# Elevar review (2026): is the free plan enough? > Server-side conversion tracking for Shopify and e-commerce stores Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Elevar is a server-side tracking platform for online stores that collects product, order, customer and attribution data and sends it to more than 50 marketing and analytics destinations, including Meta and GA4. It runs through a Shopify app or an API for other e-commerce platforms. It is now sold as Audiense Online, after Elevar became part of Audiense. - **Category:** Website & Product Analytics - **Made by:** Audiense - **Website:** https://www.audiense.com/products/audiense-online/ - **Runs on:** Web - **Who should skip it:** Tight if you stay free, as Base stops at 100 orders and 2 destinations. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Elevar has a free plan, and paid plans start at $225 per month for up to 2,000 orders a month. - **Pricing model:** Free plan - **Free plan:** Base plan: free for up to 100 orders a month, limited to 2 destinations, with AI chat and knowledge base support. - **Free trial:** 15-day free trial of a paid plan. | Plan | Price | What you get | | --- | --- | --- | | Base | $0 | Up to 100 orders a month and 2 destinations; $0.75 per order over the limit. | | Core | $225 per month for up to 2,000 orders a month | All destinations and standard support within 24 hours, Monday to Friday; $0.50 per order over the limit. | | Advanced | $650 per month for up to 10,000 orders a month | Adds global markets, multi-storefront tracking, profit optimization and API access; $0.15 per order over the limit. | | Premium | $1,250 per month for up to 30,000 orders a month | Priority support within 12 hours, plus predicted lifetime value and comeback score with Fast Start; $0.10 per order over the limit. | | Elite | Custom | For more than 30,000 orders a month, with custom infrastructure and support. | Read from https://www.audiense.com/products/audiense-online/pricing/ on Nov 13, 2026. Prices change, so confirm with Elevar before buying. ## Key features - **Server-side tracking:** Sends conversion events directly to marketing platforms to capture data that browser pixels miss. Included on every plan. - **Data layer and event pipeline:** Collects ecommerce event data for GTM, the Shopify Web Pixel and server-side tracking. - **Identity resolution and session enrichment:** Recognizes returning users, stores attribution data server-side for up to a year and passes customer and marketing signals to destinations. - **Monitoring and alerts:** Daily or weekly emails on marketing tag problems, and alerts when tracking accuracy drops below a target. - **Privacy tooling:** Pre-built configurations for regulations such as CCPA and GDPR. - **Predictive metrics:** Predicted lifetime value and a Comeback score (beta) are on Premium and Elite, and also listed for Advanced. ## Good for - Shopify brands that want fuller conversion data in ad platforms - Stores on WooCommerce, BigCommerce or custom platforms, through the API - Brands feeding Klaviyo flows and GA4 from one data layer ## Worth knowing - Plans are priced by order volume, with overage fees of $0.75 to $0.10 per order depending on the plan. - The Base plan is limited to 2 destinations, and global markets and multi-storefront tracking need Advanced or higher. - Expert installation is an optional $1,000 one-off fee ($4,500 for headless), and analyst services cost $500 or $1,000 a month. - Elevar is now part of Audiense, and getelevar.com redirects to the Audiense Online pages; the API needs Advanced or above and usually carries an install fee. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Elevar does server-side conversion tracking for Shopify and other stores, with a free Base plan for 100 orders a month. Core is $225 a month, and getelevar.com now redirects to Audiense. - **Value for money: D.** Core is $225 a month and Advanced $650, well above the $150 where the dearer quarter starts, and installation is an optional $1,000. - **Free plan and trial: C.** A free Base plan with 100 orders a month and 2 destinations, plus a 15-day trial of a paid plan. - **Features: B.** Server-side tracking, a data layer, identity resolution, monitoring and privacy tools cover the whole job for a store. - **Ease of use: C.** A Shopify app and destinations to set up, with an optional paid installation, and no store rating on record. - **Platforms and integrations: B.** Web, with Shopify, Meta, GA4, Klaviyo, Google Tag Manager, WooCommerce and BigCommerce. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Elevar (now part of Audiense)'s own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Elevar's GPA of 2.2 is higher than 29 of the 100 other website and product analytics tools we grade, and level with 25. - It stands best on features (B, above 52 of 100) and worst on value for money (D, above 1). - Its paid plans start at $225 a month, against a middle price of $25 for the category: 54 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Elevar you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 100 other website and product analytics tools grade higher. It costs $2,700 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, Shopify, Meta and GA4 among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Meta, GA4, Klaviyo, Google Tag Manager, WooCommerce, BigCommerce, AppLovin **Tags:** Web analytics, Reports, Public API ## Alternatives - [Stape](https://toolgpa.com/tools/stape): Server-side GTM hosting and tracking gateways. [Compare](https://toolgpa.com/compare/elevar-vs-stape) - [TAGGRS](https://toolgpa.com/tools/taggrs): Server-side tracking and server-side GTM hosting. [Compare](https://toolgpa.com/compare/elevar-vs-taggrs) - [Littledata](https://toolgpa.com/tools/littledata): Server-side tracking and data layer for Shopify stores. [Compare](https://toolgpa.com/compare/elevar-vs-littledata) - [Segment](https://toolgpa.com/tools/segment): Customer data platform from Twilio that collects and routes events. [Compare](https://toolgpa.com/compare/elevar-vs-segment) - [RudderStack](https://toolgpa.com/tools/rudderstack): Customer data platform that collects events and sends them on. [Compare](https://toolgpa.com/compare/elevar-vs-rudderstack) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.audiense.com/products/audiense-online/pricing/ - https://www.audiense.com/products/audiense-online/ Page: https://toolgpa.com/tools/elevar Listed by ToolGPA (toolgpa.com).