# Doppler review (2026): is it worth $33 a month, billed yearly? > AI search analytics for brand mentions, AI crawlers and AI clicks Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Doppler pitches itself as a search console for AI search. It runs set prompts in ChatGPT and Perplexity daily, with buyer personas and locations, to show how a brand is recommended against competitors, and replays each answer as the chat looked. An SDK on your site counts AI impressions, clicks and the date AI crawlers last read each page. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** TAB TAB TAB - **Website:** https://askdoppler.com - **Runs on:** Web - **Who should skip it:** Too light for real tracking, with 5 prompts on Starter and 15 on Growth. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Doppler is a paid product with a free trial, starting at $33 per month for 5 prompts, billed yearly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Starter | $33 per month for 5 prompts, billed yearly | ChatGPT and Perplexity checked daily, 1 persona, 1 domain, 1 seat and 100,000 analytics events. The monthly-billed price is not shown. | | Growth | $108 per month for 15 prompts, billed yearly | 3 personas, 10 domains, 5 seats and 10 million analytics events, on the same two engines. | | Enterprise | Custom | Unlimited prompts, personas, domains, seats and events, with SSO/SAML. Booked through a call. | Read from https://askdoppler.com/ on Oct 23, 2026. Prices change, so confirm with Doppler before buying. ## Ways to pay less - **Two months free with yearly billing** (Annual discount): Doppler's pricing says paying yearly gives two months free, a $78 saving on Starter and $258 on Growth. Source: https://askdoppler.com/ ## Key features - **Persona-based chat simulation:** Frames each tracked prompt with a buyer persona and a location in one of 50+ countries, then records how the AI recommends your brand. - **Chat replay:** Shows a replica of the chat interface so you can see exactly where and how your brand appeared in the answer. - **Competitor and source monitoring:** Analyses the chats and the sources they cite to compare your visibility with competitors, refreshed daily. - **AI impressions and clicks:** An SDK on your site counts how often your brand appears in AI chat results for users and how often it is clicked. - **AI crawler tracking:** Records the latest date AI crawlers indexed each page and checks whether crawler visits are authentic. ## Good for - Small sites that want a low-cost look at ChatGPT and Perplexity answers - Developers on Nuxt who want AI crawler and click data from an SDK - Teams that want to see answers as different buyer personas would ## Worth knowing - Prompt tracking on every plan covers only ChatGPT and Perplexity, though the homepage also names Google AI Mode. - Prompt limits are small: 5 on Starter and 15 on Growth. - The pricing table shows yearly-billed prices; the monthly-billed figures are not displayed. - Analytics need the SDK installed: a ready-made integration exists for Nuxt, otherwise it is set up by hand. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Doppler calls itself a search console for AI search. It asks ChatGPT and Perplexity your prompts as different buyer personas and replays each answer as the chat looked, while an SDK on your site counts AI clicks and crawler visits. But $33 a month yearly buys 5 prompts on two engines, monthly prices aren't shown, and the SDK is ready-made only for Nuxt. - **Value for money: C.** $33 a month billed yearly sits just above this category's cheaper quarter ($29 or less), and it buys 5 prompts on two engines for 1 domain. Growth is $108 for 15. The monthly-billed prices aren't shown. - **Free plan and trial: C.** No free plan, but a 7-day free trial with no credit card required. - **Features: C.** Personas and locations, chat replay, competitor and source checks, plus AI clicks and crawler dates from its SDK. The gaps: only ChatGPT and Perplexity on every plan, and tiny prompt limits. - **Ease of use: C.** No rating on record. Prompt tracking works from the dashboard, but the analytics half needs its SDK in your site's code, ready-made only for Nuxt. - **Platforms and integrations: C.** Web only. Nuxt is the one ready-made integration; anything else means setting up the SDK by hand. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Doppler's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Doppler's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38. - Its paid plans start at $33 a month, against a middle price of $59 for the category: 35 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 28 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** Nothing Doppler does is plain enough to make in a weekend. The 2 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $396 a year. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A tracking script and a database that counts every visit. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Nuxt **Tags:** AI search visibility, Web analytics ## Alternatives - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/doppler-vs-otterly-ai) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/doppler-vs-peec-ai) - [Known Agents](https://toolgpa.com/tools/known-agents): Analytics and access control for the AI bots that visit your site. [Compare](https://toolgpa.com/compare/doppler-vs-known-agents) - [Siteline](https://toolgpa.com/tools/siteline): AI agent traffic analytics with brand visibility tracking in AI chats. [Compare](https://toolgpa.com/compare/doppler-vs-siteline) - [Trakkr](https://toolgpa.com/tools/trakkr): AI visibility tracker covering eight AI models on every plan. [Compare](https://toolgpa.com/compare/doppler-vs-trakkr) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://askdoppler.com/ - https://docs.askdoppler.com/ Page: https://toolgpa.com/tools/doppler Listed by ToolGPA (toolgpa.com).