# Fullstory > Session replay and behavior analytics for websites and apps Fullstory records how people use a website or mobile app, so a team can replay sessions, see heatmaps and spot rage clicks, then measure funnels, journeys and retention from the same data. It captures interactions automatically and leaves out sensitive data by default. A free plan covers 30,000 sessions a month; paid plans and add-ons such as StoryAI agents and in-app guides are priced through sales. - **Category:** Website & Product Analytics - **Made by:** Fullstory, Inc. - **Website:** https://www.fullstory.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Fullstory has a free plan. - **Pricing model:** Free plan - **Free plan:** FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | FullstoryFree | $0 | 30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan. | | Business | Custom | Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards. | | Advanced | Custom | Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan. | | Enterprise | Custom | Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects. | Read from https://www.fullstory.com/plans/ on Oct 18, 2026. Prices change, so confirm with Fullstory before buying. ## Key features - **Session replay:** Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw. - **Heatmaps and frustration signals:** Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page. - **Product analytics:** Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history. - **Privacy controls:** Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions. - **StoryAI and add-ons:** StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons. ## Good for - Support and product teams who need to see exactly what a user did - Online stores and SaaS companies looking for friction in key flows - Teams with strict privacy rules on what gets recorded ## Worth knowing - No paid prices are published: Business, Advanced and Enterprise are all quoted through sales. - Mobile app capture and in-app guides and surveys are add-ons on every paid plan. - The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI. - Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 18, 2026. Fullstory records visits to your site or app so you can replay them, see heatmaps and spot rage clicks, then measure funnels from the same data. The free plan is generous at 30,000 sessions a month. Past that, every paid plan and add-on is priced through sales, so you won't know the cost until you ask. - **Value for money: A.** A site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. - **Free plan and trial: B.** FullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. - **Features: B.** Replays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. - **Ease of use: C.** No rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. - **Platforms and integrations: B.** Web only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Fullstory's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Fullstory's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2. - It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Fullstory you could make: surveys. What surrounds it you could not. The 7 things listed below take a company, not a weekend. - You could make: Surveys: an app builder makes this well. - You could not: Recordings of what each visitor did on your pages. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Analytics, Shopify and Salesforce among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: People on the other end: live sessions. No app builder makes those. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack, Twilio Segment **Tags:** Session replay, Web analytics, Dashboards, AI features, Surveys ## Alternatives - [LogRocket](https://toolgpa.com/tools/logrocket): Session replay with error tracking and product analytics for web apps. [Compare](https://toolgpa.com/compare/fullstory-vs-logrocket) - [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/fullstory-vs-hotjar) - [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/fullstory-vs-microsoft-clarity) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/fullstory-vs-posthog) - [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/fullstory-vs-heap) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.fullstory.com/plans/ - https://www.fullstory.com/platform/integrations/ - https://help.fullstory.com/hc/en-us/sections/360003790653-Supported-Integrations - https://help.fullstory.com/hc/en-us/articles/6295349250199-Snowflake-Setup-Guide Page: https://toolgpa.com/tools/fullstory Listed by ToolGPA (toolgpa.com).