# Foreplay > Save, search and track competitors' ads, and report on your own Foreplay is mainly for finding competitors' ads. Its Chrome extension and mobile app save ads from ad libraries and social feeds into a shared swipe file, Discovery searches 200M+ ads saved by its users, and Spyder tracks every Meta ad a competitor launches. Higher plans add Lens, which reports on your own Meta and TikTok ad accounts, and Briefs turns saved ads into scripts and storyboards. It does not generate finished ads. - **Category:** Ad Creative & Reporting - **Made by:** Foreplay, Inc. - **Website:** https://www.foreplay.co - **Runs on:** Web, iOS, Android, Browser extension - **Facts last checked:** Oct 18, 2026 ## Pricing Foreplay is a paid product with a free trial, starting at $49 per month, billed annually ($59 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial on every self-serve plan. | Plan | Price | What you get | | --- | --- | --- | | Basic | $49 per month, billed annually ($59 billed monthly) | 1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics. | | Workflow | $149 per month, billed annually ($175 billed monthly) | 5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access. | | Agency | $389 per month, billed annually ($459 billed monthly) | 10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing. | | Enterprise | Custom | Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features. | Read from https://www.foreplay.co/pricing on Oct 18, 2026. Prices change, so confirm with Foreplay before buying. ## Ways to pay less - **Save about 15% and get unlimited Spyder yearly** (Annual discount): Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited. Source: https://www.foreplay.co/pricing ## Key features - **Swipe File:** Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status. - **Discovery:** Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona. - **Spyder competitor tracking:** Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages. - **Lens creative analytics:** Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit. - **Briefs:** Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator. - **MCP and API:** Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan. ## Good for - Creative strategists building a library of ad ideas - Agencies watching what many competitor brands run - Teams that want ad research and simple ad reports without spend-based pricing ## Worth knowing - Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow. - Extra users cost $20 a month each on every plan, and each extra Lens brand $50. - Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads. - Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 18, 2026. Foreplay is a swipe file for ads: save ads from ad libraries and social feeds with its Chrome extension or phone app, and search 200M+ ads other users saved. Workflow adds tracking of rivals' Meta ads and reports on your own accounts. Basic is $49 a month billed annually, and it doesn't make finished ads. - **Value for money: C.** Graded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. - **Free plan and trial: D.** No free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. - **Features: C.** Swipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. - **Ease of use: C.** No rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. - **Platforms and integrations: B.** Web, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Foreplay's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Foreplay's GPA of 2.0 is higher than 2 of the 11 other ad creative and reporting tools we grade, and level with 1. - It stands best on platforms and integrations (B, above 1 of 11) and worst on free plan and trial (D, above 0). - Its paid plans start at $49 a month, against a middle price of $19 for the category: 8 of the 10 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Foreplay you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other ad creative and reporting tools grade higher. It costs $588 a year. - You could make: Reports: an app builder makes this well. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Meta Ads, TikTok Ads and Instagram among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Meta Ads, TikTok Ads, Instagram, LinkedIn, YouTube, Claude, ChatGPT **Tags:** Reports, AI features, Public API ## Alternatives - [Atria](https://toolgpa.com/tools/atria): Meta and TikTok ad library, ad reports and AI ad ideas in one place. [Compare](https://toolgpa.com/compare/atria-vs-foreplay) - [Motion](https://toolgpa.com/tools/motion-ads): Creative analytics that shows which ads work and why. [Compare](https://toolgpa.com/compare/foreplay-vs-motion-ads) - [Madgicx](https://toolgpa.com/tools/madgicx): AI optimization, automation and reports for Meta ad accounts. [Compare](https://toolgpa.com/compare/foreplay-vs-madgicx) - [Superads](https://toolgpa.com/tools/superads): Creative analytics across Meta, TikTok, LinkedIn and Google Ads. [Compare](https://toolgpa.com/compare/foreplay-vs-superads) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.foreplay.co/pricing - https://www.foreplay.co/ - https://www.foreplay.co/mobile-app Page: https://toolgpa.com/tools/foreplay Listed by ToolGPA (toolgpa.com).