# D&B Hoovers review (2026): is it worth it? > Sales intelligence from Dun & Bradstreet business data Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. D&B Hoovers is Dun & Bradstreet's sales intelligence product. It combines company and contact data with buying signals, trigger events and AI-assisted workflows so sellers can find and prioritize accounts. The site publishes no prices and offers a free trial on request, and an MCP connection brings its data into AI tools. - **Category:** Lead & Email Finders - **Made by:** Dun & Bradstreet, Inc. - **Website:** https://www.dnb.com/en-us - **Runs on:** Web - **Who should skip it:** Skip it if you want a price, because the page offers only a trial request and a phone number. - **Facts last checked:** Nov 12, 2026 ## Pricing D&B Hoovers's current pricing could not be confirmed from its own site. ## Key features - **Company and contact intelligence:** Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts. - **Buying signals:** Intent data, website engagement, company news and trigger events that show when an account may be ready to talk. - **Account prioritization:** Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time. - **AI-powered workflows:** AI features that cut research and outreach prep time by turning account context into suggested next actions. - **MCP connection:** A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals. - **CRM integration:** A customer story describes D&B Hoovers working with Salesforce. ## Good for - Enterprise sales teams that want trusted company data and signals - Revenue teams building AI workflows on Dun & Bradstreet data - Buyers who need a vendor trial before committing ## Worth knowing - No prices are published; the page offers a free trial request and a phone number. - The homepage of the site returned a bot check, so only the product page was read. - The product page does not list plans, seat counts or credit limits. - The page describes data and signals but gives no coverage counts for contacts or companies. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. D&B Hoovers is sales intelligence built on Dun & Bradstreet business data, with buying signals, account prioritization and a CRM connection. But no price is shown, only a trial request and a phone number, and the page doesn't say how many contacts or companies it covers. - **Value for money: C.** No price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. - **Free plan and trial: D.** A free trial on request, with no length or terms stated. No free plan. - **Features: C.** Company and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. - **Ease of use: C.** No store rating on record. Plans, seats and credits aren't shown, so expect a sales process. - **Platforms and integrations: C.** Web only, with one integration listed besides an MCP connection. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Dun & Bradstreet's own pages on 12 November 2026. The vendor's page would not load for us when we checked, so we carried on from the listing. Not based on using the product, and shorter than our full reviews. ## Where it stands among lead and email finders - D&B Hoovers's GPA of 1.8 is higher than 13 of the 72 other lead and email finders we grade, and level with 5. - It stands best on value for money (C, above 11 of 72) and worst on free plan and trial (D, above 14). The category's chart of price against score: https://toolgpa.com/charts/lead-finders ## Keep it, or make your own? **Keep it.** To replace D&B Hoovers you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 54 of the 72 other lead and email finders grade higher. - You could not: A library of papers and sources to search. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce **Tags:** Research, AI features ## Alternatives - [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/d-b-hoovers-vs-zoominfo) - [Crunchbase](https://toolgpa.com/tools/crunchbase): Private company data with funding and growth predictions. [Compare](https://toolgpa.com/compare/crunchbase-vs-d-b-hoovers) - [Demandbase](https://toolgpa.com/tools/demandbase): Account-based go-to-market platform for sales and marketing. [Compare](https://toolgpa.com/compare/d-b-hoovers-vs-demandbase) - [6sense](https://toolgpa.com/tools/6sense): Account-based platform with intent data and AI sales agents. [Compare](https://toolgpa.com/compare/6sense-vs-d-b-hoovers) - [Cognism](https://toolgpa.com/tools/cognism): B2B contact data with phone-verified mobiles, focused on Europe. [Compare](https://toolgpa.com/compare/cognism-vs-d-b-hoovers) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.dnb.com/en-us/products/dnb-hoovers.html Page: https://toolgpa.com/tools/d-b-hoovers Listed by ToolGPA (toolgpa.com).