# Divi > WordPress theme and visual builder sold as a yearly or lifetime plan Divi, from Elegant Themes, is a WordPress theme with a built-in no-code visual builder, a theme builder, hundreds of content elements and pre-made layouts, and modules for designing WooCommerce stores. One membership covers unlimited websites and also includes the Extra theme and the Bloom and Monarch plugins. Divi Pro adds Divi AI, Divi Cloud storage, VIP support and team seats. - **Category:** Website & Landing Page Builders - **Made by:** Elegant Themes - **Website:** https://www.elegantthemes.com - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Divi is a paid product, starting at $89 per year for unlimited websites. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Divi | $89 per year for unlimited websites ($7.42 a month) | The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support. | | Divi Pro | $277 per year for unlimited websites ($23.08 a month) | Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend. | | Divi Lifetime | $249 one-time payment | Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services. | | Divi Lifetime + Pro | $297 one-time, then $212 per year for Pro services | Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi. | Read from https://www.elegantthemes.com/join/ on Oct 17, 2026. Prices change, so confirm with Divi before buying. ## Ways to pay less - **Divi Lifetime for a single $249 payment** (Lifetime license): Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee. Source: https://www.elegantthemes.com/join/ ## Key features - **Visual builder:** Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required. - **Theme Builder and layouts:** Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point. - **Quick Sites and Divi AI:** Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules. - **WooCommerce modules:** Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings. - **Divi Cloud and Teams:** Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts. - **Divi Dash:** A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place. ## Good for - Freelancers and agencies building many WordPress sites under one license - Site owners who would rather pay once than subscribe - WooCommerce stores that want visual control over shop pages ## Worth knowing - Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting. - Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices. - There is no free plan or free trial; every plan has a 30-day no-questions refund. - If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 17, 2026. Divi is a WordPress theme with a visual builder built in, and one licence covers as many sites as you like. It's $89 a year, or $249 once for life, which is a great deal if you build sites for clients. But there's no free version or trial, and you still need WordPress and hosting of your own. - **Value for money: B.** Graded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. - **Free plan and trial: F.** Nothing is free and there's no trial. Every plan has a 30-day no-questions refund, which is generous, but a money-back promise isn't a trial: you pay first. - **Features: C.** A visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. - **Ease of use: C.** No rating on record. Editing right on the live page with presets is friendly enough, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. - **Platforms and integrations: B.** Runs in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Elegant Themes' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and landing page builders - Divi's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5. - It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (F, above 0). - Its paid plans start at $7.42 a month when paid by the year, against a middle price of $14 for the category: 5 of the 29 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/website-builders ## Keep it, or make your own? **Keep it.** To replace Divi you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $89 a year. - You could make: Templates: an app builder makes this well. - You could not: A builder that other people can use without writing code. - You could not: It plugs into other products, WordPress, WooCommerce and SiteGround among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, WooCommerce, SiteGround, Cloudways, Pressable **Tags:** No-code, Templates, AI features, One-time purchase ## Alternatives - [Elementor](https://toolgpa.com/tools/elementor): Drag-and-drop page builder plugin and hosting for WordPress. [Compare](https://toolgpa.com/compare/divi-vs-elementor) - [WordPress.com](https://toolgpa.com/tools/wordpress-com): Hosted WordPress with themes, plugins and a free plan. [Compare](https://toolgpa.com/compare/divi-vs-wordpress-com) - [Webflow](https://toolgpa.com/tools/webflow): Visual website builder with a CMS, hosting and code-level control. [Compare](https://toolgpa.com/compare/divi-vs-webflow) - [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/divi-vs-wix) - [Mobirise](https://toolgpa.com/tools/mobirise): Free desktop website builder with paid themes, extensions and AI. [Compare](https://toolgpa.com/compare/divi-vs-mobirise) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://www.elegantthemes.com/join/ - https://www.elegantthemes.com/hosting/ - https://www.elegantthemes.com/ecommerce/ Page: https://toolgpa.com/tools/divi Listed by ToolGPA (toolgpa.com).