# Dataslayer review (2026): is the free plan enough?

> Sends marketing data to Sheets, BI tools and AI assistants

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Dataslayer pulls data from ad, analytics, e-commerce and CRM platforms and delivers it to spreadsheets, dashboards, data warehouses and AI assistants on a schedule. Plans are sized by connectors, users and accounts per connector, and a destination is chosen with each plan. The vendor lists 60+ connectors and says it supports migration from Supermetrics.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Dataslayer
- **Website:** https://www.dataslayer.ai
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free: 1 connector, 1 account and a single manual refresh a day.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Dataslayer has a free plan, and paid plans start at $35 per month, billed annually ($39 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination.
- **Free trial:** 15-day free trial of all features, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI). |
| Starter | $35 per month, billed annually ($39 billed monthly), with 1 destination | 3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations. |
| Advanced | $115 per month, billed annually ($139 billed monthly), with 1 destination | 7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights. |
| Pro | $345 per month, billed annually ($419 billed monthly), with 1 destination | 10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager. |
| Business | Custom | Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote. |

Read from https://www.dataslayer.ai/pricing on Nov 12, 2026. Prices change, so confirm with Dataslayer before buying.

## Ways to pay less

- **About 20% off with annual billing** (Annual discount): The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it. Source: https://www.dataslayer.ai/pricing
- **Bundle discount on destinations** (Other savings): Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving. Source: https://www.dataslayer.ai/pricing

## Key features

- **Connectors:** The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.
- **Destinations:** Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.
- **Scheduled refresh:** Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.
- **Data blending:** Advanced and higher plans can combine data from several sources into one dataset.
- **AI access:** Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.
- **Supermetrics import:** All paid plans list a way to import existing queries from Supermetrics.

## Good for

- Agencies and PPC teams that report from Google Sheets or Looker Studio
- Teams that want ad data available to Claude or ChatGPT
- Small teams trying a connector tool on a free plan

## Worth knowing

- The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
- Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
- Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
- Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 12, 2026. Dataslayer pulls data from 60+ ad, analytics and store platforms to spreadsheets, dashboards, warehouses and AI assistants. There's a free plan with 1 connector and a 15-day trial, and paid plans from $35 a month. Each plan includes one destination, and blending and AI sit on Advanced at $115.

- **Value for money: C.** $35 a month on annual billing, just above this category's cheaper quarter at $30. Advanced is $115 and Pro $345.
- **Free plan and trial: C.** A free plan with 1 connector, 1 user, 1 account and a manual refresh once a day, plus a 15-day trial with no card.
- **Features: C.** 60+ connectors and many destinations. Data blending, AI Insights and MCP need Advanced; row limits apply to warehouses.
- **Ease of use: C.** No store rating on record. You connect each account and build the report.
- **Platforms and integrations: B.** Web only, with Sheets, Excel, Looker Studio, Power BI, warehouses and AI assistants as destinations.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Dataslayer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Dataslayer's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.
- It stands best on platforms and integrations (B, above 4 of 40) and worst on features (C, above 0).
- Its paid plans start at $35 a month, against a middle price of $63.50 for the category: 10 of the 31 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace Dataslayer you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one. It costs $420 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A spreadsheet engine with its formulas.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Google Ads, Google Analytics 4 and Facebook Ads among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Shopify, HubSpot, Klaviyo

**Tags:** Reports, Dashboards, AI features, Spreadsheets

## Alternatives

- [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/dataslayer-vs-supermetrics)
- [Windsor.ai](https://toolgpa.com/tools/windsor-ai): Marketing data connectors for BI tools, sheets and AI. [Compare](https://toolgpa.com/compare/dataslayer-vs-windsor-ai)
- [Funnel](https://toolgpa.com/tools/funnel): Marketing data hub that feeds dashboards, warehouses and AI. [Compare](https://toolgpa.com/compare/dataslayer-vs-funnel)
- [Improvado](https://toolgpa.com/tools/improvado): Marketing data platform with an AI layer and governance. [Compare](https://toolgpa.com/compare/dataslayer-vs-improvado)
- [Porter Metrics](https://toolgpa.com/tools/porter-metrics): Marketing data connectors priced per connected account. [Compare](https://toolgpa.com/compare/dataslayer-vs-porter-metrics)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.dataslayer.ai/pricing
- https://www.dataslayer.ai/
- https://www.dataslayer.ai/about-us

Page: https://toolgpa.com/tools/dataslayer
Listed by ToolGPA (toolgpa.com).
