# Freshpaint review (2026): is it worth it? > Privacy-focused marketing data and analytics for healthcare Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Freshpaint is a marketing data platform built for healthcare organizations. It collects website events with privacy controls, manages consent, monitors trackers on a site, and sends data to ad and analytics tools, with web analytics, attribution, heatmaps and session replay on higher tiers. - **Category:** Website & Product Analytics - **Made by:** Perfalytics, Inc. - **Website:** https://www.freshpaint.io - **Runs on:** Web - **Who should skip it:** Not for you if you're outside healthcare, as the site speaks only to that market. - **Facts last checked:** Nov 12, 2026 ## Pricing Freshpaint's current pricing could not be confirmed from its own site. ## Key features - **Privacy-safe data collection:** Event collection and governance controls meant to keep patient information out of the tools that receive the data, with audit trails and event verification. - **Consent manager:** Applies consent rules by US state and enforces visitor preferences before data is sent on to other tools. - **Web tracker monitoring:** Lists the trackers running on a site, flags new ones and keeps a record of the decisions made about each. - **Ad and analytics integrations:** Sends cleaned data to ad platforms and analytics tools, including Google, Meta and GA4. Audiences, DSP and warehouse links are priced as tier features or add-ons. - **Attribution and web analytics:** Web analytics, funnels and last-touch attribution on the entry tier; advanced attribution and journey views, heatmaps and session replay on the middle tier. - **Freshpaint AI:** A question-and-answer assistant over the data in the account, with campaign insights added on higher tiers. ## Good for - Healthcare marketing teams that must keep patient data out of ad pixels - Hospitals, dental groups and urgent care chains tying ads to booked appointments ## Worth knowing - No prices are published: all three tiers (Comply, Perform and Scale) are sold through the sales team. - Built for healthcare organizations; the site speaks only to that market, not to general web analytics buyers. - Audiences and DSP integrations are an add-on on the entry tier, and data warehouse links are an add-on on every tier. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Freshpaint collects marketing and analytics data for healthcare organisations without sending patient details to ad platforms. It has three tiers, all sold through sales, and no listed price. It speaks only to healthcare buyers. - **Value for money: C.** No price is published; all three tiers go through sales. With nothing to compare, it sits in the middle. - **Free plan and trial: F.** No free plan or free trial is on record for it. - **Features: C.** Privacy-safe collection, consent manager, tracker monitoring and ad connections. Audiences are an add-on on the entry tier. - **Ease of use: C.** No rating on record. Set-up involves a sales process and your site's tags. - **Platforms and integrations: B.** Web, with Google Ads, Meta and Google Analytics 4 connections. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Freshpaint's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Freshpaint's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5. - It stands best on platforms and integrations (B, above 20 of 58) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Freshpaint you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Meta, Google Analytics 4 **Tags:** Web analytics, Session replay, Reports, AI features, Dashboards ## Alternatives - [Segment](https://toolgpa.com/tools/segment): Customer data platform from Twilio that collects and routes events. [Compare](https://toolgpa.com/compare/freshpaint-vs-segment) - [Snowplow](https://toolgpa.com/tools/snowplow): Event data collection pipeline for your warehouse and AI agents. [Compare](https://toolgpa.com/compare/freshpaint-vs-snowplow) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/freshpaint-vs-google-analytics) - [HockeyStack](https://toolgpa.com/tools/hockeystack): B2B revenue attribution and go-to-market analytics. [Compare](https://toolgpa.com/compare/freshpaint-vs-hockeystack) - [Dreamdata](https://toolgpa.com/tools/dreamdata): B2B attribution and go-to-market analytics. [Compare](https://toolgpa.com/compare/dreamdata-vs-freshpaint) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.freshpaint.io/pricing - https://www.freshpaint.io/ Page: https://toolgpa.com/tools/freshpaint Listed by ToolGPA (toolgpa.com).