# F! Insights review (2026): is the free plan enough?

> Self-hosted WordPress plugin for Google Business Profile audits

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

F! Insights is a WordPress plugin for local SEO consultants and agencies that audits Google Business Profiles to find and win clients. A free scanner gives any business an AI-scored report; paid licenses add lead capture, bulk scanning, AI-written outreach, client management and Stripe billing. It runs on your own site with your own Google and Anthropic API keys, so the data stays in your WordPress database.

- **Category:** Local SEO Tools
- **Made by:** Martinez Calderon LLC
- **Website:** https://fricking.website/f-insights/
- **Runs on:** Web
- **Who should skip it:** Skip it if you don't run WordPress, as it works only as a plugin with your own API keys.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, F! Insights has a free plan, and paid plans start at $100 per month for 1 website, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning.
- **Free trial:** 14-day free trial on Solo and 30 days on Agency; a card is taken at checkout.

| Plan | Price | What you get |
| --- | --- | --- |
| Explore | $0 | Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding. |
| Solo | $100 per month for 1 website, billed monthly | Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra. |
| Agency | $3,000 per year for unlimited websites, billed annually | Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing. |

Read from https://fricking.website/pricing/ on Oct 23, 2026. Prices change, so confirm with F! Insights before buying.

## Key features

- **Business Profile scanner:** A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.
- **Lead capture and pipeline:** On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.
- **AI outreach drafts:** Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.
- **Client workspace:** Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.
- **Geogrid and Near Me score:** Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.
- **Stripe client billing:** Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.

## Good for

- Local SEO consultants who prospect with free audits of local businesses
- Agencies that want leads and client data kept in their own WordPress
- Freelancers selling Google Business Profile management retainers

## Worth knowing

- Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
- Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
- Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
- White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Oct 23, 2026. F! Insights is a WordPress plugin that audits Google Business Profiles so consultants can find and pitch clients. The free version scans without limit, and paid licenses add lead capture, bulk scanning and AI outreach from $100 a month. You run it on your own site with your own Google and Anthropic keys, pay them per scan, and its pages disagree on what Agency costs and covers.

- **Value for money: D.** Solo is $100 a month for one website plus API use, just past where this category's dearest tenth starts ($99), and Agency is $3,000 a year. The free plugin is only free if you host WordPress and pay Google and Anthropic, about $0.01 to $0.05 a scan.
- **Free plan and trial: C.** The free plugin scans without limit, with AI-scored reports and competitor benchmarks, but has no lead capture, branding or bulk scanning, and you pay the API costs. Paid trials take a card.
- **Features: C.** A profile scanner for your site, lead capture and a pipeline, a bulk scanner, AI outreach drafts, client tabs for posts and profile edits, and a geogrid. It's built for prospecting, and edits go to Google only, with no other directories on record.
- **Ease of use: D.** No rating on record. It's a self-hosted WordPress plugin: you install it and paste in your own Google Places and Anthropic API keys, which means setting up Google Cloud and Anthropic accounts first.
- **Platforms and integrations: B.** Runs in the browser through your own WordPress site, with no desktop or phone app. It connects to Google Business Profile, Google Places, Claude and Stripe.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from F! Insights' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among local SEO tools

- F! Insights's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
- It stands best on platforms and integrations (B, above 13 of 61) and worst on value for money (D, above 0).
- Its paid plans start at $100 a month, against a middle price of $30.50 for the category: 44 of the 47 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 36 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/local-seo

## Keep it, or make your own?

**Keep it.** To replace F! Insights you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $1,200 a year.

- You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each.
- You could not: A crawler that checks every page of a site.
- You could not: Daily checks of where your pages rank in search results.
- You could not: It plugs into other products, WordPress, Google Business Profile and Google Places API among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

WordPress, Google Business Profile, Google Places API, Claude, Stripe

**Tags:** Site audit, Local listings, Rank tracking, Self-hostable, AI features

## Alternatives

- [BrightLocal](https://toolgpa.com/tools/brightlocal): Local SEO platform for rankings, listings, reviews and AI visibility. [Compare](https://toolgpa.com/compare/brightlocal-vs-f-insights)
- [Local Falcon](https://toolgpa.com/tools/local-falcon): Geogrid rank tracker for Google, Apple Maps and AI answers. [Compare](https://toolgpa.com/compare/f-insights-vs-local-falcon)
- [LocalAuditPro](https://toolgpa.com/tools/localauditpro): Google Business Profile audits with PDF reports and saved leads. [Compare](https://toolgpa.com/compare/f-insights-vs-localauditpro)
- [Local Viking](https://toolgpa.com/tools/local-viking): Google Business Profile manager for agencies, with posts and geogrids. [Compare](https://toolgpa.com/compare/f-insights-vs-local-viking)
- [GMB Everywhere](https://toolgpa.com/tools/gmb-everywhere): Chrome extension for auditing Google Business Profiles on Maps. [Compare](https://toolgpa.com/compare/f-insights-vs-gmb-everywhere)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://fricking.website/pricing/
- https://fricking.website/f-insights/
- https://fricking.website/near-me-visibility-tool/
- https://fricking.website/why/
- https://fricking.website/refunds
- https://fricking.website/terms
- https://buy.polar.sh/polar_cl_WYgRcfYLkW0Ee0zcsVQhU1mVCpZGYptuRpStd01Pb7W
- https://buy.polar.sh/polar_cl_MToRfLqyF22iy8QUHcMVbvejYWgkwXCttB00W3RZvGH

Page: https://toolgpa.com/tools/f-insights
Listed by ToolGPA (toolgpa.com).