# DataHawk > Marketplace analytics for Amazon and Walmart brands and agencies DataHawk brings a brand's Amazon and Walmart sales, ads, search rankings, inventory and profitability into one set of dashboards, with daily alerts and AI that flags changes and suggests what to do. It is aimed at brands, agencies and enterprises rather than small sellers, sells custom annual plans after a demo and lets customers export their data to their own analytics tools. - **Category:** Amazon Seller Tools - **Made by:** DataHawk - **Website:** https://datahawk.co - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing DataHawk's current pricing could not be confirmed from its own site. ## Key features - **Unified marketplace analytics:** Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform. - **AI alerts and guidance:** Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions. - **Advertising analytics:** Combines marketplace ad data with organic metrics to judge return on ad spend. - **Agency dashboards:** A multi-account view with white-label reports, AI alerts and role-based access for agencies. - **Sales estimates:** Estimates competitors' sales for benchmarking, inventory planning and forecasting. - **Data export and MCP:** Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data. ## Good for - Brands selling on both Amazon and Walmart that want one reporting layer - Agencies reporting to many marketplace clients - Enterprise teams feeding marketplace data into their own BI tools ## Worth knowing - DataHawk publishes no prices: plans are custom, sold annually after a demo. - Custom dashboards and dedicated project work are a paid professional service on top of the plan. - It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 18, 2026. DataHawk pulls a brand's Amazon and Walmart sales, ads, search rank, stock and profit into one set of dashboards, with AI alerts that flag what changed. It's built for brands and agencies, not small sellers. There's no published price: plans are custom and annual, sold after a demo. - **Value for money: C.** No price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. - **Free plan and trial: F.** Nothing free on record: no free plan and no trial. You book a demo to see it. - **Features: C.** Daily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. - **Ease of use: C.** No rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. - **Platforms and integrations: B.** Web only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. These are ToolGPA's own grades. Graded from this listing, whose facts were read from DataHawk's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among Amazon seller tools - DataHawk's GPA of 1.8 is higher than 3 of the 16 other Amazon seller tools we grade, and level with 2. - It stands best on platforms and integrations (B, above 6 of 16) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers ## Keep it, or make your own? **Keep it.** To replace DataHawk you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 16 other Amazon seller tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: What a company asks for before it lets staff use something: roles and permissions. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon Seller Central, Amazon Ads, Walmart Marketplace, Shopify **Tags:** Amazon selling, Dashboards, Reports, AI features ## Alternatives - [SmartScout](https://toolgpa.com/tools/smartscout): Amazon market research by product, brand, seller and category. [Compare](https://toolgpa.com/compare/datahawk-vs-smartscout) - [Jungle Scout](https://toolgpa.com/tools/jungle-scout): Amazon product and keyword research, with tools to run a store. [Compare](https://toolgpa.com/compare/datahawk-vs-jungle-scout) - [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/datahawk-vs-helium-10) - [Perpetua](https://toolgpa.com/tools/perpetua): Goal-based ad automation for Amazon, Walmart and other marketplaces. [Compare](https://toolgpa.com/compare/datahawk-vs-perpetua) - [sellerboard](https://toolgpa.com/tools/sellerboard): Profit analytics for Amazon sellers, with inventory and review tools. [Compare](https://toolgpa.com/compare/datahawk-vs-sellerboard) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://datahawk.co/pricing/ - https://datahawk.co/ - https://datahawk.co/about/ Page: https://toolgpa.com/tools/datahawk Listed by ToolGPA (toolgpa.com).