# Ecwid

> Online store you can add to any website or run as its own site

Ecwid by Lightspeed is a hosted store that can be embedded in an existing website, such as one on WordPress, Wix or Squarespace, or run as its own site from Ecwid's templates. One account manages products, orders, taxes and shipping for every place the store appears, including social shops and marketplaces. Plans are set mainly by how many products you sell, and Ecwid takes no fee on sales.

- **Category:** Online Store Builders
- **Made by:** Ecwid by Lightspeed
- **Website:** https://www.ecwid.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Ecwid is a paid product, starting at $5 per month (Starter).

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $5 per month | Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support. |
| Venture | $29 per month, billed annually ($35 billed monthly) | Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support. |
| Business | $49 per month, billed annually ($65 billed monthly) | Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support. |
| Unlimited | $119 per month, billed annually ($149 billed monthly) | Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support. |

Read from https://www.ecwid.com/pricing on Oct 18, 2026. Prices change, so confirm with Ecwid before buying.

## Ways to pay less

- **Pay annually to save 16%** (Annual discount): Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way. Source: https://www.ecwid.com/pricing

## Key features

- **Add a store to any website:** Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- **Instant Site builder:** Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- **Social, marketplace and in-person selling:** Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- **Tax, shipping and stock:** Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- **Marketing automation:** Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- **Subscriptions and digital goods:** Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

## Good for

- Owners of an existing website who want to add a store without rebuilding
- Small shops with a short catalog that want a low monthly price
- Sellers who show the same catalog on several sites and social channels

## Worth knowing

- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Ecwid's party trick is dropping a store into a site you already have, on WordPress, Wix, Squarespace or anything else, and running the same catalog on several sites at once. It takes nothing per sale. But there's no free plan and no trial, and the $5 Starter plan is 10 products on a company.site address.

- **Value for money: C.** Starter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan.
- **Free plan and trial: F.** Nothing free: no free plan, and the pricing page mentions no trial. The cheapest way in is Starter at $5 a month, which is cheap but not free.
- **Features: B.** The whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete.
- **Ease of use: B.** 4.62 from 1,255 App Store ratings. Adding the store to a site you already run is the easy route, with no new website to build.
- **Platforms and integrations: B.** Web, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Ecwid's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among online store builders

- Ecwid's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
- It stands best on ease of use (B, above 6 of 9) and worst on free plan and trial (F, above 0).
- Its paid plans start at $5 a month, against a middle price of $29 for the category: 0 of the 7 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/online-stores

## Keep it, or make your own?

**Keep it.** To replace Ecwid you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. It costs $60 a year.

- You could make: Inventory and digital downloads: an app builder makes these well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: Discounted carrier rates and labels, which take an agreement with each carrier.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, WordPress, Stripe and Square among them.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.6 out of 5 from 1,255 ratings in the United States, read Oct 18, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id626731456

## Works with

WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay, Instagram

**Tags:** Online store, Inventory, Shipping labels, Digital downloads

## Alternatives

- [Square Online](https://toolgpa.com/tools/square-online): Online store builder that shares stock and payments with Square POS. [Compare](https://toolgpa.com/compare/ecwid-vs-square-online)
- [Big Cartel](https://toolgpa.com/tools/big-cartel): Simple online store for artists, makers and independent sellers. [Compare](https://toolgpa.com/compare/big-cartel-vs-ecwid)
- [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/ecwid-vs-shopify)
- [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/ecwid-vs-wix)
- [WooCommerce](https://toolgpa.com/tools/woocommerce): Free, open-source store plugin for WordPress that you host yourself. [Compare](https://toolgpa.com/compare/ecwid-vs-woocommerce)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.ecwid.com/pricing
- https://www.ecwid.com/

Page: https://toolgpa.com/tools/ecwid
Listed by ToolGPA (toolgpa.com).