# Clarify

> AI CRM with a sales agent, priced by credits rather than seats

Clarify is an AI-centered CRM for go-to-market teams that fills itself in from email, calendar and recorded calls. A built-in sales agent called Rep prepares meeting briefs, drafts follow-ups and updates deals, while Lead Finder and Campaigns add prospecting and outreach. Pricing is based on AI credits rather than seats, so every plan, including the free one, allows unlimited users.

- **Category:** CRM Software
- **Made by:** Clarify Inc.
- **Website:** https://www.clarify.ai
- **Runs on:** Web, macOS, Windows, Browser extension
- **Facts last checked:** Oct 6, 2026

## Pricing

Clarify has a free plan. Paid plans start at $40 / month, billed annually ($50 billed monthly), unlimited seats.

- **Pricing model:** Free plan
- **Free plan:** Unlimited seats, 1,000 credits a month, 20,000 records, 1 campaign and 3 objects, with the AI sales agent and the call recorder and notetaker.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Unlimited seats, 1,000 credits a month, 20k records, 1 campaign and 3 objects, with the AI sales agent and call recorder. |
| Starter | $40 per month, billed annually ($50 billed monthly) | 5,000 credits a month, with larger buckets up to 40k at higher prices; 250k records, 5 campaigns, 5 objects and advanced enrichment. |
| Growth | From $1,000 per month, billed annually | 100k+ credits a month, 750k records, 20 campaigns, workflow automation, warehouse access, delegated sending and a dedicated CSM. |
| Enterprise | Custom | Custom credit and record volume, unlimited campaigns and objects, SSO and SCIM, role-based access and custom integrations. |

Read from https://www.clarify.ai/pricing on Oct 6, 2026. Prices change, so confirm with Clarify before buying.

## Ways to pay less

- **Save 20% on Starter with annual billing** (Annual discount): Starter is shown at $40 a month billed annually, labelled as a 20% saving on the $50 monthly price. Growth and Enterprise are billed annually only. Source: https://www.clarify.ai/pricing

## Key features

- **Rep, the AI sales agent:** Rep briefs you before meetings, drafts follow-ups, captures tasks and answers questions about deals. It is included on every plan and draws on the monthly credit allowance.
- **Email, calendar and call capture:** Clarify syncs email and calendar, joins and records calls, then summarizes them and updates deal stages. Meeting recording keeps working when credits run out.
- **Lead Finder and Campaigns:** Built-in prospecting finds and enriches leads, and Campaigns run outreach from the CRM. Active campaigns are capped at 1 on Free, 5 on Starter and 20 on Growth.
- **Agents and workflows:** Custom agents start from a template or a plain-language description and are on every plan. Workflow automation is listed only on Growth and Enterprise.
- **AI fields and custom objects:** Name a field and AI picks its type, writes its instructions and fills it in. Objects are limited to 3 on Free, 5 on Starter and 10 on Growth.
- **Credit-based billing:** Seats are unlimited on every plan. Credits pay for AI work at published rates, for example 30 credits per meeting summary and 1 per campaign email.

## Good for

- Founder-led and small sales teams that want little manual data entry
- Teams that prefer usage-based pricing to paying per seat
- Sellers who want call recording and meeting prep inside the CRM

## Worth knowing

- AI work is metered: at zero credits, AI features pause until the next cycle unless a paid plan turns on on-demand credits.
- Workflow automation, delegated sending and advanced permissions start on Growth, from $1,000 a month billed annually.
- The desktop app needs an Apple Silicon Mac, the Windows app is in beta, and the download page lists no mobile app.
- The Free plan is limited to 20,000 records, 1 campaign and 3 objects, with community and docs support only.

## Works with

Google Workspace, Microsoft 365, Slack, HubSpot, LinkedIn, Zapier, Zoom, Stripe

**Tags:** Sales pipeline, AI features, AI agents, Meeting notes, Workflow automation, Public API

## Alternatives

- [Attio](https://toolgpa.com/tools/attio): CRM with a customizable data model, workflows and AI agents. [Compare](https://toolgpa.com/compare/attio-vs-clarify)
- [Lightfield](https://toolgpa.com/tools/lightfield): AI-native CRM that updates itself from email, calls and meetings. [Compare](https://toolgpa.com/compare/clarify-vs-lightfield)
- [folk](https://toolgpa.com/tools/folk): CRM that pulls contacts from LinkedIn, email and WhatsApp. [Compare](https://toolgpa.com/compare/clarify-vs-folk)
- [Salesflare](https://toolgpa.com/tools/salesflare): B2B sales CRM that fills itself in from email and calendar. [Compare](https://toolgpa.com/compare/clarify-vs-salesflare)
- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/clarify-vs-hubspot)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 6, 2026:

- https://www.clarify.ai/pricing
- https://www.clarify.ai/
- https://www.clarify.ai/desktop
- https://www.clarify.ai/integrations
- https://www.clarify.ai/company

Page: https://toolgpa.com/tools/clarify
Listed by ToolGPA (toolgpa.com).