# Follow Up Boss review (2026): is it worth $58 a month per user, billed yearly? > Real estate CRM that routes and follows up on incoming leads Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Follow Up Boss is a CRM for real estate agents and teams. It pulls leads in from lead sources and websites, distributes them to agents, and automates follow-up by call, text and email. It is now part of Zillow Group and is sold in tiers by team size. - **Category:** CRM Software - **Made by:** Follow Up Boss - **Website:** https://www.followupboss.com - **Runs on:** Web - **Who should skip it:** Not for you if you are outside real estate, as it is built around leads for agents. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Follow Up Boss is a paid product with a free trial, starting at $58 per user / month, billed annually ($69 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no contract. | Plan | Price | What you get | | --- | --- | --- | | Grow | $58 per user / month, billed annually ($69 billed monthly) | For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on. | | Pro | $416 per month for 10 users, billed annually ($499 billed monthly) | Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing. | | Platform | $833 per month for 30 users, billed annually ($1000 billed monthly) | Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing. | Read from https://www.followupboss.com/pricing on Nov 12, 2026. Prices change, so confirm with Follow Up Boss before buying. ## Ways to pay less - **2 months free with yearly billing** (Annual discount): The pricing page states that yearly billing includes two months free compared with paying monthly. Source: https://www.followupboss.com/pricing ## Key features - **Lead capture and routing:** Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table. - **Action Plans and Smart Lists:** Automated follow-up sequences and saved lists that keep agents working the leads that need contact next. - **Calling, texting and email:** Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform. - **Team inboxes and reporting:** Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan. - **AI features:** Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan. - **Open integrations:** The vendor lists more than 250 integrations, including lead sources, website providers and Zapier. ## Good for - Real estate agents and teams that buy leads from portals - Team leads who need lead distribution and agent accountability - ISAs who qualify and route leads for other agents ## Worth knowing - Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users. - Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually). - Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Follow Up Boss is a real estate CRM that routes and follows up on incoming leads. Grow is $58 a user a month billed yearly, and calling is a $39 add-on on the monthly Grow plan. - **Value for money: C.** $58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. - **Free plan and trial: D.** A 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. - **Features: C.** Lead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. - **Ease of use: C.** No store rating on record. Lead sources and action plans have to be set up. - **Platforms and integrations: B.** Web only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Follow Up Boss's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Follow Up Boss's GPA of 2.0 is higher than 17 of the 72 other CRM tools we grade, and level with 4. - It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (D, above 12). - Its paid plans start at $58 a month for each person, against a middle price of $27.92 for the category: 52 of the 66 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 34 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Follow Up Boss you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 51 of the 72 other CRM tools grade higher. It costs $696 a year. - You could make: Sales pipeline and reports: an app builder makes these well. - You could not: Connections to other products, each kept working as those products change. - You could not: One mailbox that several people work at once. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zillow Pro, Zapier, CINC **Tags:** Sales pipeline, Workflow automation, Shared inbox, Reports, AI features, Public API ## Alternatives - [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-lofty) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-real-geeks) - [Wise Agent](https://toolgpa.com/tools/wise-agent): Real estate CRM with lead tools, drip campaigns and transactions. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-wise-agent) - [Top Producer](https://toolgpa.com/tools/top-producer): Real estate CRM with MLS reports, workflows and optional lead gen. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-top-producer) - [Realvolve](https://toolgpa.com/tools/realvolve): Real estate CRM with workflow automation for agents and teams. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-realvolve) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.followupboss.com/pricing - https://www.followupboss.com/integrations - https://www.followupboss.com/about Page: https://toolgpa.com/tools/follow-up-boss Listed by ToolGPA (toolgpa.com).