# DoubleTick review (2026): is it worth $170 a month, billed yearly? > WhatsApp Business API team inbox, broadcasts and AI agents Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. DoubleTick is a WhatsApp Business API platform with a shared team inbox, bulk broadcasts, bot and workflow builders and AI agents. It is built by an Indian company and aimed at sales and support teams that run customer conversations on WhatsApp. WhatsApp's per-conversation charges are billed separately from the plan. - **Category:** SMS & Chat Marketing - **Made by:** Apport Software Solutions Private Limited - **Website:** https://doubletick.io - **Runs on:** Web, iOS, Android - **Who should skip it:** Pricey if you are small: $170 a month for Starter and $308 for Pro + AI. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, DoubleTick is a paid product with a free trial, starting at $170 per month, billed yearly ($2,039). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial on the Pro + AI plan. | Plan | Price | What you get | | --- | --- | --- | | Starter | $170 per month, billed yearly ($2,039) | Team inbox with 5 agents included, bulk broadcasts, customer segments, catalogs and 10 custom contact fields. No AI agents. | | Pro + AI | $308 per month, billed yearly ($3,694) | Team inbox with 10 agents included, roles and permissions, developer API, reports, up to 10 AI agents and 3,500 AI credits a month. | | Enterprise + AI | Custom | Up to 50 AI agents, 20,000 AI credits a month, complex journeys and custom integrations, with pricing per agent set by the vendor. | Read from https://doubletick.io/pricing on Nov 13, 2026. Prices change, so confirm with DoubleTick before buying. ## Key features - **Unified team inbox:** Many WhatsApp conversations in one inbox, with agent assignment; Starter includes 5 agents and Pro 10. - **Bulk broadcasts:** Send template messages to segmented contact lists, with broadcast analytics and Excel import and export. - **AI agents and bot builder:** A no-code builder for AI agents and bots. Pro + AI allows up to 10 AI agents with a 50 MB knowledge base. - **AI co-pilot for agents:** Suggested replies, reply drafting and flags for chats that await an answer, plus AI chat and call summaries. - **Developer API and embedded SDK:** The Pro plan adds a developer API, and an embedded SDK lets teams put the inbox inside their own CRM. - **Mobile apps:** The vendor links apps for iOS and Android alongside the web version. ## Good for - Sales teams that run lead follow-up through shared WhatsApp numbers - Indian and international businesses that want help with green tick verification - Teams that want AI agents bundled into the subscription ## Worth knowing - WhatsApp conversation charges are separate from the plan and vary by country; the vendor lists them on its conversation-cost page. - Starter has no AI agents, and roles and permissions, reports and the developer API need Pro + AI. - The pricing page defaults to yearly billing; a Quarterly option exists but its prices were not shown in the page text read. - The pricing page was read from India and shows dollar prices; whether they match what a US buyer sees was not confirmed. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. DoubleTick is a WhatsApp team inbox with broadcasts and AI agents, at $170 a month billed yearly for Starter. That is several times what chat tools usually cost, there is no free plan, and the API, reports and roles need the $308 Pro + AI plan. - **Value for money: D.** $170 a month billed yearly, in the dearest tenth of chat tools, which start at $149. - **Free plan and trial: C.** A 7-day trial of Pro + AI, with its card requirement not stated, and no free plan. - **Features: C.** Team inbox, broadcasts, AI agents, co-pilot, API and SDK. Starter has no AI agents. - **Ease of use: C.** No store rating on record. You connect WhatsApp, agents and bots. - **Platforms and integrations: B.** Web, iPhone and Android, with Google Sheets and Salesforce, and a developer API on Pro + AI. These are ToolGPA's own grades. Graded from this listing, whose facts were read from DoubleTick's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. Its pricing page showed no prices as plain text when we checked, so the figures are the listing's. ## Where it stands among SMS and chat marketing tools - DoubleTick's GPA of 2.0 is higher than 27 of the 77 other SMS and chat marketing tools we grade, and level with 19. - It stands best on platforms and integrations (B, above 19 of 77) and worst on value for money (D, above 0). - Its paid plans start at $170 a month, against a middle price of $36 for the category: 47 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace DoubleTick you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. It costs $2,040 a year. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: One mailbox that several people work at once. - You could not: Email sent in volume that still reaches the inbox. - You could not: A chatbot builder hooked into the messaging apps. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Google Sheets and Salesforce among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Sheets, Salesforce **Tags:** WhatsApp messaging, Shared inbox, Chatbots, AI features, Marketing automation, Public API ## Alternatives - [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/doubletick-vs-wati) - [Interakt](https://toolgpa.com/tools/interakt): WhatsApp and Instagram marketing, inbox and chatbots for Indian brands. [Compare](https://toolgpa.com/compare/doubletick-vs-interakt) - [AiSensy](https://toolgpa.com/tools/aisensy): WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads. [Compare](https://toolgpa.com/compare/aisensy-vs-doubletick) - [SleekFlow](https://toolgpa.com/tools/sleekflow): Shared inbox and AI agents for WhatsApp, social chats, SMS and email. [Compare](https://toolgpa.com/compare/doubletick-vs-sleekflow) - [Gallabox](https://toolgpa.com/tools/gallabox): WhatsApp, Instagram and web chat with AI agents for lead follow-up. [Compare](https://toolgpa.com/compare/doubletick-vs-gallabox) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://doubletick.io/pricing - https://doubletick.io/ Page: https://toolgpa.com/tools/doubletick Listed by ToolGPA (toolgpa.com).