# Fivetran review (2026): is the free plan enough? > Managed data movement with a free plan and usage-based pricing Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Fivetran is a managed data platform that copies data from applications and databases into a warehouse, runs transformations, and sends data back out to business tools. Prices follow usage, measured in monthly active rows, and a free plan covers low volumes. Higher plans add faster syncs, custom roles and stricter security options. - **Category:** Automation - **Made by:** Fivetran - **Website:** https://www.fivetran.com - **Runs on:** Web - **Who should skip it:** Pricey if your volume grows, because cost follows monthly active rows. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Fivetran has a free plan. - **Pricing model:** Free plan - **Free plan:** Free plan with Standard features up to 500,000 monthly active rows for connections, 3,500 for activations and 5,000 model runs. - **Free trial:** 14-day free trial on each new connection, transformation or activation. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Standard features free up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs. | | Standard | Custom | Usage-based: unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, RBAC and a REST API. | | Enterprise | Custom | Usage-based. Adds 1-minute syncs, enterprise database connectors, custom roles, SCIM and a hybrid deployment option. | | Business Critical | Custom | Usage-based. Adds customer-managed encryption keys, PCI DSS Level 1 certification and private networking options. | Read from https://www.fivetran.com/pricing on Nov 13, 2026. Prices change, so confirm with Fivetran before buying. ## Ways to pay less - **Up to 22% off with an annual contract** (Annual discount): One annual contract covers connections, transformations and activations, with automatic discounts of up to 22% over monthly usage pricing. Source: https://www.fivetran.com/pricing - **Discounts for eligible non-profit companies** (Nonprofit): The pricing page lists discounts for eligible non-profits, Powered by Fivetran customers and sharded databases, with verification through sales. Source: https://www.fivetran.com/pricing ## Key features - **Managed connectors:** More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes. - **Transformations:** Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core. - **Activations:** Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan. - **Usage-based billing:** Connections are billed by monthly active rows (MAR), with each new connection getting a 14-day free trial. - **Security options:** SSH tunnels on Standard, VPN tunnels and SCIM on Enterprise, and customer-managed keys and private networking on Business Critical. - **Regional processing:** Connectors can run in the US, Canada, EU, UK, Australia, India and Singapore, according to the vendor's data-processing notes. ## Good for - Data teams that want connectors maintained for them instead of writing pipelines - Small data volumes that fit inside the free plan - Companies that want one usage-based contract for movement, transformation and activation ## Worth knowing - Prices are not listed per plan; cost depends on monthly active rows, and the page gives only median examples. - The page's own example shows a Marketo connection at 847,574 MAR costing a median $424.54 a month, so volume matters. - 1-minute syncs, custom roles and SCIM need Enterprise; encryption keys and PCI DSS Level 1 need Business Critical. - VPN tunnels are available on annual contracts only. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Fivetran copies data from sources into a warehouse, and its free plan covers up to 500,000 monthly active rows. Beyond that the price depends on rows, its own example shows one Marketo connection at a median of $424.54 a month, and 1-minute syncs need Enterprise. - **Value for money: C.** Usage-based on monthly active rows, with no per-plan price. The page's own example is one Marketo connection at about $424.54 a month. - **Free plan and trial: B.** Free plan: 500,000 monthly active rows for connections. A 14-day trial also covers each new connection. - **Features: C.** Connectors, transformations and activations. 1-minute syncs, custom roles and SCIM need Enterprise, and encryption keys need Business Critical. - **Ease of use: C.** No store rating on record. You connect sources and a destination, which means accounts and permissions to sort out. - **Platforms and integrations: B.** Web console with connectors for Salesforce, HubSpot, Google Ads, Snowflake and dbt Core. No desktop or phone apps. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Fivetran's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among automation tools - Fivetran's GPA of 2.4 is higher than 90 of the 134 other automation tools we grade, and level with 23. - It stands best on free plan and trial (B, above 100 of 134) and worst on features (C, above 2). The category's chart of price against score: https://toolgpa.com/charts/automation ## Keep it, or make your own? **Keep it.** To replace Fivetran you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 90 of the 134 other automation tools we grade. - You could not: Connections to other products, each kept working as those products change. - You could not: What a company asks for before it lets staff use something: SCIM. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with dbt Core, Snowflake, Salesforce, HubSpot, Google Analytics 4, Facebook Ads, Google Ads, Marketo **Tags:** Workflow automation, Public API ## Alternatives - [Airbyte](https://toolgpa.com/tools/airbyte): Data integration with a free self-hosted core and a managed cloud. [Compare](https://toolgpa.com/compare/airbyte-vs-fivetran) - [Integrate.io](https://toolgpa.com/tools/integrate-io): Low-code data pipelines for ETL, ELT and reverse ETL. [Compare](https://toolgpa.com/compare/fivetran-vs-integrate-io) - [Skyvia](https://toolgpa.com/tools/skyvia): No-code cloud data integration, sync and workflow automation. [Compare](https://toolgpa.com/compare/fivetran-vs-skyvia) - [Celigo](https://toolgpa.com/tools/celigo): Integration platform with AI agents, EDI and API management. [Compare](https://toolgpa.com/compare/celigo-vs-fivetran) - [Workato](https://toolgpa.com/tools/workato): Enterprise integration and automation platform with AI agents. [Compare](https://toolgpa.com/compare/fivetran-vs-workato) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.fivetran.com/pricing Page: https://toolgpa.com/tools/fivetran Listed by ToolGPA (toolgpa.com).