# FirstPromoter

> Affiliate, referral and influencer programs for SaaS subscriptions

FirstPromoter runs affiliate, referral and influencer programs for SaaS and subscription businesses, reading sales from billing systems such as Stripe, Paddle, Chargebee, Recurly and Braintree so recurring commissions follow each customer. It tracks links, coupon codes and sub-IDs, gives promoters a branded portal, and pays out through PayPal, Wise, Stripe, crypto or bank transfer. Plans are priced by the revenue affiliates bring in each month.

- **Category:** Affiliate & Referral Software
- **Made by:** Igil Webs SRL (since 2017)
- **Website:** https://firstpromoter.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

FirstPromoter is a paid product with a free trial, starting at $49 per month for up to $5,000 of affiliate revenue a month.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on every plan, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $49 per month for up to $5,000 of affiliate revenue a month | Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain. |
| Business | $99 per month for up to $15,000 of affiliate revenue a month | Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts. |
| Enterprise | $149 per month and up, above $15,000 of affiliate revenue a month | Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts. |

Read from https://firstpromoter.com/pricing on Oct 18, 2026. Prices change, so confirm with FirstPromoter before buying.

## Ways to pay less

- **Two months free with yearly billing** (Annual discount): Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year. Source: https://firstpromoter.com/pricing

## Key features

- **Billing-system tracking:** Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- **Links, coupons and sub-IDs:** Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- **Commission rules:** Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- **Promoter portal:** A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- **Mass payouts:** Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- **Emails, reports and fraud checks:** Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.

## Good for

- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking

## Worth knowing

- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 18, 2026. FirstPromoter runs affiliate, referral and influencer programs for SaaS companies, reading sales from Stripe, Paddle, Chargebee, Recurly or Braintree. It packs a lot in for the price: sub-affiliates, coupon codes, tax forms and payouts in 190 currencies. The catch is Starter's cap. It stops at $5,000 a month of affiliate revenue, and passing it moves you up a plan.

- **Value for money: B.** Graded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year.
- **Free plan and trial: C.** No free plan, but a 14-day free trial on every plan, and no credit card needed.
- **Features: B.** Five billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta.
- **Ease of use: C.** No rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join.
- **Platforms and integrations: B.** Web, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from FirstPromoter's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among affiliate and referral tools

- FirstPromoter's GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade, and level with 2.
- It stands best on value for money (B, above 12 of 14) and worst on ease of use (C, above 0).
- Its paid plans start at $49 a month, against a middle price of $49 for the category: 3 of the 11 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/affiliate-software

## Keep it, or make your own?

**Keep it.** To replace FirstPromoter you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade. It costs $588 a year.

- You could not: Payouts to partners in many countries, with their tax forms.
- You could not: Every click and sale traced back to the right partner.
- You could not: It plugs into other products, Stripe, Paddle and Chargebee among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi, Zapier

**Tags:** Affiliate tracking, Partner payouts, Public API

## Alternatives

- [Rewardful](https://toolgpa.com/tools/rewardful): Affiliate and referral tracking for SaaS companies billing on Stripe. [Compare](https://toolgpa.com/compare/firstpromoter-vs-rewardful)
- [Tolt](https://toolgpa.com/tools/tolt): Affiliate program software for SaaS startups on Stripe or Paddle. [Compare](https://toolgpa.com/compare/firstpromoter-vs-tolt)
- [Tapfiliate](https://toolgpa.com/tools/tapfiliate): Affiliate, referral and influencer tracking for SaaS and online stores. [Compare](https://toolgpa.com/compare/firstpromoter-vs-tapfiliate)
- [PartnerStack](https://toolgpa.com/tools/partnerstack): B2B partner platform for affiliate, referral and reseller programs. [Compare](https://toolgpa.com/compare/firstpromoter-vs-partnerstack)
- [LeadDyno](https://toolgpa.com/tools/leaddyno): Affiliate program software for online stores, SaaS and creators. [Compare](https://toolgpa.com/compare/firstpromoter-vs-leaddyno)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://firstpromoter.com/pricing
- https://firstpromoter.com/about-us

Page: https://toolgpa.com/tools/firstpromoter
Listed by ToolGPA (toolgpa.com).