# Funnel review (2026): is it worth $300 a month, billed yearly? > Marketing data hub that feeds dashboards, warehouses and AI Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Funnel collects marketing and advertising data from hundreds of connectors, harmonizes it and delivers it to dashboards, reporting tools, data warehouses and AI assistants through an MCP. Plans differ in connectors, destinations and governance; a separate Measure product covers attribution and media mix modelling. - **Category:** Marketing Reports & Call Tracking - **Made by:** Funnel (since 2014) - **Website:** https://funnel.io - **Runs on:** Web - **Who should skip it:** Pricey if you are a single marketer: it starts at $300 a month. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Funnel is a paid product with a free trial, starting at $300 per month, billed annually. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial of Data Hub. | Plan | Price | What you get | | --- | --- | --- | | Starter | $300 per month, billed annually, starting price | 117 connectors, 13 destinations, unlimited users, 1 workspace, 1 portal, dashboards and unlimited use of Funnel AI. | | Business | $600 per month, billed annually, starting price | 579 connectors, 46 destinations, unlimited users, workspaces and portals, Power BI, Tableau and cloud warehouse destinations. | | Enterprise | Custom | 590+ connectors, 47 destinations including Snowflake, SSO and SCIM, audit log, priority support and an enterprise SLA. | Read from https://funnel.io/pricing on Nov 12, 2026. Prices change, so confirm with Funnel before buying. ## Key features - **Connectors and harmonization:** Managed connectors pull marketing data, with built-in field mapping, naming conventions and currency conversion applied before delivery. - **Destinations:** Data can go to Google Sheets, Looker Studio, Power BI and Tableau, or cloud storage and warehouses such as BigQuery and S3 on Business. - **Dashboards and portals:** Funnel Dashboards are shared with clients or colleagues through portals; Business adds unlimited portals with custom branding. - **Funnel AI and MCP:** Funnel AI answers questions about your data, and the Funnel MCP connects the same data to tools such as Claude and ChatGPT. - **Funnel Measure:** Available to Business and Enterprise customers as an add-on: media mix modelling, multi-touch attribution and incrementality testing. ## Good for - Marketing and data teams centralizing many ad and analytics sources - Agencies managing client data in separate workspaces - Teams that want marketing data delivered to a warehouse ## Worth knowing - Both listed prices are starting prices and are billed annually; the pricing page shows no monthly-billing option. - Starter is limited to 1 workspace and 1 portal, and its export frequency is daily rather than every 2 hours. - Funnel Measure (MMM, MTA, incrementality testing) is an add-on priced by quote. - Agency pricing is quoted on request; the pricing page says to get in touch for an offer. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Funnel collects data from hundreds of marketing connectors, cleans it and sends it to dashboards, warehouses and AI assistants. It starts at $300 a month on annual billing only. Starter is limited to 1 workspace and 1 portal, and attribution is an add-on. - **Value for money: D.** $300 a month billed annually for Starter and $600 for Business, against a category middle of $65. Power BI, Tableau and warehouses sit on the $600 plan. - **Free plan and trial: C.** A 14-day trial of Data Hub with no card, and no free plan. - **Features: B.** 117 to 579 connectors, harmonization, dashboards, portals, AI and MCP cover the whole job. Measure (attribution and MMM) is a separate add-on. - **Ease of use: C.** No store rating on record. Connecting sources and mapping fields takes work. - **Platforms and integrations: B.** Web only, with Sheets, Looker Studio, Power BI, Tableau, warehouses and an MCP. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Funnel's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Funnel's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9. - It stands best on features (B, above 28 of 40) and worst on value for money (D, above 1). - Its paid plans start at $300 a month, against a middle price of $63.50 for the category: 26 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Funnel you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It costs $3,600 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Sheets, Looker Studio and Power BI among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Sharing with other people, which means accounts and invitations. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Sheets, Looker Studio, Power BI, Tableau, BigQuery, Amazon S3, Snowflake, Claude **Tags:** Reports, Dashboards, AI features, Public API ## Alternatives - [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/funnel-vs-supermetrics) - [Windsor.ai](https://toolgpa.com/tools/windsor-ai): Marketing data connectors for BI tools, sheets and AI. [Compare](https://toolgpa.com/compare/funnel-vs-windsor-ai) - [Improvado](https://toolgpa.com/tools/improvado): Marketing data platform with an AI layer and governance. [Compare](https://toolgpa.com/compare/funnel-vs-improvado) - [Adverity](https://toolgpa.com/tools/adverity): Marketing data integration and governance for brands and agencies. [Compare](https://toolgpa.com/compare/adverity-vs-funnel) - [Porter Metrics](https://toolgpa.com/tools/porter-metrics): Marketing data connectors priced per connected account. [Compare](https://toolgpa.com/compare/funnel-vs-porter-metrics) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://funnel.io/pricing - https://funnel.io/about Page: https://toolgpa.com/tools/funnel Listed by ToolGPA (toolgpa.com).