# etracker review (2026): is it worth €10.80 a month?

> Cookieless web analytics hosted in Germany, with tag and consent tools

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

etracker is a web analytics service that says it can run without cookie consent and stores data in Germany. It covers on-site, store, UX and marketing analysis, with conversion upload to ad platforms. A tag manager and a consent manager are sold as separate modules.

- **Category:** Website & Product Analytics
- **Made by:** etracker
- **Website:** https://www.etracker.com
- **Runs on:** Web
- **Who should skip it:** Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, etracker is a paid product with a free trial, starting at €10.80 per month for 25,000 hits, 12-month minimum, paid in advance.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 30-day free test without obligation.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | €10.80 per month for 25,000 hits, 12-month minimum | For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain. |
| Pro | €22.80 per month for 25,000 hits, 12-month minimum | Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis. |
| Enterprise | €58.80 per month for 50,000 hits, 12-month minimum | Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users. |

Read from https://www.etracker.com/en/prices/ on Nov 13, 2026. Prices change, so confirm with etracker before buying.

## Key features

- **Consent-free tracking:** Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.
- **Store and UX analysis:** Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.
- **Server-side conversion upload:** Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.
- **Tracking via your own domain:** Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.
- **Reporting and data export:** Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.

## Good for

- European sites that want analytics hosted in the EU
- Online stores that need conversion data sent to ad platforms

## Worth knowing

- Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
- Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
- Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
- Tag manager and consent manager are separate modules; the interface is in German and English.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Nov 13, 2026. etracker tracks without cookies and says it needs no consent banner. It starts at 10.80 euros a month for 25,000 hits, but only on a 12-month contract paid in advance, and raw data access costs extra.

- **Value for money: B.** 10.80 euros a month for 25,000 hits is inside the cheaper quarter, which starts at $13, though not under 60% of it. Pro is 22.80 euros.
- **Free plan and trial: C.** A 30-day trial with no obligation. No free plan, and the listing does not say if a card is needed.
- **Features: B.** Cookieless tracking, e-commerce and marketing reports, scrollmaps, server-side conversion upload and exports. The core work is covered, though Basic leaves out the shop reports.
- **Ease of use: C.** No store rating on record. Tracking runs on your own domain and you set up goals and reports yourself.
- **Platforms and integrations: B.** Web only, with Google Ads, Meta, Microsoft and TikTok Ads, Looker Studio and Power BI.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from etracker's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- etracker's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
- It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6).
- Its paid plans start at about $12.07 a month, against a middle price of $25 for the category: 18 of the 63 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** The plain part of etracker you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $144.79 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A tracking script and a database that counts every visit.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: It plugs into other products, Google Ads, Meta Ads and Microsoft Ads among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Looker Studio, Power BI, LinkedIn

**Tags:** Web analytics, Dashboards, Reports, Public API, A/B testing

## Alternatives

- [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/etracker-vs-matomo)
- [Piwik PRO](https://toolgpa.com/tools/piwik-pro): Privacy-focused analytics suite with tag and consent management. [Compare](https://toolgpa.com/compare/etracker-vs-piwik-pro)
- [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/etracker-vs-plausible)
- [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/etracker-vs-fathom-analytics)
- [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/etracker-vs-google-analytics)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.etracker.com/en/prices/
- https://www.etracker.com/en/

Page: https://toolgpa.com/tools/etracker
Listed by ToolGPA (toolgpa.com).
