# EmailOctopus

> Simple, low-cost email marketing with a free plan for 2,500

EmailOctopus is a plain, low-cost email marketing service from a small London company. It covers campaigns built in a drag-and-drop editor, automated sequences, tags and fields for targeting, and pop-up forms and landing pages. A free plan takes up to 2,500 subscribers, and one paid plan, Pro, is priced by list size.

- **Category:** Email Marketing & Newsletters
- **Made by:** Three Hearts Digital Ltd (since 2015)
- **Website:** https://emailoctopus.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

EmailOctopus has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed yearly.

- **Pricing model:** Free plan
- **Free plan:** Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $0 | 2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports. |
| Pro | $9 per month for up to 500 subscribers, billed yearly ($10 monthly) | 10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers. |
| Custom | Custom | Quoted plans for lists of more than 500,000 subscribers. |

Read from https://emailoctopus.com/pricing on Oct 17, 2026. Prices change, so confirm with EmailOctopus before buying.

## Ways to pay less

- **Save 10% with yearly billing** (Annual discount): EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving. Source: https://emailoctopus.com/pricing
- **20% lifetime discount for nonprofits** (Nonprofit): All nonprofits using EmailOctopus get a 20% lifetime discount. Source: https://emailoctopus.com/pricing

## Key features

- **Drag-and-drop editor and templates:** Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- **Automated sequences:** Build sequences that send emails to subscribers automatically after they join or take an action.
- **Fields, tags and segments:** Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- **Forms and landing pages:** Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- **Reports:** Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.

## Good for

- Small organizations and clubs that need a free list of up to 2,500
- Authors and bloggers who want plain, cheap newsletters
- Nonprofits, which get 20% off for life

## Worth knowing

- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 17, 2026. EmailOctopus is the plain, cheap option: a drag-and-drop editor, sequences, forms and landing pages, made by a small London company. The free plan takes 2,500 subscribers, and Pro is $9 a month on yearly billing. There's no trial of Pro, though, so the free plan is your test drive, and its reports vanish after 30 days.

- **Value for money: B.** Pro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. It stays cheap as you grow, at $44.50 a month billed monthly for 10,000 subscribers, and nonprofits get 20% off for life.
- **Free plan and trial: B.** Starter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. One person could really run a club newsletter on it. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports.
- **Features: B.** A drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record.
- **Ease of use: C.** No App Store rating on record and no phone app. It's a simple web app, but you'll still import a list and set up a form and templates before the first send.
- **Platforms and integrations: B.** Web only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from EmailOctopus's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- EmailOctopus's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
- It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.

- You could make: Forms: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, WordPress, Shopify and Zapier among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

WordPress, Shopify, Zapier

**Tags:** Email campaigns, Marketing automation, Forms, Public API

## Alternatives

- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/emailoctopus-vs-mailerlite)
- [Sender](https://toolgpa.com/tools/sender): Email and SMS marketing with a free plan for 2,500 subscribers. [Compare](https://toolgpa.com/compare/emailoctopus-vs-sender)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/emailoctopus-vs-mailchimp)
- [Moosend](https://toolgpa.com/tools/moosend): Low-cost email campaigns and automation priced by contacts. [Compare](https://toolgpa.com/compare/emailoctopus-vs-moosend)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-emailoctopus)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://emailoctopus.com/pricing
- https://emailoctopus.com/features
- https://emailoctopus.com/about-us
- https://emailoctopus.com/integrations

Page: https://toolgpa.com/tools/emailoctopus
Listed by ToolGPA (toolgpa.com).