# ClickFunnels

> Sales funnel builder bundled with email, courses, a store and CRM

ClickFunnels is a hosted platform for building sales funnels: landing pages, order forms with one-click upsells, and the pages that follow a purchase. Every plan also includes email marketing, automations, online courses, a community, a store, appointments and a sales pipeline, so it is sold as an all-in-one system rather than a page builder alone.

- **Category:** Website & Landing Page Builders
- **Made by:** Etison
- **Website:** https://www.clickfunnels.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

ClickFunnels is a paid product with a free trial, starting at $81 per month, billed annually ($97 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, then a 30-day money-back guarantee.

| Plan | Price | What you get |
| --- | --- | --- |
| Launch | $81 per month, billed annually ($97 billed monthly) | 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors. |
| Scale | $164 per month, billed annually ($197 billed monthly) | 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access. |
| Optimize | $248 per month, billed annually ($297 billed monthly) | 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call. |
| Dominate | $5,997 per year, billed annually only | 20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager. |

Read from https://www.clickfunnels.com/pricing on Oct 17, 2026. Prices change, so confirm with ClickFunnels before buying.

## Ways to pay less

- **About 17% off with annual billing** (Annual discount): The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297. Source: https://www.clickfunnels.com/pricing

## Key features

- **Funnels and landing pages:** Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- **Smart Checkout:** Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- **A/B testing:** Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- **Email and automations:** Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- **Courses, community and store:** Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- **Payments:** Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.

## Good for

- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps

## Worth knowing

- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 17, 2026. ClickFunnels is a whole selling system: funnels, checkout with upsells, email, courses, a community, a store and a sales pipeline, all in one account. If you'd otherwise pay for three tools, it can make sense. If you only want landing pages, $81 a month on yearly billing is a lot, and there's no cheaper plan.

- **Value for money: D.** Graded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29.
- **Free plan and trial: C.** No free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card.
- **Features: B.** Multi-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164.
- **Ease of use: C.** No rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve.
- **Platforms and integrations: B.** A web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from ClickFunnels' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- ClickFunnels's GPA of 2.2 is higher than 9 of the 30 other website and landing page builders we grade, and level with 6.
- It stands best on features (B, above 18 of 30) and worst on value for money (D, above 0).
- Its paid plans start at $81 a month, against a middle price of $14 for the category: 29 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 15 of the 30 other website and landing page builders grade higher. It costs $972 a year.

- You could make: Templates: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, Stripe, PayPal and Zapier among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop, OpenAI

**Tags:** Templates, AI features, Email campaigns, Marketing automation, Public API, No-code

## Alternatives

- [Leadpages](https://toolgpa.com/tools/leadpages): Landing page builder with AI page creation and A/B testing. [Compare](https://toolgpa.com/compare/clickfunnels-vs-leadpages)
- [Unbounce](https://toolgpa.com/tools/unbounce): Landing page builder with A/B testing and AI traffic routing. [Compare](https://toolgpa.com/compare/clickfunnels-vs-unbounce)
- [Instapage](https://toolgpa.com/tools/instapage): Landing page platform for paid ads with A/B tests and AI copy. [Compare](https://toolgpa.com/compare/clickfunnels-vs-instapage)
- [Swipe Pages](https://toolgpa.com/tools/swipe-pages): AI landing page builder for paid-ad campaigns, with fast AMP pages. [Compare](https://toolgpa.com/compare/clickfunnels-vs-swipe-pages)
- [Landingi](https://toolgpa.com/tools/landingi): Landing page platform with an AI page generator and A/B testing. [Compare](https://toolgpa.com/compare/clickfunnels-vs-landingi)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.clickfunnels.com/pricing
- https://www.clickfunnels.com/
- https://www.clickfunnels.com/apps/landing-pages
- https://www.clickfunnels.com/features/smart-checkout
- https://www.clickfunnels.com/features/ab-testing
- https://support.myclickfunnels.com/docs/integrations/

Page: https://toolgpa.com/tools/clickfunnels
Listed by ToolGPA (toolgpa.com).