# Endorsal review (2026): is it worth $29 a month, billed yearly? > Testimonial and review collection with display widgets and popups Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Endorsal collects customer testimonials and reviews through custom forms and automated email and SMS requests, then displays them on a website through widgets, a floating panel, a Wall of Love page and popups. Pricing follows how many customers you request reviews from and how many visitors see the widgets. - **Category:** Customer Review Tools - **Made by:** Sticky Toffee Studios Ltd - **Website:** https://endorsal.io - **Runs on:** Web - **Who should skip it:** Skip it if you want a free plan, because there is only a 14-day trial. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Endorsal is a paid product with a free trial, starting at $29 per month, billed annually ($39 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Starter | $29 per month, up to 500 customers, billed annually ($39 monthly) | 1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers. | | Professional | $59 per month, up to 500 customers, billed annually ($79 monthly) | 3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed. | | Advanced | $262 per month, up to 25,000 customers, billed annually ($349 monthly) | 5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more. | Read from https://endorsal.io/pricing/ on Nov 13, 2026. Prices change, so confirm with Endorsal before buying. ## Ways to pay less - **Save with annual billing** (Annual discount): The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly. Source: https://endorsal.io/pricing/ ## Key features - **EndoForms:** Build a branded testimonial capture form, with video testimonials collected alongside text on every plan. - **AutoRequests:** Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment. - **Display widgets and ReviewHQ:** Embed testimonials with a few lines of code, or add a floating review panel to any website. - **Wall of Love and FOMO popups:** Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above. - **Review imports:** Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly. - **Product reviews for stores:** Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace. ## Good for - Small businesses that want automated review requests without a sales call - SaaS and online businesses showing testimonials on several pages - Agencies that need a reviews tool for client sites ## Worth knowing - There is no free plan; the page offers a 14-day trial and then paid plans. - Price depends on both customers in your list and monthly visitors who see widgets. - Wall of Love, review sharing and branding removal are not in Starter. - SMS beyond the monthly allowance is billed per message segment. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Endorsal collects testimonials through forms and email and SMS requests, and shows them as widgets and popups. There is no free plan, the price rises with the size of your customer list, and Wall of Love and branding removal are not in Starter. SMS past the allowance is billed per message. - **Value for money: C.** Starter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59. - **Free plan and trial: C.** No free plan. The 14-day trial needs no credit card. - **Features: B.** Forms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full. - **Ease of use: C.** No rating on record, and you build forms and place widgets yourself. - **Platforms and integrations: B.** Google, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Endorsal's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Endorsal's GPA of 2.4 is higher than 35 of the 63 other customer review tools we grade, and level with 19. - It stands best on features (B, above 34 of 63) and worst on ease of use (C, above 0). - Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Endorsal you could make: review collection and popups. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $348 a year. - You could make: Review collection and popups: an app builder makes these well. - You could not: It plugs into other products, Google, Facebook and Yelp among them, and has an API. - You could not: Hooks into the device itself: widgets. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google, Facebook, Yelp, Tripadvisor, Shopify, WooCommerce, BigCommerce, Wix **Tags:** Review collection, Popups, Public API ## Alternatives - [Senja](https://toolgpa.com/tools/senja): Collect, manage and show customer testimonials. [Compare](https://toolgpa.com/compare/endorsal-vs-senja) - [Testimonial.to](https://toolgpa.com/tools/testimonial-to): Collect text and video testimonials and show them on a Wall of Love. [Compare](https://toolgpa.com/compare/endorsal-vs-testimonial-to) - [Famewall](https://toolgpa.com/tools/famewall): Testimonial collection pages and embeddable walls of love. [Compare](https://toolgpa.com/compare/endorsal-vs-famewall) - [Trustmary](https://toolgpa.com/tools/trustmary): Collect customer reviews and feedback, and show them on your site. [Compare](https://toolgpa.com/compare/endorsal-vs-trustmary) - [Shapo](https://toolgpa.com/tools/shapo): Collect, import and display customer testimonials and reviews. [Compare](https://toolgpa.com/compare/endorsal-vs-shapo) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://endorsal.io/ - https://endorsal.io/pricing/ Page: https://toolgpa.com/tools/endorsal Listed by ToolGPA (toolgpa.com).