# GatherUp

> Review requests, NPS surveys and review monitoring per location

GatherUp helps local and multi-location businesses, and the agencies that serve them, get more reviews on Google and other sites. It sends email and text requests, runs Net Promoter Score surveys, monitors 100+ review sites, writes replies with AI and shares good reviews to social media and website widgets. Plans are priced per location, with listings management and fake-review defense sold as add-ons.

- **Category:** Customer Review Tools
- **Made by:** GatherUp (since 2013)
- **Website:** https://gatherup.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

GatherUp is a paid product with a free trial, starting at $99 per month for 1 location, billed annually ($124 monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Small Business | $99 per month for 1 location, billed annually ($124 monthly) | One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets. |
| Multi Location | $60 per location / month, billed annually ($75 monthly) | For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo. |
| Agency | Custom | White-label reputation software for agencies to resell to clients, priced by quote. |

Read from https://gatherup.com/pricing/ on Oct 18, 2026. Prices change, so confirm with GatherUp before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly. Source: https://gatherup.com/pricing/

## Key features

- **Email and SMS review requests:** Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- **NPS and surveys:** Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- **Review monitoring and AI replies:** Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- **Widgets and social sharing:** Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- **Review Defense:** An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- **Listings Hub:** An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.

## Good for

- Multi-location businesses that want a set price per location
- Agencies that resell review management under their own brand
- Businesses that want NPS surveys tied to review requests

## Worth knowing

- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Hub is an add-on listed at $40, and Review Defense is sold separately in three plans.
- Agency pricing and white-label options are by quote only.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. GatherUp asks customers for a review by email or text, can run a Net Promoter Score question first, then watches 100+ review sites and drafts replies with AI. Small Business is $99 a month billed yearly for one location. It does the job well; it's just not cheap for a single shop, and listings and fake-review tools cost extra.

- **Value for money: C.** Small Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top.
- **Free plan and trial: C.** No free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on.
- **Features: B.** The whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons.
- **Ease of use: C.** No store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo.
- **Platforms and integrations: B.** Web, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from GatherUp's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among customer review tools

- GatherUp's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2.
- It stands best on features (B, above 7 of 14) and worst on ease of use (C, above 0).
- Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/reviews

## Keep it, or make your own?

**Keep it.** The plain part of GatherUp you could make: review collection, surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $1,188 a year.

- You could make: Review collection, surveys and reports: an app builder makes these well.
- You could not: It plugs into other products, Salesforce, Mailchimp and Constant Contact among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast, athenahealth

**Tags:** Review collection, Surveys, AI features, Reports, Public API

## Alternatives

- [Grade.us](https://toolgpa.com/tools/grade-us): White-label review management for agencies and local businesses. [Compare](https://toolgpa.com/compare/gatherup-vs-grade-us)
- [Birdeye](https://toolgpa.com/tools/birdeye): Review management and AI agents for multi-location local businesses. [Compare](https://toolgpa.com/compare/birdeye-vs-gatherup)
- [NiceJob](https://toolgpa.com/tools/nicejob): Review requests and referrals for local service businesses. [Compare](https://toolgpa.com/compare/gatherup-vs-nicejob)
- [Broadly](https://toolgpa.com/tools/broadly): Google reviews, AI receptionist and listings for local service firms. [Compare](https://toolgpa.com/compare/broadly-vs-gatherup)
- [Podium](https://toolgpa.com/tools/podium): Google review requests by text, plus a lead inbox for local businesses. [Compare](https://toolgpa.com/compare/gatherup-vs-podium)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://gatherup.com/pricing/
- https://gatherup.com/integrations/
- https://gatherup.com/about/

Page: https://toolgpa.com/tools/gatherup
Listed by ToolGPA (toolgpa.com).