# Cometly review (2026): is it worth it? > Ad attribution that ties spend to pipeline and revenue Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Cometly is a marketing attribution platform that now positions itself for B2B software companies. A pixel and server-side tracking feed multi-touch attribution, account journeys and dashboards, and conversion data can be sent back to ad platforms. Plans are sized by monthly pageviews and the pricing page lists no figures. - **Category:** Marketing Reports & Call Tracking - **Made by:** Comet LLC - **Website:** https://www.cometly.com - **Runs on:** Web - **Who should skip it:** Not for you if you want a trial: the vendor says it doesn't run one. - **Facts last checked:** Nov 12, 2026 ## Pricing Cometly's current pricing could not be confirmed from its own site. ## Ways to pay less - **20% off with annual billing** (Annual discount): The pricing FAQ says paying annually saves 20% on Core and Enterprise compared with monthly billing. Source: https://www.cometly.com/pricing ## Key features - **Pixel and server-side tracking:** A tracking pixel and server-side events feed first-party data into the attribution reports. - **Multi-touch attribution:** Connects ad spend to leads, pipeline and closed revenue, with account journeys that show the touches behind a deal. - **Dashboards and analytics:** Customizable dashboards and an Agent assistant for questions about the data. - **Conversion API:** Sends conversion data back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with unlimited ad-platform connections on both plans. - **MCP and API:** MCP access for AI agents is included on every plan, and the vendor publishes API documentation. - **CRM and warehouse sync:** Enterprise adds syncs to a CRM and exports to Snowflake, BigQuery and Redshift. ## Good for - B2B software companies that need to tie ad spend to pipeline - Teams that want attribution data in a warehouse or AI agents - Agencies running one workspace per client ## Worth knowing - The pricing page shows no prices: plans are fitted to monthly pageviews, and Core is self-serve while Enterprise goes through sales. - The page's share-card text says usage-based attribution starting at $150 per seat a month, which the page body does not repeat. - There is no free trial; the vendor says setup needs CRM and ad-platform connections first, and offers paid onboarding. - Annual billing saves 20%, and going over a pageview tier moves the account up to the next tier at the next billing period. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Cometly ties ad spend to leads, pipeline and closed revenue using a tracking pixel and server-side events, and sends the data back to ad platforms. Prices aren't shown, plans follow your monthly pageviews, and there is no free trial. It now aims at B2B software, which leaves out other kinds of shops. - **Value for money: C.** No prices on the page; plans are fitted to monthly pageviews. Annual billing saves 20%. - **Free plan and trial: F.** No free plan and the vendor says it runs no trial. - **Features: C.** Multi-touch attribution, account journeys, conversion API to seven ad platforms, MCP. CRM and warehouse sync are Enterprise only. - **Ease of use: C.** No store rating on record. The vendor says setup needs CRM and ad-platform connections and offers paid onboarding. - **Platforms and integrations: B.** Web only, with ad-platform connections, MCP and API docs, and warehouse exports on Enterprise. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Cometly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Cometly's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8. - It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Cometly you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 25 of the 40 other marketing reporting and call tracking tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Meta, Google Ads and LinkedIn Ads among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Meta, Google Ads, LinkedIn Ads, TikTok, Microsoft Ads, Reddit, Snowflake, BigQuery **Tags:** Reports, Dashboards, AI features, Public API ## Alternatives - [Northbeam](https://toolgpa.com/tools/northbeam): Multi-touch ad attribution for e-commerce brands. [Compare](https://toolgpa.com/compare/cometly-vs-northbeam) - [Rockerbox](https://toolgpa.com/tools/rockerbox): Marketing data collection and attribution for digital brands. [Compare](https://toolgpa.com/compare/cometly-vs-rockerbox) - [Hyros](https://toolgpa.com/tools/hyros): Ad tracking and attribution priced by tracked revenue. [Compare](https://toolgpa.com/compare/cometly-vs-hyros) - [Wicked Reports](https://toolgpa.com/tools/wicked-reports): Ad attribution and customer lifetime value for e-commerce. [Compare](https://toolgpa.com/compare/cometly-vs-wicked-reports) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.cometly.com/pricing - https://www.cometly.com/integrations Page: https://toolgpa.com/tools/cometly Listed by ToolGPA (toolgpa.com).