# Drip > Email automation and pop-ups for online stores Drip is an email marketing service built for ecommerce. It segments shoppers using store data, runs automated flows such as abandoned cart, back-in-stock and price-drop emails, and adds pop-ups, quizzes and embedded forms to the store. It can also be run from Claude or ChatGPT. - **Category:** Email Marketing & Newsletters - **Made by:** Drip - **Website:** https://www.drip.com - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Drip is a paid product with a free trial, starting at $39 per month and up, by list size and email volume. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Subscription | $39 per month and up, by list size and email volume | Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent. | Read from https://apps.shopify.com/drip on Oct 17, 2026. Prices change, so confirm with Drip before buying. ## Key features - **Store-data segments:** Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time. - **Pre-built ecommerce flows:** Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows. - **Pop-ups, forms and quizzes:** On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses. - **Run it from an AI assistant:** Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost. - **Email editor with store branding:** Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts. ## Good for - Shopify stores that want flows and pop-ups in one app - Teams that want unlimited users on one account - Store owners who would rather run campaigns by asking Claude or ChatGPT ## Worth knowing - There is no free plan; the 14-day trial leads to a paid subscription. - The price rises with active people on the list and emails sent, and the listing does not publish the steps. - Free migration and personalized onboarding come only with some plans. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 17, 2026. Drip is email for online shops: it groups customers by what they buy and browse, then runs cart, back-in-stock and price-drop emails on its own. You can even run it by asking Claude or ChatGPT. It starts at $39 a month, though, near the top of what email tools charge, and there's no free plan. - **Value for money: D.** $39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least. - **Free plan and trial: D.** No free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. - **Features: B.** Store-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. - **Ease of use: C.** No App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you. - **Platforms and integrations: B.** Web, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Drip's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Drip's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1. - It stands best on features (B, above 3 of 24) and worst on value for money (D, above 0). - Its paid plans start at $39 a month, against a middle price of $13 for the category: 20 of the 22 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $468 a year. - You could make: Forms: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Shopify, Claude and ChatGPT among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Claude, ChatGPT, Judge.me, Junip, LoyaltyLion, Meta Advertising, Segment **Tags:** Email campaigns, Marketing automation, Forms, AI features, Public API ## Alternatives - [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/drip-vs-klaviyo) - [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/drip-vs-omnisend) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/drip-vs-mailchimp) - [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-drip) - [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/drip-vs-privy) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://apps.shopify.com/drip Page: https://toolgpa.com/tools/drip Listed by ToolGPA (toolgpa.com).