# Frase

> AI content agent that drafts, publishes and refreshes articles

Frase is a web-based content tool that researches what ranks for a topic, drafts and optimizes articles, and publishes them to WordPress, Webflow, Sanity, Wix or its own hosted CMS. Content Guard watches published pages for falling rankings and proposes fixes, and AI Visibility tracks whether AI chat tools cite your site. Plans are capped by articles, audit pages and AI prompts each month.

- **Category:** SEO Tools
- **Made by:** Frase
- **Website:** https://www.frase.io
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Frase is a paid product with a free trial, starting at $39 per month, billed yearly ($49 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $39 per month, billed yearly ($49 billed monthly) | 1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay. |
| Professional | $103 per month, billed yearly ($129 billed monthly) | 3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links. |
| Scale | $239 per month, billed yearly ($299 billed monthly) | 5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports. |
| Enterprise | Custom | Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales. |

Read from https://www.frase.io/pricing on Oct 17, 2026. Prices change, so confirm with Frase before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month. Source: https://www.frase.io/pricing

## Key features

- **Research and drafting:** Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- **Publishing agent:** Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- **Content Guard:** Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- **AI Visibility:** Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.
- **FraseCMS:** A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.
- **MCP server, CLI and API:** Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

## Good for

- Small teams that want articles drafted and published with little hands-on work
- Content leads refreshing pages that are losing Google traffic
- Agencies running content for up to 10 client sites

## Worth knowing

- Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
- Extra seats cost $29 a month each on Professional and Scale.
- Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
- White-label reports and a branded client portal need the custom-priced Enterprise plan.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Frase researches what ranks, drafts the article, and can publish it to WordPress, Webflow, Sanity, Wix or its own free CMS, then rewrites pages that start slipping. Starter is $39 a month on yearly billing, for one seat and one site. The catch is the limits: Starter stops at 10 articles a month.

- **Value for money: C.** Graded against other content editors. Starter is $39 a month billed yearly ($49 monthly) for 1 seat, 1 site and 10 articles a month. Cheaper than Surfer's $49 and far under Clearscope's $129, but twice NeuronWriter's $19.
- **Free plan and trial: C.** No free plan, but the 7-day trial needs no card and gives you Professional features, capped at 5 articles and 50 audit pages.
- **Features: B.** Research, drafting with SEO and GEO scores, publishing to four CMSs or its own hosted one, Content Guard rewriting slipping pages, AI citation tracking and an MCP server, CLI and API. The whole content job and then some.
- **Ease of use: C.** No rating on record. The agent does a lot for you, but connecting a CMS, choosing what it may publish on its own and approving revisions all take setting up.
- **Platforms and integrations: B.** Web, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Frase's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- Frase's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
- It stands best on features (B, above 14 of 21) and worst on ease of use (C, above 0).
- Its paid plans start at $39 a month, against a middle price of $34.45 for the category: 12 of the 21 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace Frase you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It costs $468 a year.

- You could make: Long-form writing: an app builder makes this well.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: It plugs into other products, WordPress, Webflow and Sanity among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

WordPress, Webflow, Sanity, Wix, Claude, ChatGPT, Cursor, Codex

**Tags:** Long-form writing, AI features, AI agents, Public API

## Alternatives

- [Surfer](https://toolgpa.com/tools/surfer): Content editor that scores articles for search and AI citations. [Compare](https://toolgpa.com/compare/frase-vs-surfer)
- [Clearscope](https://toolgpa.com/tools/clearscope): Content optimization with term guidance and AI answer tracking. [Compare](https://toolgpa.com/compare/clearscope-vs-frase)
- [NeuronWriter](https://toolgpa.com/tools/neuronwriter): Content editor that scores drafts against the pages already ranking. [Compare](https://toolgpa.com/compare/frase-vs-neuronwriter)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/frase-vs-semrush)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.frase.io/pricing

Page: https://toolgpa.com/tools/frase
Listed by ToolGPA (toolgpa.com).
