# Ethnio review (2026): is it worth $82 a month per seat, billed yearly? > Participant recruiting and screeners for research teams Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Ethnio is a participant recruiting platform for research operations teams. It combines screeners, site and app intercepts, a managed participant panel, session scheduling, consent tracking and incentive payments in one workspace. Optional AI features cover translations and tech checks. - **Category:** Forms & Surveys - **Made by:** Ethnio - **Website:** https://ethn.io - **Runs on:** Web - **Who should skip it:** Pricey if you are one person: $82 a seat a month on yearly billing. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Ethnio is a paid product with a free trial, starting at $82 per seat / month, billed annually ($99 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial with Pro features: 2 team members, 1 admin, 2 collaborators; no credit card. | Plan | Price | What you get | | --- | --- | --- | | Pro | $82 per seat / month, billed annually ($99 billed monthly) | For 1-6 seats: unlimited studies and intercepts, localization, global incentives, centralized consent, unlimited collaborators. | | Enterprise | Custom | For 7+ seats: everything in Pro plus an unlimited participant pool, SSO, third-party risk assessments, multiple teams and a dedicated CSM. | Read from https://ethn.io/pricing on Nov 13, 2026. Prices change, so confirm with Ethnio before buying. ## Ways to pay less - **20% off with annual billing** (Annual discount): The pricing page toggles between monthly and annual billing and labels annual as 20% off; Pro lists $82 per seat annually and $99 monthly. Source: https://ethn.io/pricing ## Key features - **Screeners:** Screeners use conditional logic, question templates and auto-qualification, and can be sent as links or posted on social media. - **Intercepts:** Targeted intercepts recruit participants on websites, iOS apps and Android apps. - **Panel management:** Import, sync and govern a pool of participants for qualitative and quantitative studies. Pro lists a 10,000-participant pool. - **Scheduling, consent and incentives:** Automatic session scheduling, tracked participant consent, and incentive payments in any currency or country. - **AI translations and tech checks:** Screeners, emails and incentive pages can be translated into 47+ languages. Participants can record a sample video or audio check in the screener. - **Integrations and API:** Connects with Qualtrics, SurveyMonkey, Slack, Google Calendar, Zoom and consent-signing tools, and exposes an API and webhooks. ## Good for - Research ops teams recruiting participants for user studies - Teams that need a managed panel plus scheduling and incentives - Researchers running screeners with branching logic ## Worth knowing - Pricing is per seat: Pro covers 1-6 seats and 7 or more seats move to a custom Enterprise quote. - The Pro plan lists a 10,000-participant limit; an unlimited pool is Enterprise only. - Paying incentives prompts for a credit card, including during the trial. - SSO and third-party risk assessments are Enterprise features. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Ethnio is a recruiting platform for research teams, with screeners, site and app intercepts, a participant panel, scheduling and incentive payments. It costs $82 a seat a month on yearly billing, and 7 or more seats mean a custom quote. The pool is capped at 10,000 on Pro. - **Value for money: D.** $82 a seat a month on yearly billing, about four times the $19.99 middle of forms tools. Pro covers 1 to 6 seats and a larger team goes to a quote. - **Free plan and trial: C.** A free trial with Pro features and no card, for 2 team members. Paying incentives asks for a card, including during the trial. - **Features: B.** Screeners, intercepts, panel management, scheduling, consent, incentives and an API. The listing shows no gap in recruiting work beyond the 10,000 pool cap on Pro. - **Ease of use: C.** No store rating on record. You set up screeners, intercepts and the panel yourself. - **Platforms and integrations: B.** Web only, with Qualtrics, SurveyMonkey, Slack, Zoom, Google Calendar and Microsoft Teams links and an API. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Ethnio's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among form and survey tools - Ethnio's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31. - It stands best on features (B, above 96 of 148) and worst on value for money (D, above 1). - Its paid plans start at $82 a month for each person, against a middle price of $20 for the category: 92 of the 114 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 5 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/forms ## Keep it, or make your own? **Keep it.** The plain part of Ethnio you could make: surveys, forms and popups. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $984 a year. - You could make: Surveys, forms and popups: an app builder makes these well. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: It plugs into other products, Qualtrics, SurveyMonkey and Slack among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Qualtrics, SurveyMonkey, Slack, Google Calendar, Zoom, Microsoft Teams, DocuSign, Transcend **Tags:** Surveys, Forms, Popups, AI features, Public API ## Alternatives - [Typeform](https://toolgpa.com/tools/typeform): Form, survey and quiz builder with logic, AI and video questions. [Compare](https://toolgpa.com/compare/ethnio-vs-typeform) - [SurveyMonkey](https://toolgpa.com/tools/surveymonkey): Online survey and form platform with built-in analysis tools. [Compare](https://toolgpa.com/compare/ethnio-vs-surveymonkey) - [Qualtrics](https://toolgpa.com/tools/qualtrics): Survey and experience research platform with a free account. [Compare](https://toolgpa.com/compare/ethnio-vs-qualtrics) - [Survicate](https://toolgpa.com/tools/survicate): Customer feedback surveys for email, web and mobile apps. [Compare](https://toolgpa.com/compare/ethnio-vs-survicate) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://ethn.io/pricing - https://ethn.io - https://ethn.io/integrations Page: https://toolgpa.com/tools/ethnio Listed by ToolGPA (toolgpa.com).