# Encharge > Behavior-based email automation for SaaS and subscription businesses Encharge is a marketing automation service aimed mainly at SaaS, subscription and app businesses. It builds visual flows that send emails based on what people do in your product, syncs customer data from billing tools such as Stripe and Chargebee, and also sends newsletters and transactional email. Plans are priced by subscriber count. - **Category:** Email Marketing & Newsletters - **Made by:** Encharge - **Website:** https://encharge.io - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Encharge's current pricing could not be confirmed from its own site. ## Key features - **Flows:** A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells. - **Behavior-based segments:** Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan. - **Broadcasts and email builders:** One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization. - **Billing and CRM integrations:** Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium. - **Companies and custom objects:** Store companies and custom objects linked to people, and use those links in segments and flows. - **Transactional email API:** Send transactional emails from templates, custom HTML or plain text through an API. ## Good for - SaaS teams onboarding trial users with behavior-based emails - Subscription businesses acting on Stripe or Chargebee events - Agencies running automation for clients who use HubSpot or Salesforce ## Worth knowing - Prices could not be confirmed: the pricing page and the main site refused automated readers when checked. - Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date. - Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving. - There is no push notification channel yet; Encharge lists it on its roadmap. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 17, 2026. Encharge is built for SaaS and subscription businesses: it sends emails based on what people do in your product and on billing events from Stripe, Chargebee or Paddle. Newsletters and transactional email come from the same account. We couldn't confirm its prices, though, and HubSpot, Salesforce and event-based segments need the Premium plan. - **Value for money: C.** No price on record, as Encharge's pricing page turned automated readers away. What we do know is that Growth and Premium are priced by subscribers, and crossing a tier moves you up automatically at the next bill. - **Free plan and trial: C.** No free plan, but there's a 14-day trial for up to 1,000 subscribers with no card needed. Long enough to connect Stripe and switch on an onboarding flow. - **Features: B.** Visual flows triggered by sign-ups, segments, events and billing, segments on tracked behavior, newsletters in drag-and-drop or text builders, companies and custom objects, and transactional email through an API. That's the whole job. - **Ease of use: C.** No App Store rating on record and no phone app. The flows only come alive once your product is sending events and your billing tool is connected, and that setup is real work. - **Platforms and integrations: B.** Web only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API. No desktop or phone app keeps it at a B. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Encharge's own help pages on 17 October 2026. Its pricing page and main site turned our reader away, so no price is on record. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Encharge's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. - It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1). The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Encharge you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. - You could make: Forms: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Stripe, Chargebee and Paddle among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads, Zapier **Tags:** Email campaigns, Marketing automation, Forms, Public API ## Alternatives - [Customer.io](https://toolgpa.com/tools/customer-io): Data-driven email, SMS, push and in-app messaging for product teams. [Compare](https://toolgpa.com/compare/customer-io-vs-encharge) - [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-encharge) - [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-encharge) - [Kit](https://toolgpa.com/tools/kit): Email marketing and paid newsletters for creators. [Compare](https://toolgpa.com/compare/encharge-vs-kit) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-encharge) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://help.encharge.io/en/article/encharge-pricing-explained-16nk96k/ - https://help.encharge.io/en/article/step-1-sign-up-or-log-into-encharge-nvz26/ - https://help.encharge.io/en/article/what-is-encharge-m1gzus/ - https://help.encharge.io/en/article/who-is-encharge-for-1m8mur2/ - https://help.encharge.io/en/category/integrations-kloewv/ - https://docs.encharge.io/ Page: https://toolgpa.com/tools/encharge Listed by ToolGPA (toolgpa.com).