# Chatrace review (2026): is it worth $39 a month? > AI chatbot and inbox for Messenger, Instagram and WhatsApp Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Chatrace is a chatbot and customer messaging platform that automates conversations on Facebook Messenger, Instagram, WhatsApp, SMS and email. It combines AI agents trained on a business's own files with a drag-and-drop flow builder, a shared inbox with human takeover and a small CRM. A whitelabel version lets agencies resell it under their own brand. - **Category:** SMS & Chat Marketing - **Made by:** Chatrace LTD - **Website:** https://chatrace.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a free plan, as only a 7-day trial is offered. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Chatrace is a paid product with a free trial, starting at $39 per month for up to 3,000 contacts. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Pro | $39 per month for up to 3,000 contacts | AI agents, omnichannel inbox with human takeover, CRM and sales pipelines, unlimited team members and all integrations. Price rises with contacts beyond 3,000. | Read from https://chatrace.com/pricing on Nov 13, 2026. Prices change, so confirm with Chatrace before buying. ## Key features - **AI agents:** Agents trained on your files and business data answer support questions, qualify leads and handle sales questions. The vendor says no separate OpenAI account is needed. - **Drag-and-drop flow builder:** Build conversation flows without code and install them as templates in other accounts. - **Omnichannel inbox:** One team inbox for Messenger, Instagram and WhatsApp conversations, with human takeover from the bot. - **Comment and story automation:** Reply automatically to Facebook and Instagram comments and to Instagram story mentions. - **WhatsApp broadcasts:** Send campaigns and updates through the official WhatsApp Business API. - **Whitelabel for agencies:** A separate whitelabel offer lets an agency use its own domain, name and logo and set its own prices for clients. ## Good for - Small businesses that sell through Facebook and Instagram messages - Agencies that build chatbots for several clients - Teams that want one flat price with unlimited team members ## Worth knowing - The listed Pro price covers up to 3,000 contacts per account; larger lists need a conversation with the vendor, as the page shows no further steps. - Pricing is per account (chatbot); one account can have several channels and unlimited accounts can be created. - The whitelabel offer shows 499 with 50 client accounts and 500,000 contacts, but the page text gives no billing period. - WhatsApp message fees charged by Meta are not part of the plan price, and the page does not list them. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Chatrace builds chatbots and AI agents for WhatsApp, Instagram and Messenger, at $39 a month for 3,000 contacts. Larger lists need a conversation with the vendor, and Meta's WhatsApp fees are not in the plan price. - **Value for money: C.** $39 a month for 3,000 contacts, just above the $36 chat-tools middle. - **Free plan and trial: C.** A 7-day trial with no card, and no free plan. - **Features: C.** AI agents, flow builder, inbox, comment automation, broadcasts and whitelabel. Anything over 3,000 contacts is by conversation. - **Ease of use: C.** No store rating on record. You build flows and connect channels. - **Platforms and integrations: B.** Web with Messenger, Instagram and the WhatsApp Business API. No apps are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Chatrace's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Chatrace's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20. - It stands best on platforms and integrations (B, above 19 of 77) and worst on features (C, above 3). - Its paid plans start at $39 a month, against a middle price of $36 for the category: 26 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Chatrace you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. It costs $468 a year. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: One mailbox that several people work at once. - You could not: An AI model answering your customers from your own help articles. - You could not: Email sent in volume that still reaches the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: A builder that other people can use without writing code. - You could not: A chatbot builder hooked into the messaging apps. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Facebook Messenger, Instagram, WhatsApp Business API **Tags:** Chatbots, WhatsApp messaging, Shared inbox, AI support agent, Marketing automation, SMS marketing, No-code ## Alternatives - [Manychat](https://toolgpa.com/tools/manychat): Instagram, WhatsApp and Messenger DM automation for creators and shops. [Compare](https://toolgpa.com/compare/chatrace-vs-manychat) - [Chatfuel](https://toolgpa.com/tools/chatfuel): AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet. [Compare](https://toolgpa.com/compare/chatfuel-vs-chatrace) - [Botsify](https://toolgpa.com/tools/botsify): AI agent builder sold to agencies as a whitelabel platform. [Compare](https://toolgpa.com/compare/botsify-vs-chatrace) - [BotPenguin](https://toolgpa.com/tools/botpenguin): No-code chatbot builder for WhatsApp, Instagram, Messenger and web. [Compare](https://toolgpa.com/compare/botpenguin-vs-chatrace) - [Landbot](https://toolgpa.com/tools/landbot): No-code chatbot and AI agent builder for websites and WhatsApp. [Compare](https://toolgpa.com/compare/chatrace-vs-landbot) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://chatrace.com/pricing - https://chatrace.com/ Page: https://toolgpa.com/tools/chatrace Listed by ToolGPA (toolgpa.com).