# ClickSend review (2026): is it worth paying for? > Prepaid SMS and MMS sending by app, API or email, with no monthly fee Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. ClickSend is a business messaging service that sends text messages, picture messages, voice, email, fax and post from one credit balance. Messages go out from a web dashboard, an API or integrations. Customers top up credit and pay per message instead of a subscription. - **Category:** SMS & Chat Marketing - **Made by:** ClickSend - **Website:** https://www.clicksend.com/us/ - **Runs on:** Web - **Who should skip it:** Pricey if you send little: $20 buys about 48 US messages. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, ClickSend is a paid product with a free trial, starting at $20 minimum top-up, then $0.0281 per SMS in the US. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial offered ('Start free trial'); its terms are not stated on the pricing page. | Plan | Price | What you get | | --- | --- | --- | | Boost | $20 one-time top-up, used as you go | $0.0281 per US SMS when you top up from $20 (about 48 messages). | | Growth | $100 one-time top-up, used as you go | $0.0200 per US SMS when you top up from $100 (about 266 messages). | | Scale | $1,000 one-time top-up, used as you go | $0.0129 per US SMS when you top up from $1,000 (about 2,977 messages). | | Enterprise | $2,000 one-time top-up, used as you go | $0.0092 per US SMS when you top up from $2,000 (about 6,138 messages). | Read from https://www.clicksend.com/us/pricing/?region=us¤cy=usd on Nov 12, 2026. Prices change, so confirm with ClickSend before buying. ## Ways to pay less - **25% bonus credit on the first top-up** (Other savings): The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply. Source: https://www.clicksend.com/us/pricing/?region=us¤cy=usd ## Key features - **Bulk and two-way SMS:** Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free. - **SMS API and email to SMS:** Trigger messages from a website or app through the API, or by emailing a gateway address. - **MMS and RCS:** Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message. - **Contact segmenting:** Split contact lists into segments before a send. - **Unlimited users:** The pricing page says there are no extra seat charges. - **Other channels on one balance:** The same credit also pays for voice calls, email, fax and postal letters. ## Good for - Small businesses that text occasionally and do not want a monthly subscription - Developers who need an SMS API with prepaid billing - Teams that send a mix of SMS, voice and post from one balance ## Worth knowing - There is no subscription tier. The price per SMS depends on how much credit you add in one top-up. - Additional carrier fees apply on top of the per-message rates, and prices exclude taxes. - A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee. - The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. ClickSend sends SMS and MMS by app, API or email from a prepaid balance with no monthly fee. Per-message prices fall from $0.0281 to $0.0092 only as you add more credit at once, carrier fees come on top, and the trial's terms are not stated. - **Value for money: C.** No subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle. - **Free plan and trial: D.** A free trial is offered but its terms are not stated on the pricing page. No free plan. - **Features: C.** It does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform. - **Ease of use: C.** No store rating on record. You top up credit, add numbers and wire the API. - **Platforms and integrations: C.** Web only, plus an API and email to SMS. No integrations are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from ClickSend's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - ClickSend's GPA of 1.8 is higher than 3 of the 31 other SMS and chat marketing tools we grade, and level with 3. - It stands best on value for money (C, above 6 of 31) and worst on free plan and trial (D, above 8). The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace ClickSend you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 25 of the 31 other SMS and chat marketing tools grade higher. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Texts from a business number, registered with the carriers. - You could not: An API that other software can build on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** SMS marketing, Business texting, Public API ## Alternatives - [SimpleTexting](https://toolgpa.com/tools/simpletexting): SMS marketing and two-way texting priced by monthly message credits. [Compare](https://toolgpa.com/compare/clicksend-vs-simpletexting) - [EZ Texting](https://toolgpa.com/tools/ez-texting): SMS, MMS and RCS marketing for US and Canadian businesses. [Compare](https://toolgpa.com/compare/clicksend-vs-ez-texting) - [Sinch](https://toolgpa.com/tools/sinch): Messaging, voice and email APIs plus campaign apps. [Compare](https://toolgpa.com/compare/clicksend-vs-sinch) - [Textedly](https://toolgpa.com/tools/textedly): Mass texting with every feature on every plan, priced by volume. [Compare](https://toolgpa.com/compare/clicksend-vs-textedly) - [Clickatell](https://toolgpa.com/tools/clickatell): Chat commerce platform and SMS APIs for large brands. [Compare](https://toolgpa.com/compare/clickatell-vs-clicksend) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.clicksend.com/us/pricing/?region=us¤cy=usd Page: https://toolgpa.com/tools/clicksend Listed by ToolGPA (toolgpa.com).