# Durable

> AI website builder for small businesses with bookings and a CRM

Durable generates a small-business website from a short description and bundles tools for running the business around it: hosting, SEO, a CRM, online bookings and AI image generation. On paid plans, AI agents write blog posts, reply to leads and track how the business ranks in AI search. It is a no-code website product aimed at service businesses rather than a builder for custom applications.

- **Category:** AI App Builders
- **Made by:** Durable Technologies Inc
- **Website:** https://durable.com
- **Runs on:** Web
- **Facts last checked:** Oct 5, 2026

## Pricing

Durable has a free plan. Paid plans start at $22 per month, billed annually; $25 billed monthly (Launch).

- **Pricing model:** Free plan
- **Free plan:** a private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | A private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers. |
| Launch | $22 per month, billed annually; $25 billed monthly | A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI replies to 20 leads and 50 AI images a month. |
| Grow | $41 per month, billed annually; $49 billed monthly | Everything in Launch, plus unlimited team members, a 1:1 onboarding call, higher AI agent limits, 500 AI images a month and unlimited AI chat. |

Read from https://durable.com/pricing on Oct 5, 2026. Prices change, so confirm with Durable before buying.

## Ways to pay less

- **Save 15% with yearly billing** (Annual discount): The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49. Source: https://durable.com/pricing

## Key features

- **AI-generated website:** A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.
- **SEO and AI search visibility:** Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and a ranking of how the business appears in AI search, refreshed weekly or daily.
- **Bookings:** A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.
- **Built-in CRM and lead replies:** Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. A Lead agent drafts replies, up to 20 a month on Launch.
- **Blog Writer agent:** An AI agent writes and publishes blog posts to bring in search traffic: 2 posts on Free, 10 a month on Launch and 32 a month on Grow.
- **Brand and marketing content:** AI tools generate logos, ads and social posts, with image generation capped at 5 a month on Free, 50 on Launch and 500 on Grow.

## Good for

- Service businesses such as coaches, cleaners and trades that need a site quickly
- Owners who want bookings, a CRM and a website on one subscription
- Testing a business idea with a free private preview before paying

## Worth knowing

- The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
- Durable describes itself as a no-code tool with limited HTML customization, and it is not built for custom apps.
- It is not designed specifically for e-commerce, according to its own FAQ.
- Bookings, calendar sync and removing Durable branding are limited to the paid plans.

## Works with

Google Calendar, Google Meet, Google Business Profile

**Tags:** No-code, AI features, AI agents, Booking links

## Alternatives

- [Hostinger AI Builder](https://toolgpa.com/tools/hostinger-ai-builder): AI website and web app builder bundled with Hostinger hosting. [Compare](https://toolgpa.com/compare/durable-vs-hostinger-ai-builder)
- [10Web](https://toolgpa.com/tools/10web): AI website builder that generates and hosts WordPress sites. [Compare](https://toolgpa.com/compare/10web-vs-durable)
- [Framer](https://toolgpa.com/tools/framer): AI website builder with a visual canvas, CMS and hosting. [Compare](https://toolgpa.com/compare/durable-vs-framer)
- [Base44](https://toolgpa.com/tools/base44): No-code AI builder with a database, login and hosting included. [Compare](https://toolgpa.com/compare/base44-vs-durable)
- [Lovable](https://toolgpa.com/tools/lovable): Chat-based AI builder for full-stack web apps and websites. [Compare](https://toolgpa.com/compare/durable-vs-lovable)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 5, 2026:

- https://durable.com/pricing
- https://durable.com
- https://durable.com/bookings
- https://durable.com/about

Page: https://toolgpa.com/tools/durable
Listed by ToolGPA (toolgpa.com).