# Databox > Reporting dashboards with an AI analyst over 130+ connected sources Databox is a reporting dashboard and analytics tool that pulls metrics from marketing, sales and finance apps, spreadsheets and databases into shared dashboards, reports and goals. An AI analyst called Genie answers questions about the data. It suits in-house teams, and a separate Agency plan is built for agencies reporting to many clients. - **Category:** Marketing Reports & Call Tracking - **Made by:** Databox, Inc. - **Website:** https://databox.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Databox has a free plan. Paid plans start at $71 per month, billed annually ($89 billed monthly). - **Pricing model:** Free plan - **Free plan:** 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. - **Free trial:** 14-day free trial of any paid plan. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs. | | Analyst | $71 per month, billed annually ($89 billed monthly) | 1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server. | | Team Core | $199 per month for up to 3 users, billed annually ($249 billed monthly) | 10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications. | | Team Scale | $319 per month for up to 10 users, billed annually ($399 billed monthly) | Team Core with 30 data sources and 1,000 AI credits a month. | | Agency | $79 per month for up to 4 accounts, billed annually ($99 billed monthly) | For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month. | | Custom | Custom | Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you. | Read from https://databox.com/pricing on Oct 18, 2026. Prices change, so confirm with Databox before buying. ## Ways to pay less - **20% off with annual billing** (Annual discount): Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249. Source: https://databox.com/pricing ## Key features - **130+ integrations and databases:** Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs. - **Dashboards and reports:** Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login. - **Genie AI analyst:** Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale. - **Goals and anomaly detection:** Set targets against any metric and get alerts when a number moves outside its usual range. - **Agency account management:** The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once. - **MCP server and API:** From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API. ## Good for - Small teams that want marketing, sales and finance numbers on one screen - Agencies sending scheduled reports to a handful of clients - People who want to ask questions about their metrics in plain language ## Worth knowing - Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources. - Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly). - White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily. - The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Databox pulls numbers from 130+ apps, sheets and databases into dashboards and reports, and lets you ask an AI analyst about them. There's a real free plan and a separate Agency plan for client work. The catch is that everything's counted in data sources, and white-labeling is a $200-a-month add-on. - **Value for money: C.** Graded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. - **Free plan and trial: C.** A free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. - **Features: B.** 130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. - **Ease of use: C.** No rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Databox's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Databox's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. - It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0). - Its paid plans start at $71 a month, against a middle price of $63.50 for the category: 8 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Databox you could make: reports and goals. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $852 a year. - You could make: Reports and goals: an app builder makes these well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Analytics 4, HubSpot and Google Ads among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics 4, HubSpot, Google Ads, Facebook Ads, Google Sheets, Shopify, Salesforce, CallRail **Tags:** Dashboards, Reports, AI features, Public API, Goals ## Alternatives - [Geckoboard](https://toolgpa.com/tools/geckoboard): Live KPI dashboards for TV screens, Slack and shared links. [Compare](https://toolgpa.com/compare/databox-vs-geckoboard) - [Klipfolio](https://toolgpa.com/tools/klipfolio): Custom-built business dashboards from 130+ sources and APIs. [Compare](https://toolgpa.com/compare/databox-vs-klipfolio) - [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-databox) - [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-databox) - [Data Studio](https://toolgpa.com/tools/looker-studio): Google's free report and dashboard builder, formerly Looker Studio. [Compare](https://toolgpa.com/compare/databox-vs-looker-studio) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://databox.com/pricing - https://databox.com/ - https://databox.com/integrations Page: https://toolgpa.com/tools/databox Listed by ToolGPA (toolgpa.com).