# Friendbuy > Referral, loyalty and influencer programs for consumer brands Friendbuy runs customer referral, loyalty and influencer or affiliate programs for consumer brands, from online stores on Shopify, Adobe Commerce or Salesforce Commerce Cloud to subscription, finance and hospitality businesses. Referral rewards are released only after checks such as new-customer validation and return windows, and creators get tracked links and codes with automated commission payouts. Pricing is not published; Friendbuy sells through demos. - **Category:** Affiliate & Referral Software - **Made by:** Friendbuy - **Website:** https://www.friendbuy.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Friendbuy's current pricing could not be confirmed from its own site. ## Key features - **Referral programs:** Customers share links to refer friends, and rewards are released only after validation such as a new-customer check, the attribution window or a return period. - **Loyalty programs:** Rewards for repeat purchases and other actions, VIP and membership tiers, receipt scanning, and wallet passes with notifications. - **Influencer and affiliate:** Invite and onboard creators with application forms and social checks, track their links and codes, and pay flat, fixed or performance commissions automatically. - **Store and subscription integrations:** One-click Shopify install with checkout and POS support, plus Adobe Commerce, commercetools and Salesforce Commerce Cloud; Recharge rewards apply to the next renewal. - **Messaging and data sync:** Referral, loyalty and reward events flow into Klaviyo, Attentive, Braze and Segment for flows and segments. - **Analytics and AI:** Benchmarks drawn from thousands of programs, incentive testing, AI recommendations, and an MCP server for querying program data with AI tools. ## Good for - Consumer brands running referral, loyalty and creator programs together - Subscription, finance and hospitality businesses with custom reward rules - Larger Shopify Plus stores with several stores, languages or currencies ## Worth knowing - No prices are published: the pricing address leads to the homepage, and Friendbuy asks buyers to book a demo or meeting. - No free trial or self-serve signup is offered on the website. - Adobe Commerce and commercetools stores connect through JavaScript, a tag manager or the API, not an installed app. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 18, 2026. Friendbuy runs referral, loyalty and creator programs for consumer brands, and it's careful with rewards: they're only released after checks like new-customer validation and the return window. It plugs into Shopify, Klaviyo, Attentive and Braze. There are no prices and no self-serve sign-up, so it's a demo-first tool for bigger brands. - **Value for money: C.** No prices are published: the pricing address leads to the homepage, and Friendbuy asks you to book a demo. So there's no monthly figure for a business whose affiliates bring in $5,000, and with nothing to compare, it sits at C. - **Free plan and trial: F.** Nothing free: no free plan, no free trial and no self-serve sign-up on the website. - **Features: B.** Referrals with rewards held until checks pass, loyalty with VIP tiers, receipt scanning and wallet passes, and creator programs with tracked links, codes and automatic commissions. Benchmarks and an MCP server too. It covers the whole job. - **Ease of use: C.** No rating on record. Shopify is a one-click install, but it's sold through a demo, and Adobe Commerce and commercetools stores connect by script, tag manager or API. - **Platforms and integrations: B.** Web, with Shopify, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Attentive, Braze, Recharge and Segment, plus an API. No desktop or phone app, which an A needs. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Friendbuy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among affiliate and referral tools - Friendbuy's GPA of 2.0 is higher than 1 of the 14 other affiliate and referral tools we grade, and level with 1. - It stands best on features (B, above 1 of 14) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/affiliate-software ## Keep it, or make your own? **Keep it.** To replace Friendbuy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 12 of the 14 other affiliate and referral tools grade higher. - You could not: Payouts to partners in many countries, with their tax forms. - You could not: Every click and sale traced back to the right partner. - You could not: It plugs into other products, Shopify, Klaviyo and Attentive among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Sharing with other people, which means accounts and invitations. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Klaviyo, Attentive, Braze, Recharge, Segment, Salesforce Commerce Cloud, Adobe Commerce **Tags:** Affiliate tracking, Partner payouts, Public API, AI features ## Alternatives - [ReferralCandy](https://toolgpa.com/tools/referralcandy): Customer referral and affiliate programs for online stores. [Compare](https://toolgpa.com/compare/friendbuy-vs-referralcandy) - [Superfiliate](https://toolgpa.com/tools/superfiliate): Creator, affiliate and referral programs for Shopify brands. [Compare](https://toolgpa.com/compare/friendbuy-vs-superfiliate) - [Social Snowball](https://toolgpa.com/tools/social-snowball): Affiliate, influencer and referral programs for Shopify DTC brands. [Compare](https://toolgpa.com/compare/friendbuy-vs-social-snowball) - [UpPromote](https://toolgpa.com/tools/uppromote): Affiliate, influencer and referral programs for Shopify stores. [Compare](https://toolgpa.com/compare/friendbuy-vs-uppromote) - [Refersion](https://toolgpa.com/tools/refersion): Affiliate and influencer program software for online stores. [Compare](https://toolgpa.com/compare/friendbuy-vs-refersion) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.friendbuy.com/ - https://www.friendbuy.com/integrations - https://www.friendbuy.com/products/referral-program-software - https://www.friendbuy.com/products/influencer-marketing-software Page: https://toolgpa.com/tools/friendbuy Listed by ToolGPA (toolgpa.com).