# Wondershare Filmora

> Desktop and mobile video editor with AI tools and a stock library

Wondershare Filmora is a video editor for Windows and Mac with separate apps for iPhone, iPad and Android. It combines a timeline editor, a screen recorder, color and audio tools, and a library of templates, effects and stock media. AI features such as text-to-video and automatic captions run on credits. It is sold as a yearly subscription or as a one-time perpetual license, and a free edition exports with a watermark.

- **Category:** Screen Recording & Video
- **Made by:** Wondershare (since 2010)
- **Website:** https://filmora.wondershare.com
- **Runs on:** Windows, macOS, iOS, Android
- **Facts last checked:** Oct 6, 2026

## Pricing

Wondershare Filmora has a free plan. Paid plans start at $49.99 per year (Basic), or $79.99 one-time for a perpetual license.

- **Pricing model:** Free plan
- **Free plan:** Free edition: all basic editing features and export, but exported videos carry a watermark. AI Mate is limited to 15 uses a day and the asset library is a small subset of the paid one.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Basic editing features and export with a watermark, 15 AI Mate uses a day and a smaller set of effects, titles and stock media. |
| Basic | $49.99 per year, billed yearly | One user on Windows and Mac: watermark-free 4K export, 1 GB of cloud storage and version upgrades. AI features are paid for with credits bought separately. |
| Advanced | $59.99 per year, billed yearly | Everything in Basic plus 1,000 Filmora AI credits a month and 10 GB of cloud storage. Shown as a discount from a crossed-out $69.99. |
| Perpetual | $79.99 one-time payment, for Windows or Mac | One platform only, updates within Filmora 16, a one-time grant of 1,000 AI credits and 1 GB of cloud storage. |

Read from https://filmora.wondershare.com/shop/buy/buy-video-editor.html on Oct 6, 2026. Prices change, so confirm with Wondershare Filmora before buying.

## Ways to pay less

- **Perpetual license for a one-time $79.99** (Lifetime license): A single payment buys a license for Windows or Mac with all updates to Filmora 16. Upgrades to future major versions are not included. Source: https://filmora.wondershare.com/shop/buy/buy-video-editor.html
- **Discounted plans for students and teachers** (Education): Filmora's education store offers student plans at an educational discount to students and teachers who verify with an education email address or academic documents. Source: https://filmora.wondershare.com/store/buy-education.html

## App Store prices by country

"Filmora Pro", as each country's App Store showed it on Oct 9, 2026. These are the app's prices, not the website's.

| Country | Price | In US dollars |
| --- | --- | --- |
| United States | $49.99 | |
| United Kingdom | £59.99 | about $79.31 (59% more) |
| Germany | 49,99 € | about $56.02 (12% more) |
| Canada | $79.99 | about $56.23 (12% more) |
| Australia | $99.99 | about $69.80 (40% more) |
| India | ₹ 4,999 | about $51.68 (about the same) |
| Brazil | R$ 299,90 | about $59.92 (20% more) |
| Mexico | $999.00 | about $54.89 (10% more) |
| Turkey | ₺2.299,99 | about $46.77 (6% less) |
| Indonesia | Rp 799ribu | about $44.69 (11% less) |
| Philippines | ₱ 2,990.00 | about $47.60 (about the same) |
| South Africa | R999.99 | about $60.48 (21% more) |

## Key features

- **Timeline editing:** A magnetic timeline with multi-camera editing, keyframe animation, motion and planar tracking, and rough-cut tools that remove pauses or cut from the transcript.
- **AI generation and analysis:** Generate video from text, images or audio, extend clips, and let AI Media Analysis tag people, scenes and speech so shots are easier to find. Most AI tools spend Filmora AI credits.
- **Captions and voice tools:** Speech-to-text covers 27 languages and text-to-speech 28. Captions sit on dedicated subtitle tracks with dynamic styles, and audio tools reduce background noise.
- **Screen recorder:** Captures the screen, camera, microphones and system audio at the same time and keeps each source separate for editing afterwards.
- **Color correction and cleanup:** Color tools include HSL, RGB curves, 3D LUTs and a Color Mask for grading selected areas. Cleanup tools stabilize shaky shots and reduce noise.
- **Creative assets:** Templates, effects, titles, transitions, music and stock media. The free edition lists 1,500+ effects and filters against 18K+ on paid plans.

## Good for

- Hobbyists and YouTube creators who want a desktop editor with built-in templates
- Buyers who prefer a one-time license to a subscription
- Tutorial makers who record the screen and edit in the same app

## Worth knowing

- The free edition adds a watermark to every exported video.
- Individual plans are single-user, and Wondershare directs business use to its Team & Business plan.
- A Perpetual license covers one platform and only updates within Filmora 16; later major versions cost extra.
- The full Creative Assets library is a separate add-on (7 days free, then $19.99 a month), and desktop licenses do not cover the mobile apps.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.7 out of 5 from 89,913 ratings in the United States, read Oct 6, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1019382747

## Works with

Boris FX, NewBlue FX

**Tags:** Video editing, Screen recording, AI features, Transcription, Noise cancellation, Templates, One-time purchase

## Alternatives

- [CapCut](https://toolgpa.com/tools/capcut): Video and photo editor with effects, auto captions and AI tools. [Compare](https://toolgpa.com/compare/capcut-vs-filmora)
- [Camtasia](https://toolgpa.com/tools/camtasia): Screen recorder and video editor for tutorials and training videos. [Compare](https://toolgpa.com/compare/camtasia-vs-filmora)
- [DaVinci Resolve](https://toolgpa.com/tools/davinci-resolve): Video editing, color, effects and audio post-production in one app. [Compare](https://toolgpa.com/compare/davinci-resolve-vs-filmora)
- [Adobe Premiere](https://toolgpa.com/tools/adobe-premiere): Professional video editor for desktop, with a free mobile app. [Compare](https://toolgpa.com/compare/adobe-premiere-vs-filmora)
- [Clipchamp](https://toolgpa.com/tools/clipchamp): Microsoft's browser-based video editor with a free plan. [Compare](https://toolgpa.com/compare/clipchamp-vs-filmora)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 6, 2026:

- https://filmora.wondershare.com
- https://filmora.wondershare.com/shop/buy/buy-video-editor.html
- https://filmora.wondershare.com/shop/buy/buy-mac-video-editor.html
- https://filmora.wondershare.com/store/buy-education.html
- https://filmora.wondershare.com/store/buy-business.html
- https://filmora.wondershare.com/tech-spec.html
- https://www.wondershare.com/about/our-story.html

Page: https://toolgpa.com/tools/filmora
Listed by ToolGPA (toolgpa.com).