# Geckoboard

> Live KPI dashboards for TV screens, Slack and shared links

Geckoboard is a real-time reporting dashboard tool that shows key numbers from 90+ business apps on office TV screens, sharing links and scheduled Slack, Teams or email snapshots. It is built for sales, support, marketing and operations teams watching their own metrics, not for agencies reporting to clients, and it does not offer white-labeling.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Geckoboard
- **Website:** https://www.geckoboard.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Geckoboard is a paid product with a free trial, starting at $79 per month, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Essentials | $79 per month for 2 dashboards and 1 editor, billed annually | Unlimited viewers and data sources, sharing links, TV screens and snapshots. Extra dashboards are $24 each and extra editors $20 each. |
| Performance | $319 per month for 20 dashboards and 3 editors, billed annually | 5 screens, higher data volumes, Slack and Teams alerts, drilldown to source data, templates, folders and custom themes. |
| Enterprise | Custom | Sold through sales: custom limits, SSO, audit logs, data import controls, a metric-building service and a dedicated support manager. |

Read from https://www.geckoboard.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Geckoboard before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Geckoboard's pricing page says annual billing saves 20% against paying monthly; Essentials is from $79 a month billed annually. Source: https://www.geckoboard.com/pricing/
- **20% off for non-profits** (Nonprofit): Through its non-profits program, Geckoboard gives a 20% discount on any plan, which it says lasts forever. Source: https://www.geckoboard.com/pricing/

## Key features

- **90+ data sources:** Direct connections to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Google Ads and more, plus Google Sheets, Excel and SQL databases.
- **TV screens and loops:** Pair office screens without special hardware, manage them remotely and rotate several dashboards on a timer.
- **Sharing and snapshots:** Share dashboards by link with unlimited viewers, or schedule snapshots to Slack, Microsoft Teams or email.
- **Alerts and drilldown:** Performance adds threshold alerts in Slack or Teams, full-screen celebrations, and drilldown to the tickets, calls or deals behind a number.
- **Goals and status indicators:** Set goals and status colors on metrics so a team can see at a glance whether a number is on track.
- **Metrics MCP and Datasets API:** Ask about your metrics from Claude or ChatGPT through an MCP server, and push custom data in through the Datasets API.

## Good for

- Support and sales teams showing live numbers on an office TV
- Teams that want key metrics posted to Slack or Teams on a schedule
- Managers who need one shared view of a few KPIs

## Worth knowing

- Essentials includes only 2 dashboards and 1 editor; extras cost $24 per dashboard and $20 per editor.
- Custom themes and a custom logo are a $40 add-on on Essentials, and there is no white-labeling on any plan.
- Shopify, Zendesk Support and Aircall have data volume limits on Essentials that rise on Performance.
- The page shows yearly-billed prices; the monthly-billed rates were not displayed. Prices exclude VAT.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Geckoboard puts a team's key numbers from 90+ apps on office TV screens, shared links and scheduled Slack, Teams or email snapshots. It's made for sales, support and marketing teams watching their own numbers, not for agencies, and there's no white-labeling on any plan. Essentials is $79 a month billed annually for just 2 dashboards.

- **Value for money: C.** Graded on a small agency's 5 dashboards, though it's really built for in-house teams. Essentials is $79 a month billed annually for 2 dashboards and 1 editor, and 3 more dashboards at $24 each make $151. That's in the dear half, and alerts need Performance at $319.
- **Free plan and trial: C.** No free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card.
- **Features: C.** Live dashboards from 90+ sources with goals, TV screens, sharing links and scheduled snapshots, plus alerts and drilldown on Performance. It does that well, but there's no white-labeling on any plan, so it isn't built for reporting to clients.
- **Ease of use: C.** No rating on record. Pairing a TV needs no special hardware and apps connect directly, but building the metrics on each dashboard takes some setting up.
- **Platforms and integrations: B.** Web, plus office TVs paired without special hardware. It connects to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Sheets and SQL databases, posts to Slack and Teams, and has a Datasets API and an MCP server.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Geckoboard's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Geckoboard's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
- It stands best on platforms and integrations (B, above 0 of 13) and worst on features (C, above 0).
- Its paid plans start at $79 a month, against a middle price of $63.50 for the category: 10 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** The plain part of Geckoboard you could make: reports and goals. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $948 a year.

- You could make: Reports and goals: an app builder makes these well.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, HubSpot, Salesforce and Zendesk among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Zendesk, Aircall, Google Sheets, Shopify, Google Analytics, Google Ads

**Tags:** Dashboards, Reports, Goals, Public API

## Alternatives

- [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-geckoboard)
- [Klipfolio](https://toolgpa.com/tools/klipfolio): Custom-built business dashboards from 130+ sources and APIs. [Compare](https://toolgpa.com/compare/geckoboard-vs-klipfolio)
- [Data Studio](https://toolgpa.com/tools/looker-studio): Google's free report and dashboard builder, formerly Looker Studio. [Compare](https://toolgpa.com/compare/geckoboard-vs-looker-studio)
- [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-geckoboard)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.geckoboard.com/pricing/
- https://www.geckoboard.com/
- https://www.geckoboard.com/product/data-sources/

Page: https://toolgpa.com/tools/geckoboard
Listed by ToolGPA (toolgpa.com).
