# Dreamdata review (2026): is the free plan enough? > B2B attribution and go-to-market analytics Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Dreamdata is a B2B attribution platform. It tracks website and CRM touchpoints, identifies visiting companies, and reports on revenue attribution, ad spend and engagement. A free plan covers B2B web analytics, while the Advanced plan adds AI-based attribution models and an optional activation add-on for audiences and notifications. - **Category:** Website & Product Analytics - **Made by:** Dreamdata - **Website:** https://dreamdata.io - **Runs on:** Web - **Who should skip it:** Tight if you stay free: 5 seats, 2 months of history and 3 stage models. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Dreamdata has a free plan, and paid plans start at Free plan at $0 per month; Advanced is custom-priced. - **Pricing model:** Free plan - **Free plan:** B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models. - **Free trial:** Guided free trial available for the Advanced plan. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 per month | Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync. | | Advanced | Custom | All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on. | Read from https://dreamdata.io/pricing on Nov 12, 2026. Prices change, so confirm with Dreamdata before buying. ## Key features - **Customer journeys:** Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view. - **Company identification:** The vendor says its IP-to-company matching identifies up to 80% of visiting companies. - **Attribution and reporting:** Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries. - **Audiences and notifications:** An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on. - **Dreamdata AI:** An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM. ## Good for - B2B marketing teams measuring which channels produce pipeline - Marketing operations teams that want CRM and ad data joined - Small teams that want to start on a free plan ## Worth knowing - Advanced pricing is not published; the page offers a demo. - The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models. - Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on. - The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Dreamdata tracks which marketing touches lead to B2B deals, and its free plan has company identification and an audience builder. The free plan keeps 2 months of history and 3 stage models. Advanced is custom-priced. - **Value for money: C.** Free plan, then Advanced at a custom price. With the paid price unpublished, it sits in the middle. - **Free plan and trial: C.** Free plan with 5 seats, 2 months of user history, 3 stage models and 1 sync. You'll hit those caps. - **Features: C.** Customer journeys, company identification, attribution and audiences. Activation and a data warehouse are add-ons. - **Ease of use: C.** No rating on record. You connect your CRM and ad accounts. - **Platforms and integrations: B.** Web, with HubSpot, Salesforce, LinkedIn Ads, Slack and Microsoft Teams. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Dreamdata's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Dreamdata's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13. - It stands best on platforms and integrations (B, above 20 of 58) and worst on features (C, above 1). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Dreamdata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, HubSpot, Salesforce and LinkedIn Ads among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with HubSpot, Salesforce, LinkedIn Ads, Slack, Microsoft Teams **Tags:** Web analytics, Reports, Dashboards, AI features, Public API ## Alternatives - [Segment](https://toolgpa.com/tools/segment): Customer data platform from Twilio that collects and routes events. [Compare](https://toolgpa.com/compare/dreamdata-vs-segment) - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/dreamdata-vs-mixpanel) - [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/dreamdata-vs-heap) - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-dreamdata) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/dreamdata-vs-google-analytics) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://dreamdata.io/pricing - https://dreamdata.io/integrations Page: https://toolgpa.com/tools/dreamdata Listed by ToolGPA (toolgpa.com).