# Better Analyst (formerly Formula Bot) review (2026): is the free plan enough? > AI data analyst: chat, dashboards and alerts over files and databases Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Formula Bot has been renamed Better Analyst; the vendor says accounts and workflows carried over and formulabot.com redirects to the new site. It began as an Excel and Google Sheets formula generator and now connects to files, spreadsheets, ad and analytics platforms and databases, so you can ask questions in plain English, build dashboards and schedule alerts. - **Category:** Spreadsheets & Databases - **Made by:** Better Analyst - **Website:** https://betteranalyst.com - **Runs on:** Web - **Who should skip it:** Tight if you stay free: 10 chat messages a month and 1 data source. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Better Analyst (formerly Formula Bot) has a free plan, and paid plans start at $20 per month, billed annually ($30 billed monthly). - **Pricing model:** Free plan - **Free plan:** Free: 10 chat messages and 100 AI credits a month, 1 connected data source of any type and 1 AI dashboard. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 10 chat messages and 100 AI credits a month, 1 data source, 1 dashboard. | | Pro | $20 per month, billed annually ($30 billed monthly) | One person: unlimited chat and data sources, unlimited dashboards refreshed daily, 3,000 AI credits a month. | | Team | $119 per month for 5 people, billed annually ($149 billed monthly) | 5 people included, $15 a month per extra person up to 50; 10,000 shared AI credits, free dashboard viewers, Slack agent, hourly Data Flows. | | Enterprise | Custom | Sold through sales on an annual contract: SSO, SCIM, audit log, DPA, SLA and invoicing. | Read from https://betteranalyst.com/pricing on Nov 13, 2026. Prices change, so confirm with Better Analyst (formerly Formula Bot) before buying. ## Ways to pay less - **Save up to 33% with annual billing** (Annual discount): The pricing page states annual billing saves up to 33%; Pro is $20 a month annually against $30 monthly. Source: https://betteranalyst.com/pricing ## Key features - **Chat with your data:** Ask questions in plain English about a file or connected source; the site says each answer shows the SQL or Python behind it. - **Dashboards:** Describe a dashboard and edit it by chat or by dragging; share it with viewers who each see only the rows they are allowed to. Free viewers are on Team. - **Alerts and Data Flows:** Scheduled tasks, alerts and data flows run daily on paid plans, with hourly flows on Team. - **Connectors:** Listed sources include Google Sheets, Airtable, Google Analytics, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server, Power BI and Tableau. - **Bulk jobs on AI credits:** PDF-to-Excel conversion costs 10 credits a page, enriching a row 1 credit and a deep research report 20; chat and dashboards use none. ## Good for - Marketers and agencies pulling Google Analytics, Search Console and Ads data into one place - Individuals who started with the formula generator and now want analysis on whole files - Small teams that want shared dashboards with free viewers ## Worth knowing - The product has moved beyond a formula generator toward BI-style analysis; it is a web app, not an add-in inside Excel. - The free plan allows 10 chat messages a month. - Credit top-ups cost $10 per 1,000 AI credits, and unused top-ups carry over only one month. - Embedded chat for your own site is limited to 1,000 messages a month on Team, then $50 per 1,000. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Formula Bot, now Better Analyst, lets you chat with files and databases and build dashboards. Pro is $20 a month on annual billing, the free plan allows 10 chat messages a month, and it has drifted from formulas toward BI-style analysis. - **Value for money: C.** Pro is $20 a month on annual billing, $30 monthly, between the middle and dearer quarter of this category. - **Free plan and trial: C.** A free plan with 10 chat messages and 100 AI credits a month, one data source and one dashboard, which you'll use up quickly. - **Features: C.** Chat with data, dashboards, alerts and bulk jobs. The focus has moved from formulas to analysis, and it is a web app, not an Excel add-in. - **Ease of use: C.** A web app where you connect sources and ask questions; no store rating on record. - **Platforms and integrations: B.** Web with a real list of connectors: Google Sheets, Analytics, Search Console, Airtable, Snowflake, BigQuery and Power BI. No desktop or phone apps. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Better Analyst's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among spreadsheet and database tools - Better Analyst (formerly Formula Bot)'s GPA of 2.2 is higher than 17 of the 63 other spreadsheet and database tools we grade, and level with 10. - It stands best on platforms and integrations (B, above 21 of 63) and worst on features (C, above 5). - Its paid plans start at $20 a month, against a middle price of $12 for the category: 32 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/spreadsheets ## Keep it, or make your own? **Keep it.** To replace Better Analyst (formerly Formula Bot) you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 36 of the 63 other spreadsheet and database tools grade higher. It costs $240 a year. - You could make: Reports: an app builder makes this well. - You could not: A spreadsheet engine with its formulas. - You could not: An AI model, which you can rent by the request but not make. - You could not: Connections to other products, each kept working as those products change. - You could not: Connections that pull numbers from dozens of other services. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Sheets, Google Analytics, Google Search Console, Google Ads, Airtable, Snowflake, BigQuery, Power BI **Tags:** AI features, Spreadsheets, Chat assistant, Dashboards, Reports, Workflow automation ## Alternatives - [GPTExcel](https://toolgpa.com/tools/gptexcel): AI assistant for Excel files: formulas, pivot tables and analysis. [Compare](https://toolgpa.com/compare/formula-bot-vs-gptexcel) - [Formulas HQ](https://toolgpa.com/tools/formulas-hq): AI generators for spreadsheet formulas, scripts, regex and analysis. [Compare](https://toolgpa.com/compare/formula-bot-vs-formulas-hq) - [SheetAI App](https://toolgpa.com/tools/sheetai-app): Google Sheets add-on that runs AI prompts as a cell formula. [Compare](https://toolgpa.com/compare/formula-bot-vs-sheetai-app) - [Ajelix](https://toolgpa.com/tools/ajelix): AI chat and agents for Excel, Google Sheets and office files. [Compare](https://toolgpa.com/compare/ajelix-vs-formula-bot) - [Sourcetable](https://toolgpa.com/tools/sourcetable): AI spreadsheet that queries databases and business apps. [Compare](https://toolgpa.com/compare/formula-bot-vs-sourcetable) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://betteranalyst.com/ - https://betteranalyst.com/pricing Page: https://toolgpa.com/tools/formula-bot Listed by ToolGPA (toolgpa.com).