# Clearbit review (2026): is it worth it?

> B2B enrichment data now offered as part of HubSpot

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Clearbit supplies B2B data for enriching lead, contact and account records, with firmographics, role and seniority, industry codes and website-visitor intent signals. Its site now says Clearbit has joined HubSpot, and it publishes no pricing, so buyers should check HubSpot for current packaging.

- **Category:** Lead & Email Finders
- **Made by:** Clearbit
- **Website:** https://clearbit.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you need a published price, as the page shows none.
- **Facts last checked:** Nov 13, 2026

## Pricing

Clearbit's current pricing could not be confirmed from its own site.


## Key features

- **Lead, contact and account enrichment:** Enriches records with data gathered from public web sources, proprietary data and language models, with coverage the site describes as global.
- **Industry and hierarchy data:** Includes 6-digit NAICS, GICS and SIC industry categories, plus parent and subsidiary relationships for routing leads.
- **Role and seniority normalization:** Turns job titles into a standard set of roles and seniorities so they map to an ideal customer profile.
- **Visitor intent signals:** Uses IP intelligence to show which companies visit a website, in a dashboard that highlights those matching your ideal customer profile.
- **Dynamic form shortening:** Removes form fields that can be filled by enrichment from an email address, and shows fields only when no value is available.

## Good for

- Teams scoring and routing inbound leads from enriched fields
- Marketers shortening sign-up forms
- HubSpot users looking for built-in enrichment

## Worth knowing

- The Clearbit site says Clearbit has joined HubSpot, and its page publishes no plans or prices.
- Only the homepage could be read, so integrations, platforms and current packaging are not confirmed here.
- It is an enrichment and signals product, not a prospecting database with its own contact search interface, as far as the page states.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Nov 13, 2026. Clearbit's site now says it has joined HubSpot, and describes lead enrichment, industry data and website visitor signals. The page shows no plans, prices or trial, so there is little to grade a buyer on.

- **Value for money: C.** No price is published on the page we read, so it sits at the middle of the category by default.
- **Free plan and trial: F.** No free plan or trial is shown anywhere on the page.
- **Features: C.** Enriches leads, contacts and accounts, standardises job titles and industries, and shortens forms. It is an enrichment and signals product, not a contact search app, as far as the page says.
- **Ease of use: C.** No store rating on record. The page describes data you connect to your own systems, which takes setup.
- **Platforms and integrations: C.** Web only on the listing, with one integration on record. Only the home page could be read, so the platform and connections are not confirmed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Clearbit's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among lead and email finders

- Clearbit's GPA of 1.6 is higher than 2 of the 72 other lead and email finders we grade, and level with 10.
- It stands best on value for money (C, above 11 of 72) and worst on free plan and trial (F, above 0).

The category's chart of price against score: https://toolgpa.com/charts/lead-finders

## Keep it, or make your own?

**Keep it.** To replace Clearbit you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other lead and email finders grade higher.

- You could make: Reports and forms: an app builder makes these well.
- You could not: A library of papers and sources to search.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot

**Tags:** Research, Reports, Forms

## Alternatives

- [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/clearbit-vs-zoominfo)
- [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-clearbit)
- [People Data Labs](https://toolgpa.com/tools/people-data-labs): Person and company data sold through APIs and data feeds. [Compare](https://toolgpa.com/compare/clearbit-vs-people-data-labs)
- [Cognism](https://toolgpa.com/tools/cognism): B2B contact data with phone-verified mobiles, focused on Europe. [Compare](https://toolgpa.com/compare/clearbit-vs-cognism)
- [Lusha](https://toolgpa.com/tools/lusha): B2B contact data for verified emails and direct phone numbers. [Compare](https://toolgpa.com/compare/clearbit-vs-lusha)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://clearbit.com/

Page: https://toolgpa.com/tools/clearbit
Listed by ToolGPA (toolgpa.com).
