# Fresha review (2026): is it worth $19.95 a month?

> Salon and spa booking with a consumer marketplace for new clients

Checked Oct 24, 2026 · graded Oct 24, 2026 by ToolGPA.

Fresha is booking and point-of-sale software for salons, barbers, spas, medspas and other beauty and wellness businesses. It runs the calendar, client records, payments, retail stock, memberships and team pay, and lists businesses on its own consumer marketplace and booking app. The subscription is charged per bookable team member, and new clients who arrive through the marketplace carry a one-time commission.

- **Category:** Salon, Spa & Studio Booking
- **Made by:** Fresha.com SV Ltd
- **Website:** https://www.fresha.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6.
- **Facts last checked:** Oct 24, 2026

## Pricing

As of Oct 24, 2026, Fresha is a paid product with a free trial, starting at $19.95 per month for one bookable team member (Independent).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Independent | $19.95 per month for 1 bookable team member | One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support. |
| Team | $14.95 per bookable team member / month | Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support. |
| Enterprise | Custom | Quoted rates for high-volume businesses with more than 20 team members. |

Read from https://www.fresha.com/pricing on Oct 24, 2026. Prices change, so confirm with Fresha before buying.

## Key features

- **Calendar and online booking:** Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- **Fresha marketplace:** Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- **Point of sale and payments:** Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- **Team pay and scheduling:** Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- **Reminders and marketing:** Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- **AI Concierge and add-ons:** Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.

## Good for

- Salons, barbers and spas that want low subscription costs
- Solo professionals starting out on a single calendar
- Businesses that want new clients from a booking marketplace

## Worth knowing

- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.

## ToolGPA grades

**GPA: 3.0 out of 4**, graded Oct 24, 2026. Fresha runs a salon's calendar, client records, point of sale, memberships and team pay, and lists you on its own booking marketplace, from $19.95 a month for one bookable person. The low subscription comes with fees around it: a one-time 20% commission on each new marketplace client, card fees from 2.29% + $0.20, and texts, loyalty and review prompts all charged on top.

- **Value for money: B.** Independent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6.
- **Free plan and trial: C.** No free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across.
- **Features: B.** Calendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons.
- **Ease of use: A.** Fresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder.
- **Platforms and integrations: B.** Web, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Fresha's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among salon, spa and studio booking apps

- Fresha's GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade.
- It stands best on ease of use (A, above 14 of 15) and worst on free plan and trial (C, above 4).
- Its paid plans start at $19.95 a month for each person, against a middle price of $49.45 for the category: 1 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/service-booking

## Keep it, or make your own?

**Keep it.** To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade. It costs $239.40 a year.

- You could make: Appointment booking, inventory and review collection: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: A rota the whole staff sees on their phones, with swaps and alerts.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: It plugs into other products, Facebook, Instagram and Klarna among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.8 out of 5 from 3,923 ratings in the United States, read Oct 24, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1455346253

## Works with

Facebook, Instagram, Klarna, Google Analytics, Meta Pixel

**Tags:** Appointment booking, Email campaigns, Inventory, Shift scheduling, Review collection, AI features

## Alternatives

- [Booksy](https://toolgpa.com/tools/booksy): Booking app and marketplace for barbers, salons and beauty pros. [Compare](https://toolgpa.com/compare/booksy-vs-fresha)
- [Vagaro](https://toolgpa.com/tools/vagaro): Booking, payments and marketing for salons, spas and studios. [Compare](https://toolgpa.com/compare/fresha-vs-vagaro)
- [GlossGenius](https://toolgpa.com/tools/glossgenius): Booking, payments and marketing for salons, spas and medspas. [Compare](https://toolgpa.com/compare/fresha-vs-glossgenius)
- [Mangomint](https://toolgpa.com/tools/mangomint): Salon, spa and medspa software priced per location and user. [Compare](https://toolgpa.com/compare/fresha-vs-mangomint)
- [Boulevard](https://toolgpa.com/tools/boulevard): Booking, checkout and marketing for salons, spas and medspas. [Compare](https://toolgpa.com/compare/boulevard-vs-fresha)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 24, 2026:

- https://www.fresha.com/pricing
- https://www.fresha.com/for-business
- https://apps.apple.com/us/app/fresha-for-business/id1455346253

Page: https://toolgpa.com/tools/fresha
Listed by ToolGPA (toolgpa.com).