# Feefo review (2026): is it worth $200 a month? > Verified customer reviews for products and services Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Feefo is a ratings and reviews platform that sends review requests only to customers who bought, then publishes the results on the merchant's site, on a Feefo-hosted merchant page and in Google results. It collects product and service reviews by email, SMS and WhatsApp, and adds survey, analytics and AI summary tools on top. Pricing is sold as three packages, with the top one quoted individually. - **Category:** Customer Review Tools - **Made by:** Feefo (since 2006) - **Website:** https://business.feefo.com/ - **Runs on:** Web - **Who should skip it:** Pricey if you are a small shop, because it starts at $200 a month, 'from'. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Feefo is a paid product, starting at $200 per month (Essentials). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Essentials | $200 per month, from | 200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings. | | Enhanced | $400 per month, from | Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager. | | Plus | Custom | Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API. | Read from https://business.feefo.com/en-us/pricing on Nov 12, 2026. Prices change, so confirm with Feefo before buying. ## Key features - **Verified review collection:** Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time. - **Product and service reviews:** Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly. - **Display widgets and Google ratings:** More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets. - **Surveys and NPS:** Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints. - **Analytics:** Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages. - **Syndication network:** On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews. ## Good for - Retailers and service businesses that want reviews tied to real purchases - Merchants that want star ratings in Google Shopping and seller ratings - Brands that sell through retailers and want syndicated product reviews ## Worth knowing - There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price. - Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown. - Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually. - Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Feefo collects verified product and service reviews and sends them to Google Seller Ratings. It starts at $200 a month with no free plan or trial, and several things you may want are paid extras. - **Value for money: D.** Essentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200. - **Free plan and trial: F.** No free plan or trial is listed, so nothing is free. - **Features: B.** Verified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages. - **Ease of use: C.** No store rating on record. It is a sales-supported platform with integrations to set up. - **Platforms and integrations: B.** Web, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Feefo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Feefo's GPA of 1.8 is higher than 2 of the 34 other customer review tools we grade, and level with 3. - It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0). - Its paid plans start at $200 a month, against a middle price of $29 for the category: 26 of the 28 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Feefo you could make: review collection, surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 29 of the 34 other customer review tools grade higher. It costs $2,400 a year. - You could make: Review collection, surveys and reports: an app builder makes these well. - You could not: It plugs into other products, Shopify, WooCommerce and Magento among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Hooks into the device itself: widgets. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, Salesforce, HubSpot, Klaviyo **Tags:** Review collection, Surveys, Reports, AI features ## Alternatives - [Trustpilot](https://toolgpa.com/tools/trustpilot): Business reviews on Trustpilot's public site, with paid invite plans. [Compare](https://toolgpa.com/compare/feefo-vs-trustpilot) - [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/feefo-vs-reviews-io) - [Yotpo](https://toolgpa.com/tools/yotpo): Product reviews, photo UGC and loyalty for online stores. [Compare](https://toolgpa.com/compare/feefo-vs-yotpo) - [Bazaarvoice](https://toolgpa.com/tools/bazaarvoice): Ratings, reviews and shopper content for brands and retailers. [Compare](https://toolgpa.com/compare/bazaarvoice-vs-feefo) - [Trusted Shops](https://toolgpa.com/tools/trusted-shops): Trustmark, buyer protection and reviews for online shops. [Compare](https://toolgpa.com/compare/feefo-vs-trusted-shops) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://business.feefo.com/en-us/pricing - https://business.feefo.com/ - https://business.feefo.com/en-us/features/integrations - https://business.feefo.com/en-us/company/about Page: https://toolgpa.com/tools/feefo Listed by ToolGPA (toolgpa.com).