# Clay

> Data enrichment tables that query 150+ data providers in one place

Clay is a table-based workspace for building and enriching lead lists. Each row is a company or person, and columns call data from more than 150 providers in turn until one finds an email, phone number or company detail, or run Claygent, an AI agent that researches the web. Finished lists can be synced to a CRM, pushed to ad platforms or sent into email campaigns.

- **Category:** Lead & Email Finders
- **Made by:** Clay Labs Inc. (since 2017)
- **Website:** https://www.clay.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Clay has a free plan. Paid plans start at $167 per month for 2,500 data credits, billed annually.

- **Pricing model:** Free plan
- **Free plan:** 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment.
- **Free trial:** 14-day trial of paid plans.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys. |
| Launch | $167 per month for 2,500 data credits, billed annually ($185 monthly) | Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually. |
| Growth | $446 per month for 6,000 data credits, billed annually ($495 monthly) | Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support. |
| Enterprise | Custom | Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist. |

Read from https://www.clay.com/pricing on Oct 17, 2026. Prices change, so confirm with Clay before buying.

## Ways to pay less

- **Save 10% with annual billing** (Annual discount): Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly. Source: https://www.clay.com/pricing

## Key features

- **Waterfall enrichment:** A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- **Claygent:** An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- **Audiences and search:** Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- **Signals:** Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- **Sequencer and integrations:** Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- **CRM and warehouse sync:** Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.

## Good for

- Growth and operations teams building custom lead lists
- Teams that want several data providers behind one bill
- People comfortable setting up spreadsheet-style workflows

## Worth knowing

- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 17, 2026. Clay is a spreadsheet that fills itself in: each column asks one data provider after another, from 150-plus, until one finds the email or number, and an AI agent researches the gaps. Seats are unlimited, so five people share Launch at $167 a month billed yearly. But there's real setup, and two meters to watch.

- **Value for money: B.** Launch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay.
- **Free plan and trial: C.** A free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment.
- **Features: A.** Waterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources.
- **Ease of use: C.** No App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve.
- **Platforms and integrations: B.** Web only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Clay's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among lead and email finders

- Clay's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6.
- It stands best on features (A, above 18 of 19) and worst on ease of use (C, above 0).
- Its paid plans start at $167 a month, against a middle price of $39 for the category: 14 of the 14 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/lead-finders

## Keep it, or make your own?

**Keep it.** To replace Clay you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade. It costs $2,004 a year.

- You could not: Connections to other products, each kept working as those products change.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features A, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io, Snowflake

**Tags:** Workflow automation, AI features, Email campaigns, Public API

## Alternatives

- [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-clay)
- [PhantomBuster](https://toolgpa.com/tools/phantombuster): Cloud automations that collect and enrich leads from LinkedIn. [Compare](https://toolgpa.com/compare/clay-vs-phantombuster)
- [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/clay-vs-zoominfo)
- [Findymail](https://toolgpa.com/tools/findymail): Verified email and phone finder with plain-language company search. [Compare](https://toolgpa.com/compare/clay-vs-findymail)
- [Prospeo](https://toolgpa.com/tools/prospeo): B2B lead database with verified emails and mobile numbers. [Compare](https://toolgpa.com/compare/clay-vs-prospeo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.clay.com/pricing
- https://www.clay.com/about
- https://www.clay.com/integrations

Page: https://toolgpa.com/tools/clay
Listed by ToolGPA (toolgpa.com).