# Fathom Analytics > Cookie-free, privacy-first website analytics priced by pageviews Fathom Analytics is a privacy-first page counter for websites: it works without cookies and does not track individuals, so it needs no consent banner, and visitor data from the EU is processed in the EU. One dashboard shows popular pages, referrers, campaigns, events and revenue, with scheduled email reports for clients. Every plan has the same features, priced by monthly pageviews across at least 50 sites. - **Category:** Website & Product Analytics - **Made by:** Fathom Analytics (since 2018) - **Website:** https://usefathom.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial, card required; Fathom emails you before billing starts. | Plan | Price | What you get | | --- | --- | --- | | Fathom Analytics | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly. | | High traffic | Custom | High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly. | Read from https://usefathom.com/pricing on Oct 18, 2026. Prices change, so confirm with Fathom Analytics before buying. ## Ways to pay less - **2 months free with yearly billing** (Annual discount): Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M. Source: https://usefathom.com/pricing ## Key features - **No cookies or consent banner:** Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU. - **Single-page dashboard:** Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart. - **Events and revenue:** Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts. - **Client reports and sharing:** Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password. - **Google Analytics and Search Console:** Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic. ## Good for - Site owners who want traffic stats without a cookie banner - Agencies reporting on many client sites - Bloggers and small businesses leaving Google Analytics ## Worth knowing - There is no free plan: the 7-day trial needs a card, then the plan renews automatically. - Custom events count against the monthly pageview allowance, shared across all your sites. - Fathom is hosted only and cannot be self-hosted. - Extra sites beyond those included cost $10 a month or $100 a year per pack of 50. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Fathom is a no-cookie page counter: one dashboard with pages, referrers, campaigns, events and revenue, plus email reports you can send to clients. Every plan has every feature and covers 50 sites. There's no free plan, though, and the 7-day trial wants your card up front. - **Value for money: B.** $12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. - **Free plan and trial: D.** No free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. - **Features: C.** Pages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. - **Ease of use: B.** No rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. One page shows everything. - **Platforms and integrations: B.** Web only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Fathom's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Fathom Analytics's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. - It stands best on ease of use (B, above 10 of 13) and worst on free plan and trial (D, above 0). - Its paid plans start at $12.50 a month, against a middle price of $39 for the category: 1 of the 6 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Fathom Analytics you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $150 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, WordPress, Ghost and Webflow among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, Ghost, Webflow, Next.js, Nuxt, Google Search Console, Google Analytics **Tags:** Web analytics, Reports, Public API ## Alternatives - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-plausible) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-matomo) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-google-analytics) - [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-microsoft-clarity) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://usefathom.com/pricing - https://usefathom.com/features - https://usefathom.com/about Page: https://toolgpa.com/tools/fathom-analytics Listed by ToolGPA (toolgpa.com).