# Dixa review (2026): is it worth €49 a month, billed yearly?

> Customer service platform with phone, chat, email and an AI agent

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Dixa is a customer service platform that puts phone, email, chat, WhatsApp and social conversations in one agent workspace. It adds skills-based routing, a knowledge base, quality scoring and an AI agent called Mim. The vendor aims it at mid-market ecommerce brands and sells it through a demo rather than self-serve signup.

- **Category:** Help Desks & Live Chat
- **Made by:** Dixa (since 2015)
- **Website:** https://www.dixa.com
- **Runs on:** Web
- **Who should skip it:** Pricey if you are small: the entry price is €49 an agent, and Professional is €139.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Dixa is a paid product, starting at €49 per agent / month, billed annually.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Team | €49 per agent / month, billed annually | All channels (phone, email, forms, chat, social), knowledge base, AI agents for chat, email and voice, intelligent routing, real-time analytics and call recording. |
| Professional | €139 per agent / month, billed annually | Adds IVR, customer callback, SLA alerts, routing with external data, skills-based routing, advanced automations, sandbox access and third-party AI agents. |
| Enterprise | Custom | Adds single sign-on, advanced intent detection, advanced insights, custom agent roles, auto redaction, multiple organizations and higher API limits. Priced to volume and setup. |

Read from https://www.dixa.com/pricing on Nov 12, 2026. Prices change, so confirm with Dixa before buying.

## Key features

- **One workspace for every channel:** Phone, email, chat, WhatsApp, Instagram, Facebook Messenger, SMS and contact forms feed a single agent screen with each customer's history.
- **Routing and automation:** Conversations are routed by skill, language or priority, with a visual builder for rules. Skills-based routing and advanced automations sit on the Professional plan.
- **Mim AI agent:** Mim answers routine questions on chat, email and messaging from the knowledge base and hands harder ones to a person with context. A voice version is in beta.
- **Phone features:** Call recording and voicemail are on every plan. IVR and customer callback need Professional.
- **Quality scoring and analytics:** Real-time dashboards come with every plan. Scorecard-based quality review and AI-powered advanced insights are paid add-ons.
- **Copilot for agents:** An add-on that suggests replies, fixes spelling, translates and summarizes conversations inside the agent workspace.

## Good for

- Mid-market ecommerce brands handling phone, chat and email together
- Teams that want AI answers billed per conversation rather than per seat
- Support teams replacing a separate phone tool and help desk

## Worth knowing

- Prices are listed in euros; no US dollar list price was shown on the pricing page.
- No free plan and no self-serve trial: the pricing page says every rollout is guided and starts with a demo, and it is aimed at mid-market teams.
- Mim, the AI agent, is billed per conversation at €0.40 on top of seat fees, per the pricing page's FAQ.
- Copilot (€39 per agent / month), Quality Assurance (€29) and Advanced Insights (€29) are add-ons, and voice transcription is €0.01 per minute.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Nov 12, 2026. Dixa puts phone, email, chat and social in one workspace, from €49 an agent a month billed annually. There is no free plan or trial, and the AI agent is billed per conversation on top.

- **Value for money: D.** €49 an agent a month on Team and €139 on Professional, where IVR and skills routing sit, against a $29 middle.
- **Free plan and trial: F.** No free plan and no self-serve trial; every rollout starts with a demo.
- **Features: B.** All channels, routing, knowledge base, AI agents, call recording and analytics. Nothing in the listing is missing.
- **Ease of use: C.** No store rating on record. A guided rollout with routing and phone setup.
- **Platforms and integrations: B.** Web, with Shopify, Klaviyo, Braze, Ada and others listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Dixa's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among help desk and live chat tools

- Dixa's GPA of 1.8 is higher than 3 of the 66 other help desk and live chat tools we grade, and level with 11.
- It stands best on features (B, above 46 of 66) and worst on free plan and trial (F, above 0).
- Its paid plans start at about $54.74 a month for each person, against a middle price of $29 for the category: 46 of the 57 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 4 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/customer-support

## Keep it, or make your own?

**Keep it.** To replace Dixa you would be making phone numbers and calls carried over the phone network. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 52 of the 66 other help desk and live chat tools grade higher. It costs $656.91 a year.

- You could make: Help desk: an app builder makes this well.
- You could not: Phone numbers and calls carried over the phone network.
- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: An AI model answering your customers from your own help articles.
- You could not: Connections to other products, each kept working as those products change.
- You could not: A chat box on your site that reaches you the moment a customer types.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, Klaviyo, Braze, Ada, Assembled, Boost.ai, Chattermill, DigitalGenius

**Tags:** Help desk, Live chat, Business phone line, WhatsApp messaging, AI support agent, Workflow automation

## Alternatives

- [Zendesk](https://toolgpa.com/tools/zendesk): Ticketing, messaging, help center and AI agents for support teams. [Compare](https://toolgpa.com/compare/dixa-vs-zendesk)
- [Gladly](https://toolgpa.com/tools/gladly): Customer service and commerce AI built for retail brands. [Compare](https://toolgpa.com/compare/dixa-vs-gladly)
- [Kustomer](https://toolgpa.com/tools/kustomer): CRM-style customer service platform with AI agents, sold via sales. [Compare](https://toolgpa.com/compare/dixa-vs-kustomer)
- [Gorgias](https://toolgpa.com/tools/gorgias): Ecommerce help desk priced by tickets, with a paid-per-use AI agent. [Compare](https://toolgpa.com/compare/dixa-vs-gorgias)
- [Freshdesk](https://toolgpa.com/tools/freshdesk): Email ticketing help desk with a knowledge base and AI agents. [Compare](https://toolgpa.com/compare/dixa-vs-freshdesk)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.dixa.com/pricing
- https://www.dixa.com
- https://www.dixa.com/integrations
- https://www.dixa.com/about-us

Page: https://toolgpa.com/tools/dixa
Listed by ToolGPA (toolgpa.com).
