# Campaigner > Email marketing with multi-path workflows and audience insights Campaigner is an email marketing platform for businesses that want automation and segmentation without a full marketing suite. It sends campaigns built in drag-and-drop or HTML editors, runs simple and multi-path workflows, personalizes content when an email is opened, and connects to online stores for cart and purchase emails. Plans are priced by contact count, and text messaging is sold as a separate product. - **Category:** Email Marketing & Newsletters - **Made by:** J2 Global Canada, Inc. (since 1999) - **Website:** https://www.campaigner.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Campaigner is a paid product with a free trial, starting at $14 per month for up to 1,000 contacts. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 30-day free trial with full access to every feature. | Plan | Price | What you get | | --- | --- | --- | | Essentials | $14 per month for up to 1,000 contacts, billing term not stated | Editors, templates, A/B and multivariate tests, autoresponders, landing pages and reports, with Campaigner branding. $72 a month at 10,000 contacts. | | Advanced | $35 per month for up to 1,000 contacts, billing term not stated | Adds multi-path workflows with time and rule triggers, conversion tracking, purchase behavior and no branding. $124 a month at 10,000 contacts. | | Custom | Custom | For large senders: sub-accounts, single sign-on, a dedicated account manager and deliverability consulting. Setup fees may apply. | Read from https://www.campaigner.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Campaigner before buying. ## Key features - **Editors and templates:** Drag-and-drop and HTML editors, mobile-ready templates, reusable content blocks, content pulled from RSS feeds or a URL, and an AI subject line generator. - **Automation workflows:** A visual builder for straight-line or multi-path workflows with time, rule, conditional and custom triggers, delays and an error check before launch. Advanced plan and up. - **Segmentation and dynamic content:** Segments by contact fields, campaign activity, form submissions and, on Advanced, location. Dynamic and conditional content changes an email for each reader. - **Audience Insights and AI Insight Builder:** A dashboard of contact demographics such as age, location and home ownership, and an add-on that builds mailing lists from a plain-language description. - **Ecommerce emails:** Free WooCommerce and BigCommerce plugins and a Shopify plug-in sync store data for abandoned cart and back-in-stock emails, with purchase history segments on Advanced. - **API, webhooks and SFTP:** A REST API, webhooks for contact, list and campaign activity, and scheduled SFTP imports and exports on every plan. ## Good for - Businesses that want branching workflows at a low entry price - Online stores sending cart and back-in-stock emails - Teams that segment heavily by contact data and behavior ## Worth knowing - Essentials has no automation workflows and keeps Campaigner branding on emails; both need Advanced. - Reputation Defender list cleaning costs 20% of the plan price, and transactional email is an add-on on Custom plans. - The pricing page shows monthly prices without saying whether they are billed monthly or yearly, and gives no price above 100,000 contacts. - Text messaging is a separate product, Campaigner SMS, which can add SMS steps to workflows. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Campaigner is a straight email tool with real depth: multi-path workflows, segments by behaviour, content that changes for each reader, and cart emails for WooCommerce, BigCommerce and Shopify stores. Essentials is $14 a month for up to 1,000 contacts. But workflows and dropping Campaigner's branding both need Advanced at $35, and there's no free plan. - **Value for money: C.** Essentials is $14 a month for up to 1,000 contacts, right at the middle of what email tools charge, and $72 at 10,000. But it has no automation workflows and keeps Campaigner branding; both need Advanced at $35. Campaigner doesn't say whether prices are billed monthly or yearly. - **Free plan and trial: C.** No free plan, but a 30-day free trial with full access to every feature, and no card is mentioned. A month is long enough to run a real campaign or two. - **Features: B.** The whole job: drag-and-drop and HTML editors, A/B and multivariate tests, multi-path workflows with rule triggers, dynamic content, segments, landing pages and store-driven cart emails. Workflows need Advanced, and SMS is a separate product. - **Ease of use: C.** No App Store rating on record, and it's a web app where the work is building templates, segments and branching workflows. The builder checks for errors before launch, which helps, but expect some learning. - **Platforms and integrations: B.** Web only, with WooCommerce, BigCommerce, Shopify, Zapier, HubSpot, Salesforce, Google Analytics and Adobe Analytics, plus a REST API, webhooks and SFTP imports. No desktop or phone app, so B is the ceiling. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Campaigner's own pages on 18 October 2026. Its pricing page refused our check on the day this card was written, so the card goes on the listing. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Campaigner's GPA of 2.4 is higher than 7 of the 27 other email marketing and newsletter tools we grade, and level with 9. - It stands best on features (B, above 4 of 27) and worst on ease of use (C, above 1). - Its paid plans start at $14 a month, against a middle price of $14 for the category: 13 of the 26 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Campaigner you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 27 other email marketing and newsletter tools grade higher. It costs $168 a year. - You could make: Forms: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, WooCommerce, BigCommerce and Shopify among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WooCommerce, BigCommerce, Shopify, Zapier, HubSpot, Salesforce, Google Analytics, Adobe Analytics **Tags:** Email campaigns, Marketing automation, Forms, AI features, Public API ## Alternatives - [iContact](https://toolgpa.com/tools/icontact): Email marketing for small businesses, with social posting built in. [Compare](https://toolgpa.com/compare/campaigner-vs-icontact) - [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/campaigner-vs-constant-contact) - [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-campaigner) - [GetResponse](https://toolgpa.com/tools/getresponse): Email marketing with automation, webinars, courses and landing pages. [Compare](https://toolgpa.com/compare/campaigner-vs-getresponse) - [Benchmark Email](https://toolgpa.com/tools/benchmark-email): Straightforward email campaigns with every feature on every plan. [Compare](https://toolgpa.com/compare/benchmark-email-vs-campaigner) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.campaigner.com/pricing/ - https://www.campaigner.com - https://www.campaigner.com/integrations/ - https://www.campaigner.com/about-us/ Page: https://toolgpa.com/tools/campaigner Listed by ToolGPA (toolgpa.com).