# CleverTap review (2026): is it worth $85 a month? > Customer engagement platform for push, email, SMS and WhatsApp Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. CleverTap is a customer engagement and retention platform for consumer apps and websites. It combines customer data, analytics, segmentation and campaign orchestration with messaging over push, email, WhatsApp, in-app, web, RCS and SMS. Plans are priced by monthly active users, with an AI token allowance included. - **Category:** Email Marketing & Newsletters - **Made by:** CleverTap (since 2013) - **Website:** https://clevertap.com - **Runs on:** Web - **Who should skip it:** Pricey if you grow: $85 at 5,000 users becomes $550 at 40,000. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, CleverTap is a paid product with a free trial, starting at $85 per month for up to 5,000 monthly active users. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 30-day free trial on the Core plan; billing starts after the trial. | Plan | Price | What you get | | --- | --- | --- | | Core | $85 per month for up to 5,000 monthly active users | Omnichannel engagement, behavioral segmentation, experimentation and analytics. $275 a month at 20,000 users, $550 at 40,000. A sale is shown. | | Pro | Custom | Everything in Core plus automated segmentation, in-depth insights, send time and channel optimization and personalization across touchpoints. Sold through a demo. | | Ultimate | Custom | Everything in Pro plus agentic orchestration, predictions and recommendations, and up to 10 years of data retention. Sold through a demo. | Read from https://clevertap.com/pricing/ on Nov 13, 2026. Prices change, so confirm with CleverTap before buying. ## Ways to pay less - **Sale on the Core plan** (Other savings): At the time of reading, the pricing page advertised 75% off the Core plan for 12 months, or 50% off for 6 months; the price afterwards reverts to the regular monthly price. No end date was stated beyond a countdown. Source: https://clevertap.com/pricing/ ## Key features - **Omnichannel messaging:** Push notifications, email, WhatsApp, in-app messages, web messaging, RCS and SMS from one platform. - **Segmentation and analytics:** Real-time behavioral segments plus analytics; Pro adds automated segmentation and in-depth insights. - **Campaign orchestration:** Builds omnichannel journeys; Pro adds send-time and channel optimization. - **Experimentation:** Built-in experimentation on Core, with AI-driven optimization named on higher plans. - **CleverAI tokens:** AI features such as content and image creation draw on tokens, with a starting allowance included in each plan. - **Promos and loyalty:** A rewards management product for promotions and loyalty programs. ## Good for - Mobile app and subscription businesses that message users on several channels - E-commerce, financial services and gaming teams, the industries the site highlights ## Worth knowing - Pro and Ultimate have no published price; they are reached through a demo request. - Core is priced by monthly active users, with steps to 100,000 and a 100,000+ option that shows no price. - Core excludes add-ons and taxes, which are charged on top. - AI features draw on tokens; each plan includes a starting allowance. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. CleverTap handles push, email, WhatsApp, in-app, web, RCS and SMS with analytics and segmentation, from $85 a month for 5,000 monthly active users. Pro and Ultimate have no published price, and the trial bills you after 30 days. - **Value for money: C.** Core is $85 a month for up to 5,000 monthly active users, $275 at 20,000 and $550 at 40,000, which is above what most email tools charge. Pro and Ultimate are sold through a demo. - **Free plan and trial: D.** A 30-day trial on Core with billing starting after it, so it is a D and no free plan. - **Features: B.** Omnichannel messaging, segmentation, analytics, experiments and orchestration. Automated segmentation and send-time optimisation are on Pro. - **Ease of use: C.** No store rating on record. You connect your app and data first, and build your own campaigns. - **Platforms and integrations: C.** Web only. The listing names WhatsApp as the one integration. These are ToolGPA's own grades. Graded from this listing, whose facts were read from CleverTap's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - CleverTap's GPA of 2.0 is higher than 25 of the 102 other email marketing and newsletter tools we grade, and level with 16. - It stands best on features (B, above 47 of 102) and worst on free plan and trial (D, above 28). - Its paid plans start at $85 a month, against a middle price of $19 for the category: 64 of the 78 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 31 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace CleverTap you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 61 of the 102 other email marketing and newsletter tools grade higher. It costs $1,020 a year. - You could make: Reports: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Splitting visitors between versions and telling you which won. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WhatsApp **Tags:** Marketing automation, Email campaigns, SMS marketing, WhatsApp messaging, A/B testing, AI features, Reports ## Alternatives - [MoEngage](https://toolgpa.com/tools/moengage): Customer engagement platform for push, email, SMS and in-app. [Compare](https://toolgpa.com/compare/clevertap-vs-moengage) - [WebEngage](https://toolgpa.com/tools/webengage): Customer data and engagement platform across fifteen channels. [Compare](https://toolgpa.com/compare/clevertap-vs-webengage) - [Braze](https://toolgpa.com/tools/braze): Customer engagement platform for email, push, SMS and in-app. [Compare](https://toolgpa.com/compare/braze-vs-clevertap) - [Iterable](https://toolgpa.com/tools/iterable): Cross-channel customer engagement platform for large brands. [Compare](https://toolgpa.com/compare/clevertap-vs-iterable) - [Customer.io](https://toolgpa.com/tools/customer-io): Data-driven email, SMS, push and in-app messaging for product teams. [Compare](https://toolgpa.com/compare/clevertap-vs-customer-io) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://clevertap.com/pricing/ - https://clevertap.com/about-us/ - https://clevertap.com/ Page: https://toolgpa.com/tools/clevertap Listed by ToolGPA (toolgpa.com).