# Cellcast review (2026): is the free plan enough? > Australian SMS and MMS on prepaid credits, plus monthly Infinity plans Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Cellcast is an Australian business messaging provider. Customers can buy prepaid SMS and MMS credits with no subscription, or take a monthly Infinity plan that adds a shared inbox, review requests, email marketing and AI agents. The company describes itself as Australian owned and independently operated. - **Category:** SMS & Chat Marketing - **Made by:** Cellcast - **Website:** https://www.cellcast.com/au - **Runs on:** Web - **Who should skip it:** Pricey if you want the AI agents, which start at A$587 a month. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Cellcast has a free plan, and paid plans start at A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS. - **Pricing model:** Free plan - **Free plan:** Pay-as-you-go account at A$0 a month: you buy credits for SMS and MMS and get two-way replies, delivery reports, API and email to SMS. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Pay as you go | A$0 per month, credits bought as needed | SMS from A$0.028 on a 100K bundle, A$0.047 for 10 credits. Credits never expire; replies are free. | | Infinity Essential | A$87 per month, with 500 SMS credits | Adds live chat, AI replies and contact summaries, multi-location and up to 10 digital business cards. | | Infinity Pro | A$159 per month, with 2,000 SMS credits | Adds email marketing and a Google Business Profile connection; up to 20 business cards. | | Infinity Advanced | A$587 per month, with 4,000 SMS credits | Adds AI lead, sales, booking, support and reputation agents, smart campaigns and lead routing. | Read from https://infinity.cellcast.com/pricing on Nov 13, 2026. Prices change, so confirm with Cellcast before buying. ## Key features - **Bulk SMS and MMS:** Send single or bulk messages from shared numbers, a business name or a dedicated number. - **Two-way inbox:** Replies are free and land in one inbox; Infinity plans add live chat and AI-drafted replies. - **Review requests:** Review templates, flows and automatic triggers are listed on every Infinity plan, with Google Business Profile on Pro. - **API, email to SMS and 2FA:** Send from your own software, by email, or as one-time codes. - **AI agents on Advanced:** Lead, sales, booking, support and reputation agents sit on the top Infinity plan. ## Good for - Australian businesses sending SMS without a monthly contract - Small multi-location businesses that want texting and review requests together - Developers who need an SMS API on prepaid credit ## Worth knowing - All prices are in Australian dollars and exclude GST. - Credits above the monthly allowance on Infinity plans are billed by usage. - A dedicated number is a paid add-on, and call recording and IVR are limited to higher plans. - MMS bundles are listed at A$0.28 to A$0.34 a message, with a lower sale price shown beside each. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Cellcast sells Australian SMS and MMS on prepaid credits, with monthly Infinity plans that add a chat inbox and AI replies. But the plans start at A$87 a month, a dedicated number costs extra, and AI agents only come on the A$587 plan. - **Value for money: C.** Pay as you go from A$0.028 an SMS, and Infinity from A$87 a month for 500 credits, rising to A$159 and A$587. Prices exclude GST, and credits past the allowance are billed by use. - **Free plan and trial: F.** The pay-as-you-go account costs A$0 a month, but you buy credits to send anything. No free credits or trial are on the pricing page. - **Features: C.** Bulk SMS and MMS, a two-way inbox, review requests, API, email to SMS and 2FA. AI agents need Advanced, and call recording and IVR sit on higher plans. - **Ease of use: C.** No store rating on record. There are accounts to connect and a plan to pick, but the basics are quick. - **Platforms and integrations: B.** Web, with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce and Shopify listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Cellcast's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Cellcast's GPA of 1.8 is higher than 16 of the 77 other SMS and chat marketing tools we grade, and level with 10. - It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Cellcast you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 51 of the 77 other SMS and chat marketing tools grade higher. - You could make: Review collection: an app builder makes this well. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Texts from a business number, registered with the carriers. - You could not: A chat box on your site that reaches you the moment a customer types. - You could not: It plugs into other products, Zapier, HubSpot and Mailchimp among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce, Shopify **Tags:** SMS marketing, Business texting, Public API, AI features, Review collection, Live chat ## Alternatives - [Mobile Message](https://toolgpa.com/tools/mobile-message): Prepaid bulk SMS for Australian businesses, with API and email to SMS. [Compare](https://toolgpa.com/compare/cellcast-vs-mobile-message) - [Kudosity](https://toolgpa.com/tools/kudosity): Pay-as-you-go SMS, MMS, WhatsApp and RCS platform from Australia. [Compare](https://toolgpa.com/compare/cellcast-vs-kudosity) - [ClickSend](https://toolgpa.com/tools/clicksend): Prepaid SMS and MMS sending by app, API or email, with no monthly fee. [Compare](https://toolgpa.com/compare/cellcast-vs-clicksend) - [SMSGlobal](https://toolgpa.com/tools/smsglobal): Pay-as-you-go SMS, WhatsApp and voice messaging with an API. [Compare](https://toolgpa.com/compare/cellcast-vs-smsglobal) - [MessageMedia (now Sinch Engage)](https://toolgpa.com/tools/messagemedia): Business SMS, MMS, RCS and WhatsApp platform with a team inbox. [Compare](https://toolgpa.com/compare/cellcast-vs-messagemedia) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://infinity.cellcast.com/pricing - https://www.cellcast.com/au/pricing - https://www.cellcast.com/au/integrations - https://www.cellcast.com/au/about-us Page: https://toolgpa.com/tools/cellcast Listed by ToolGPA (toolgpa.com).