stay on.
- **Features: B.** A drag-and-drop builder with over 100 templates, templates made from your website, journeys, RSS and transactional emails, engagement segments, dynamic content and reports that drop bot clicks. That's the whole job, plus proper agency sub-accounts.
- **Ease of use: C.** No App Store rating on record and no phone app. Marketing Studio can draft a branded email from your site, which helps, but there are still lists, journeys and segments to set up.
- **Platforms and integrations: B.** Web only, with Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll and Zapier, and an API. No desktop or phone app keeps it at a B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Campaign Monitor's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Campaign Monitor's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
- It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $11.70 a month, against a middle price of $13 for the category: 8 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Campaign Monitor you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $140.40 a year.

- You could make: Forms: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Salesforce, Shopify and WordPress among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll, Zapier

**Tags:** Email campaigns, Marketing automation, Forms, AI features, Public API

## Alternatives

- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/campaign-monitor-vs-mailchimp)
- [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/campaign-monitor-vs-constant-contact)
- [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-campaign-monitor)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-campaign-monitor)
- [EmailOctopus](https://toolgpa.com/tools/emailoctopus): Simple, low-cost email marketing with a free plan for 2,500. [Compare](https://toolgpa.com/compare/campaign-monitor-vs-emailoctopus)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.campaignmonitor.com/pricing/
- https://www.campaignmonitor.com/company/
- https://www.campaignmonitor.com/integrations/

Page: https://toolgpa.com/tools/campaign-monitor
Listed by ToolGPA (toolgpa.com).